GET STARTED

The Hybrid Shop

Client Challenge
The Hybrid Shop Garage
The Hybrid Shop Female
The Hybrid Shop Social Media
The Hybrid Shop TV Appearance

The Hybrid Shop was starting from square 1.5. They had the beginnings of a website and blog and needed social media and online promotion.

Their mission was to educate the public about their new, green technology that was seen by some as controversial. They had to debunk myths on a grand scale and get buy-in from those in their industry. THS’ goal was to sell franchises on a global scale as well as products that supported the technologies found in their franchise locations.

Our Solution

We partnered with their web developer to complete their online presence, creating Facebook, Twitter, LinkedIn, Instagram and YouTube pages and profiles. This included some imagery, implementation of brand messaging and amplifying their brand voice.

In addition, we formulated and executed a social media strategy that included blog content, company class and events promotion, industry information as well as spotlighting their franchise partners and collaborators. We handled their social content creation, social media content syndication, social response and brand monitoring.

How It Performed

For a new and controversial technology, there was a lot of enthusiasm for their brand. Social engagement was consistent and fans contacted the brand via their social media on a regular basis.

The Hybrid Shop added new franchises consistently during the time we worked with them. Their events were well-attended, and they did well at the SEMA Shows where they hosted booths each year.

THS was able to secure feature video spots with Terry Bradshaw and Donald Trump Jr., and attracted a multi-million dollar investment which dramatically changed the already positive trajectory of their business and franchise network.

Testimonial

“We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.” ~Judy Curry, Chief Marketing Officer, The Hybrid Shop

Testimonials

Social Media
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media
Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
In today’s era of instant communication, Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media
Keri is a detailed oriented manager. She thinks through all aspects of her work and shares information in timely formats. She has excellent writing skills. She has a high degree of commitment and strong sense of professionalism.

Terri Barton

Director of Curriculum and Instruction at East Clinton Schools

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services.

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
Keri will challenge you to do better and be better in your business.  Take a chance with her and you will not regret it.

Joe Cheray

Social Media Professional

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
Appreciate the insights you provided which were very helpful!

CEO

CEO, industrial electrical & telecommunications contracting company

Social Media
We’re proud to share your world-class #Marketing insights with our listeners around the globe!

B2BeeMatch

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

Social Media
I LOVE the Idea Girl Media page! Keri always stays on top of all new social media developments and provides superb content. Not only that, but Keri is super friendly and is always around to advise and encourage her fans. Keep up the excellent work Keri!

Vanessa Lewis

Marketing Specialist

Social Media
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media
Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media
I want you to do our social media.

Debbie Stamper

Executive Director, Clinton County Convention and Visitors Bureau

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
I have observed over time how Keri has delivered consistently professional and high-quality service. This is Keri’s natural M.O. and her springboard to success…Keri’s platform and her depth of experience and knowledge well-positions her business, Idea Media Girl, to be well ahead of the curve when it comes to social media leadership.  Feminine Face of Money

Dianne Juhl

CEO & Founder at Feminine Face of Money

MORE CASE STUDIES

view all case studies

Mike Klein, Changing the Terms

The Rest Of The Brand's Story