Case Study | Zumwald & Company

Client Challenge

Zumwald & Company’s president was on LinkedIn and Twitter, but her project work level kept her from posting regularly to keep a regular online presence. She also wanted her website to help her attract new B2B clients and expand the speechwriting and speech coaching arm of her business.

Our Solution

We created a brand content bank for Teresa and recommended an upgraded social sharing tool. From there, we managed the content creation and curation for her social streams, including branded social graphics. Our plan allowed her to have control over her brand voice on social media.

Once she completed a re-branding and website upgrade, we did an online audit and new social media strategy with a content plan that included keyword and focus hashtag implementation, LinkedIn publishing and a new social profile, Instagram. Idea Girl Media began providing content optimization for SEO and social SEO as well as increased branded social graphics for LinkedIn, Twitter and Instagram.

The new social media strategy included the creation of two signature pieces of content: an E-book on effective corporate storytelling and a second E-book checklist designed specifically to encourage email subscribes from website visitors. We also connected her with a speaking organization in Boston.

How It Performed

While we were managing Teresa’s social media, she was able to focus on developing her business. A solid social and online presence was established, and colleagues commented that they were impressed with what she was doing on her social platforms. They began to approach her as an influencer in her niche.

In turn, she attracted additional speechwriting and speech coaching business. Additionally, the company has been able to take on higher-level consulting work and more meaningful projects.

To date, zumwaldandcompany.com has seen dramatic improvement in Google rankings. The website is now competitive with other influencer websites within the niche. Teresa has been asked to participate in podcasts and a virtual summit with the organization in Boston.

Testimonial

“Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.” ~Teresa Zumwald, Zumwald & Company

Social Media

Keri is a great networker and helps facilitate, train, encourage, and link many!

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media

I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services.

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media

Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media

Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media

Keri is very passionate about what she does and is always looking for ways in which she can help. Always brings great value to the table and feel very blessed to have connected with her.

Ravi Shukle

Owner And Founder

Social Media

Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

Social Media

Keri Jaehnig is diligent, detail-oriented, a self-starter, team player, and sensitive to clients’ needs.

Gordon Linzner

Author & Publisher

Social Media

A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted.

Teresa Zumwald

President, Zumwald & Company, LLC

Social Media

We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media

Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media

Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

I want you to do our social media.

Debbie Stamper

Executive Director, Clinton County Convention and Visitors Bureau

Social Media

I’ve been following Keri online and have been blown away by her expertise, creative content, and overall leadership in this big ol’ digital world!

Jennifer Posner Lehner

The Front Row

Social Media

I absolutely feel I am getting a significant return on my investment.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media

Very well done.

President

Executive Search & Recruiting Firm

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media

In today’s era of instant communication, Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media

I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media

Having known Keri for a few years now, I can personally attest to how helpful her tips are. Idea Girl Media is invaluable to anyone wishing to leverage social media for their business.

Susan Forsythe

Entrepreneur

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