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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
I stumbled across this page seeking a social media snafu solution and Keri came to the rescue! She is so sweet and responded quickly. I highly recommend…

Lisa Beres

TV personality and Author

Social Media
I approached Keri about providing marketing strategies for a local publication, and she quickly developed several written, concise initiatives designed to help increase revenue and raise awareness within the community. Her input has been crucial to the health of the publication.

Scott Brooks

Satellite Operations Coachman Metro/SORTA

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Clinton County in Southwest Ohio

Social Media
Keri Jaehnig you are a treasure to all of us here! Thank you for the difference and impact you make, and the incredible example you are to me! I can only see good things for you with all the good you put out there!

Missy Wright

Darren Hardy, LLC

Social Media
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Jeanine Vecchiarelli

Digital Media Advisor

Social Media
I ALWAYS learn SOMETHING from you, Keri!  I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media
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Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
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Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media
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CEO & Founder at Feminine Face of Money

Social Media
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VP of Sales & Marketing

3D Floor Plan and Home Design Software Platform

Social Media
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Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
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Sherry Weller

Executive Director, New Life Clinic

Social Media
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Adi Domocos

CEO, Hot In Social Media

Social Media
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Author and Grants Writer

Social Media
Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well. 

Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media
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Ron Keim

Business Owner & VP of Wilmington, Ohio Toastmasters

Social Media
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Louise Read

House Sitting World

Social Media
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Jennifer Posner Lehner

The Front Row

Social Media
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Teresa Zumwald

Zumwald & Company

Social Media
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Ravi Shukle

Owner And Founder

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