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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
She is full of resources, enthusiasm, initiative and GUTS! Her professionalism is unmatched.

Tara Elliot

Independent Consultant

Social Media
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Teresa Zumwald

President, Zumwald & Company, LLC

Social Media
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President, Caylor Solutions, Inc.

Social Media
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The IT Guy Who Communications

Social Media
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Louise Read

House Sitting World

Social Media
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Social Media
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Teresa Zumwald

Zumwald & Company

Social Media
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Real Estate Developer

Green Business Developments

Social Media
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VP of Sales & Marketing, RoomSketcher

Social Media
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Jewelry Crafter & Entrepreneur

Social Media
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Author

Social Media
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National Sales & Marketing Director

Transportation & Logistics Company

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Clinton County in Southwest Ohio

Social Media
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CEO, Hot In Social Media

Social Media
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B2BeeMatch

Social Media
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Millionaire Franchiser, Investor and Speaker

Social Media
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Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
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Mark Ballard

Business Owner And Designer

Social Media
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