Case Study | Zumwald & Company

Client Challenge

Zumwald & Company’s president was on LinkedIn and Twitter, but her project work level kept her from posting regularly to keep a regular online presence. She also wanted her website to help her attract new B2B clients and expand the speechwriting and speech coaching arm of her business.

Our Solution

We created a brand content bank for Teresa and recommended an upgraded social sharing tool. From there, we managed the content creation and curation for her social streams, including branded social graphics. Our plan allowed her to have control over her brand voice on social media.

Once she completed a re-branding and website upgrade, we did an online audit and new social media strategy with a content plan that included keyword and focus hashtag implementation, LinkedIn publishing and a new social profile, Instagram. Idea Girl Media began providing content optimization for SEO and social SEO as well as increased branded social graphics for LinkedIn, Twitter and Instagram.

The new social media strategy included the creation of two signature pieces of content: an E-book on effective corporate storytelling and a second E-book checklist designed specifically to encourage email subscribes from website visitors. We also connected her with a speaking organization in Boston.

How It Performed

While we were managing Teresa’s social media, she was able to focus on developing her business. A solid social and online presence was established, and colleagues commented that they were impressed with what she was doing on her social platforms. They began to approach her as an influencer in her niche.

In turn, she attracted additional speechwriting and speech coaching business. Additionally, the company has been able to take on higher-level consulting work and more meaningful projects.

To date, zumwaldandcompany.com has seen dramatic improvement in Google rankings. The website is now competitive with other influencer websites within the niche. Teresa has been asked to participate in podcasts and a virtual summit with the organization in Boston.

Testimonial

“Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.” ~Teresa Zumwald, Zumwald & Company

Social Media

Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media

Keri is ambitious, hard-working and dedicated. More importantly, she is passionate about investment in humanity and the betterment of society. I highly recommend her for whichever endeavors she decides to pursue.

Shannon Fee

Real Estate Entrepreneur

Social Media

Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media

I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.

Kittie Walker

Digital Strategist, Avidmode, Ltd.

Social Media

Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media

Keri is a great networker and helps facilitate, train, encourage, and link many!

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

VP of Sales & Marketing

3D Floor Plan and Home Design Software Platform

Social Media

A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted.

Teresa Zumwald

President, Zumwald & Company, LLC

Social Media

Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media

National Sales & Marketing Director

Transportation & Logistics Company

Social Media

Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media

She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media

I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media

Louise Read

House Sitting World

Social Media

Keri continues to impress me with her wisdom and willingness to share! As a person with a passion for community development, I am honored to be a part of her circle!

Debbie Wilson

Welcome Team Leader at Missouri Job Center

Social Media

Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media

Bart Caylor

President, Caylor Solutions, Inc.

Social Media

I ALWAYS learn SOMETHING from you, Keri! I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media

Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media

Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

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