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Mike Klein, Changing the Terms

Client Challenge

The client was a leader in the communications field – most specifically, Internal Communications. He is a sought-after speaker and trainer and was growing a community of communications leaders, #WeLeadComms.

While his following was considerable, his efforts were not reaching ideal potential customers and he needed to increase exposure for his training courses and growing community to attract potential sponsors and stakeholders.

Our Solution

We found that the client would need to update his website text to clarify his brand messaging to be more appealing to website visitors. Additionally, he needed to refresh his branding. We connected him with a branding specialist and consulted with him on the most optimal website text to attract new clients and collaborators.

Through a monthly coaching program, we continued consulting to work through solutions for bringing new traffic to his sales pages and signups to his training courses. We also helped him formulate plans to keep his #WeLeadComms audience growing through shifting messaging, using online advertising and hosting live conversation sessions. One of our recommendations was a Media Kit.

To bring more engagement to his social media efforts, we presented the client with graphics templates he could quickly edit and use for the long-term. We recommended a regular E-newsletter out to his contacts to promote his ideas, courses, #WeLeadComms and speaking activities.

How It Performed

The refreshed branding and website received very good feedback from colleagues and clients. The new blog presentation drew new visitors and increased traffic to the website. In the process of coaching, the client decided to put his training course sessions on hold and opted for more live sessions to bring focus to communications conversations and grow awareness within his community.

The ads worked to attract new fans and followers. Together we took #WeLeadComms from 7,000 to 11,000+ in just a few months’ time. The E-newsletter contributed to the audience increase as well. The growth continues at a rapid pace, which keeps him in the limelight within his profession. He now has a waiting list of comms pros waiting their turn for spotlight profiles.

In addition, the stakeholder support has grown for the #WeLeadComms project. The Media Kit was re-named to Sponsor Kit and helped secure multiple sponsors. The client’s courses have now been licensed by a top industry organization, bringing him more influence within his industry.

Testimonial

“Some good news – I’ve been able to generate some excellent traffic from the first two posts I’ve shared from the revamped blog, including some reactions from dormant connections and some from senior in-house folks who had previously been outside of my network.” ~ Mike Klein, Changing The Terms

Testimonials

Social Media
Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
Having known Keri for a few years now, I can personally attest to how helpful her tips are. Idea Girl Media is invaluable to anyone wishing to leverage social media for their business.

Susan Forsythe

Entrepreneur

Social Media
Keri is one of my most trusted, most dependable influencers. She gives of herself way beyond the call of duty, because she genuinely cares about helping us small business owners develop and thrive!

Jeanine Vecchiarelli

Digital Media Advisor

Social Media
In today’s era of instant communication, Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge. 

Dawn Collea

Sales And Marketing Director at Thomas Gymnastics At The Beach

Social Media
…forward thinker.

Leanne Hoagland Smith

Business Writer at Post-Tribune

Social Media
I absolutely feel I am getting a significant return on my investment. 

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Just got off of a GREAT Skype call with Keri at Idea Girl Media talking about social media visibility and action plan. Came away with 2 pages of notes and always great ideas I can implement right away! Thanks Keri. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs. 

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.

Kittie Walker

Digital Strategist, Avidmode, Ltd.

Social Media
Keri is very passionate about what she does and is always looking for ways in which she can help. Always brings great value to the table and feel very blessed to have connected with her.

Ravi Shukle

Owner And Founder

Social Media
It’s not enough to simply own a small business – you have to know how to effectively use social media to drive traffic to your store/website. Keri knows how to keep it fresh and savvy. She has definitely taught us a thing or two, about a thing or two!

Principal

Principal, What Would Your Mother Do

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Appreciate the insights you provided which were very helpful!

CEO

CEO, industrial electrical & telecommunications contracting company

Social Media
You’ve made a big impact on a lot of people.

Ron Keim

Business Owner & VP of Wilmington, Ohio Toastmasters

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Clinton County in Southwest Ohio

Social Media
Keri is a detailed oriented manager. She thinks through all aspects of her work and shares information in timely formats. She has excellent writing skills. She has a high degree of commitment and strong sense of professionalism.

Terri Barton

Director of Curriculum and Instruction at East Clinton Schools

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witnessed her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.”

Rob Pene

M.A, Ed, Director of Services at Mission Driven Thought Leaders

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Mike Klein, Changing the Terms

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