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Caylor Solutions

Client's Problem
portsmouth social media strategy
social media calendar
Caylor Powerpoint

Caylor Solutions was working with a prominent boarding school in Rhode Island on a fundraising campaign to add a new, state-of-the-art science building to their campus. Caylor contacted Idea Girl Media to formulate the social media strategy for a year-long campaign that would engage students, parents, staff, alumni and campus stakeholders. Idea Girl Media’s work needed to align with the Caylor team’s entire project including website, branding, fundraising pages, and other project-related content.

Our solution

We made a content plan for an entire year that included recommendations for email marketing efforts, blog articles, live video, created video, and social media posts and stories for each of their social media channels: Facebook, Instagram, Twitter and YouTube.

The school’s enthusiastic staff and key stakeholders would be executing the strategy, so we included month-by-month activity plans that involved signature school events, student activities, in-class segments, alumni events, and ways to engage their community and physical grounds.

We shined the spotlight on the student body and teachers, their potential as leaders of our future, and how they would benefit from the new science building – an innovative structural asset.

How it performed

While there was an unavoidable delay in starting the fundraising campaign, the school got their science building! The staff was creative and their energies are reflected on their social media pages.

Testimonial

“Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.” ~Bart Caylor, President, Caylor Solutions, Inc.

Testimonials

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs. 

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is ambitious, hard-working and dedicated. More importantly, she is passionate about investment in humanity and the betterment of society. I highly recommend her for whichever endeavors she decides to pursue.

Shannon Fee

Real Estate Entrepreneur

Social Media
Idea Girl Media has provided high-quality, affordable marketing services that have measurably enhanced my career as an author. I recommend this service to all.

Mary McFarland

Author

Social Media
A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted.

Teresa Zumwald

CEO, Zumwald & Company

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Keri is very passionate about what she does and is always looking for ways in which she can help. Always brings great value to the table and feel very blessed to have connected with her.

Ravi Shukle

Owner And Founder

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
I’ve been following Keri Jaehnig for years. I like her common sense approach to business social media. 

Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media
Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K.

Author 

Social Media
I am convinced there is nothing she can’t do. Her versatility should be admired.

Pilot Recruiter

Private Jet Company

Social Media
Keri continues to impress me with her wisdom and willingness to share! As a person with a passion for community development, I am honored to be a part of her circle!

Debbie Wilson

Welcome Team Leader at Missouri Job Center

Social Media
I ALWAYS learn SOMETHING from you, Keri!  I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media
I have observed over time how Keri has delivered consistently professional and high-quality service. This is Keri’s natural M.O. and her springboard to success…Keri’s platform and her depth of experience and knowledge well-positions her business, Idea Media Girl, to be well ahead of the curve when it comes to social media leadership.  Feminine Face of Money

Dianne Juhl

CEO & Founder at Feminine Face of Money

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Keri, to say you’re a jewel would be a drastic understatement.  Your support means the world to me…

Anita K

Author

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
Appreciate the insights you provided which were very helpful!

CEO

CEO, industrial electrical & telecommunications contracting company

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