9 Success Factors of Any Good Brand Strategy

Posted April 18, 2017 By Keri Jaehnig
Discover how to develop a solid brand strategy through these winning brand strategy examples.  Guest author, Jessica Freeman makes it…...

Building A Luxury Brand Online: Ferrari’s Success And Failure

Posted October 2, 2016 By Keri Jaehnig
Building A Luxury Brand Online: Ferrari's Success And Failure as explained by Matt Yeoman for Idea Girl Media
Have you been charged with building a luxury brand online, or just curious how Ferrari approaches online marketing for their…...

It’s Not B2B or B2C: It’s B2P

Posted August 1, 2011 By Keri Jaehnig
marketing & branding strategies: It's not B2B or B2C - It's B2P
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