Case Study | Zumwald & Company

Client Challenge

Zumwald & Company’s president was on LinkedIn and Twitter, but her project work level kept her from posting regularly to keep a regular online presence. She also wanted her website to help her attract new B2B clients and expand the speechwriting and speech coaching arm of her business.

Our Solution

We created a brand content bank for Teresa and recommended an upgraded social sharing tool. From there, we managed the content creation and curation for her social streams, including branded social graphics. Our plan allowed her to have control over her brand voice on social media.

Once she completed a re-branding and website upgrade, we did an online audit and new social media strategy with a content plan that included keyword and focus hashtag implementation, LinkedIn publishing and a new social profile, Instagram. Idea Girl Media began providing content optimization for SEO and social SEO as well as increased branded social graphics for LinkedIn, Twitter and Instagram.

The new social media strategy included the creation of two signature pieces of content: an E-book on effective corporate storytelling and a second E-book checklist designed specifically to encourage email subscribes from website visitors. We also connected her with a speaking organization in Boston.

How It Performed

While we were managing Teresa’s social media, she was able to focus on developing her business. A solid social and online presence was established, and colleagues commented that they were impressed with what she was doing on her social platforms. They began to approach her as an influencer in her niche.

In turn, she attracted additional speechwriting and speech coaching business. Additionally, the company has been able to take on higher-level consulting work and more meaningful projects.

To date, zumwaldandcompany.com has seen dramatic improvement in Google rankings. The website is now competitive with other influencer websites within the niche. Teresa has been asked to participate in podcasts and a virtual summit with the organization in Boston.

Testimonial

“Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.” ~Teresa Zumwald, Zumwald & Company

Social Media

…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

Social Media

Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media

I just spent this past year with Keri as my MENTOR. The only reason I was overwhelmed at times was due to the vast amount of information Keri has at her fingertips. As I look back I see that despite my resistance I learned a ton of stuff and have available resources as I need them. I am known to ask a gazillion of questions and Keri shifted and answered what I need. I so look forward to spending time again with Keri and others to move ahead another year.

Roslyn Tanner Evans

Jewelry Crafter & Entrepreneur

Social Media

She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well.

Dr. Elise Cohen Ho

Holistic Life Coach

Social Media

She’s VERY good at maximizing Facebook strategies for her clients as I have witnessed her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.”

Rob Pene

M.A, Ed, Director of Services at Mission Driven Thought Leaders

Social Media

Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

I absolutely feel I am getting a significant return on my investment.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media

Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.

Teresa Zumwald

Zumwald & Company

Social Media

Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

Social Media

Bart Caylor

President, Caylor Solutions, Inc.

Social Media

Keri is one of my most trusted, most dependable influencers. She gives of herself way beyond the call of duty, because she genuinely cares about helping us small business owners develop and thrive!

Jeanine Vecchiarelli

Digital Media Advisor

Social Media

I LOVE the Idea Girl Media page! Keri always stays on top of all new social media developments and provides superb content. Not only that, but Keri is super friendly and is always around to advise and encourage her fans. Keep up the excellent work Keri!

Vanessa Lewis

Marketing Specialist

Social Media

Keri is an action-oriented leader whose passion for excellence shines through in her work. Her wide-range experience with event planning make her a sought after resource for large community events.

Monica Wehr

Corporate Communications Professional

Social Media

I have observed over time how Keri has delivered consistently professional and high-quality service. This is Keri’s natural M.O. and her springboard to success…Keri’s platform and her depth of experience and knowledge well-positions her business, Idea Media Girl, to be well ahead of the curve when it comes to social media leadership. Feminine Face of Money

Dianne Juhl

CEO & Founder at Feminine Face of Money

Social Media

I want you to do our social media.

Debbie Stamper

Executive Director, Clinton County Convention and Visitors Bureau

Social Media

Keri brings a unique set of skills and background to any environment she works in.

Darlene Hicks

Leadership Professional & Business Development Officer

Social Media

Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K

Author

Social Media

I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media

Appreciate the insights you provided which were very helpful!

CEO

CEO, industrial electrical & telecommunications contracting company

Social Media

I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.”

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

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