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Mike Klein, Changing the Terms

Client Challenge

The client was a leader in the communications field – most specifically, Internal Communications. He is a sought-after speaker and trainer and was growing a community of communications leaders, #WeLeadComms.

While his following was considerable, his efforts were not reaching ideal potential customers and he needed to increase exposure for his training courses and growing community to attract potential sponsors and stakeholders.

Our Solution

We found that the client would need to update his website text to clarify his brand messaging to be more appealing to website visitors. Additionally, he needed to refresh his branding. We connected him with a branding specialist and consulted with him on the most optimal website text to attract new clients and collaborators.

Through a monthly coaching program, we continued consulting to work through solutions for bringing new traffic to his sales pages and signups to his training courses. We also helped him formulate plans to keep his #WeLeadComms audience growing through shifting messaging, using online advertising and hosting live conversation sessions. One of our recommendations was a Media Kit.

To bring more engagement to his social media efforts, we presented the client with graphics templates he could quickly edit and use for the long-term. We recommended a regular E-newsletter out to his contacts to promote his ideas, courses, #WeLeadComms and speaking activities.

How It Performed

The refreshed branding and website received very good feedback from colleagues and clients. The new blog presentation drew new visitors and increased traffic to the website. In the process of coaching, the client decided to put his training course sessions on hold and opted for more live sessions to bring focus to communications conversations and grow awareness within his community.

The ads worked to attract new fans and followers. Together we took #WeLeadComms from 7,000 to 11,000+ in just a few months’ time. The E-newsletter contributed to the audience increase as well. The growth continues at a rapid pace, which keeps him in the limelight within his profession. He now has a waiting list of comms pros waiting their turn for spotlight profiles.

In addition, the stakeholder support has grown for the #WeLeadComms project. The Media Kit was re-named to Sponsor Kit and helped secure multiple sponsors. The client’s courses have now been licensed by a top industry organization, bringing him more influence within his industry.

Testimonial

“Some good news – I’ve been able to generate some excellent traffic from the first two posts I’ve shared from the revamped blog, including some reactions from dormant connections and some from senior in-house folks who had previously been outside of my network.” ~ Mike Klein, Changing The Terms

Testimonials

Social Media
Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Keri is a trusted and proven partner in this world of social media and marketing. Her ideas and insights have bottom-line results. Add to it her kindness and caring and you have a world-class small business coach! 

Mark Ballard

Business Owner And Designer

Social Media
A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted. 

Teresa Zumwald

President, Zumwald & Company, LLC

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.”

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Executive Director, Clinton County in Southwest Ohio

Social Media
Keri is an experienced, disciplined professional, one whom I would be able to work with on any project, anywhere, and at any time.

Mary McFarland

Author and Grants Writer

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
I’ve been following Keri online and have been blown away by her expertise, creative content, and overall leadership in this big ol’ digital world!

Jennifer Posner Lehner

The Front Row

Social Media
Keri is an action-oriented leader whose passion for excellence shines through in her work. Her wide-range experience with event planning make her a sought after resource for large community events.

Monica Wehr

Corporate Communications Professional

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media
I am convinced there is nothing she can’t do. Her versatility should be admired.

Pilot Recruiter

Private Jet Company

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
Keri is ambitious, hard-working and dedicated. More importantly, she is passionate about investment in humanity and the betterment of society. I highly recommend her for whichever endeavors she decides to pursue.

Shannon Fee

Real Estate Entrepreneur

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Mike Klein, Changing the Terms

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