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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
Keri, to say you’re a jewel would be a drastic understatement.  Your support means the world to me…

Anita K

Author

Social Media
Keri Jaehnig is fantastic – particularly at identifying gaps in one’s marketing and positioning presence. In the period I’ve worked with her, she suggested some key additions to my approach that have helped accelerate the growth of #WeLeadComms and strengthened my personal brand substantially. She’s well worth a conversation.

Mike Klein

Changing The Terms

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
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B2BeeMatch

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
Best SM specialist! It is always a pleasure to learn from you! Thank you Keri!

Morega Anca

Account Manager at Publicis Romania

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witnessed her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.”

Rob Pene

M.A, Ed, Director of Services at Mission Driven Thought Leaders

Social Media
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media
Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media
Keri is ambitious, hard-working and dedicated. More importantly, she is passionate about investment in humanity and the betterment of society. I highly recommend her for whichever endeavors she decides to pursue.

Shannon Fee

Real Estate Entrepreneur

Social Media
A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted. 

Teresa Zumwald

President, Zumwald & Company, LLC

Social Media
Very well done.

President

Executive Search & Recruiting Firm

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
I appreciate all the good coaching you provided to get me started…

Executive Director

Executive Director, non-profit organization

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
I’ve been following Keri Jaehnig for years. I like her common sense approach to business social media. 

Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

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