How The White House Is Changing Journalism With Skype

Keri Jaehnig
January 26, 2017
Every industry has evolved with technology – Why not the White House?  Discover five ways the White House is changing…...
How The White House Is Changing Journalism With Skype featured image
Every industry has evolved with technology - Why not the White House?

Every industry has evolved with technology - Why not the White House?  Discover five ways the White House is changing journalism by adding Skype seats to the White House press room and the benefits for 'We The People.'...

 5 Ways The White House is changing journalism by adding Skype seats to the White House press room

If you're a blogger, you already know the answer to this question: How has journalism changed with technology?

The Internet and technology have definitely changed the way journalists report news.  The impact of technology on journalism has been huge!

  • Newspapers are now accessed online, shrinking paper distribution
  • We all share news stories on social media - Changing the way news reaches people
  • There are now blogs and podcasts dedicated specifically to publishing and analyzing news

Yes, bloggers and podcasters are considered journalists!

So, why shouldn't they be included in White House briefings? 

The White House Embraces Changes In Journalism Today

The White House is changing journalism by allowing four Skype seats in the White House briefing room for journalists "outside the beltway" - Fifty miles or more, outside of Washington, D.C.

Awesome, right, new media journalists?

Truthfully, I've already heard "Debbie Downers" grumbling about this move as negative.  However, there absolutely is a "glass-half-full" point of view to explore here.

[caption id="attachment_5524" align="aligncenter" width="597"]Keri Jaehnig outlines 5 Ways The White House Is Changing Journalism By Using Technology at Idea Girl Media image credit: Skype For Business[/caption]

5 Ways The White House Is Changing Journalism By Using Technology

This development is bound to spark good things!  Lets talk about how the White House is changing journalism with Skype and what some of the benefits might be...

Brings The White House Into Now

There isn't an industry or institution that hasn't evolved and implemented new technologies.  Some examples:

  • Education
  • Healthcare
  • Military
  • Real Estate
  • Restaurants
  • Churches

We use technology for shopping online, and branches of government have adopted technology.

So why not the White House?

Even newspapers and mainstream media have flexed with trends changing journalism.  It is possible to keep core traditions in the White House briefing room while embracing available technologies.

Increased Communication Channels

This goes two ways: Increased channels both from and to the White House.

The American public - and the world - would see more diversified reporting, giving the public more avenues to access White House news.  In turn, the White House and the Press Secretary have a more diverse set of reporters sharing their headlines.

Greater access all around.

Stronger Connection With 'We The People'

By adding Skype seats and increasing the number of reporters in the White House briefing room, the Press Secretary has increased connections with the American public.

Prior to 2017, White House press corp journalists were primarily connected with the East Coast news bureaus and those metropolitan areas.  The new Skype seats bring representation for the nation's heartland, a population felt largely unheard by previous administrations.

For the White House and Press Secretary, this brings stronger connection with more areas of the country.  In turn, this increases opportunity for the American public to make stronger connection with the current White House and future administrations through new reporting journalists.

Talk about changing journalism!

Changing Journalism Holds The White House More Accountable

Accepting a larger, more diverse set of journalists brings a broader range of questions for the Press Secretary.  In addition, different areas of the country will find different topics important.  So, we could expect a more varied set of questions and topics to be questioned.

This only tests administrations and actually holds them more accountable to reporters, and the American public.

That's a good development!

[caption id="attachment_5523" align="aligncenter" width="512"]Keri Jaehnig outlines how Skype Seats In White House Press Briefing Room And Changing Journalism at Idea Girl Media image credit: usa.liveuamap.com[/caption]

Improves Overall Reporting On White House News 

New journalists in the White House briefing room brings challenge to present better news stories in print or online.  This creates competition.

'We The People' could then expect better news reporting from the White House press corp and more reliable news from our media sources regarding the White House and our government as a whole.

Pathways For Future

While we're changing journalism, may we hope for even more evolution?

Should adding four seats go well, it would seem reasonable that more seats might be added in the future.  Perhaps twelve seats?

Yes, when we're given an inch, we take a mile.  However, with the reasoning above, this should prove worthwhile, right?  :)

Skype Seats In The White House Press Briefing Room And Changing Journalism

Summing it up, technology has drastically changed the news business.  The White House is the highest office in the land, and the White House briefing room is keeping up with changes in journalism today.

If we are on social media, we must all think like publishers.  If you are a blogger, technically, you're a journalist.  And technology will only continue changing journalism.

I, for one, hope to gain access to one of those Skype seats - Even if only for a day - Under this, or even a future President.  I would consider it an honor.  It appears others would too.

Critics, muffle your grumbling!  Those working in online publishing should all celebrate this evolution for the opportunity it really is.

4 Replies

  1. Devid Chen Gravatar

    By Devid Chen on

    Thank you for your informative Article,its very helpful for me.I learned a lot from you.waiting for your next content .Thank you so much for this blogg.Love You.

    Reply to Devid

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Devid, Thank you for your kind words. Happy you felt this article is helpful for you. In most cases, it’s all about communication! We update the blog frequently with similar insights. Please feel free to subscribe and visit again. Thanks for sharing your thoughts! ~Keri

      Reply to Keri

  2. Jason Gravatar

    By Jason on

    Hi Keri Jaehnig, Informative and useful post for us. Skype Seats In The White House Press Briefing Room And Changing Journalism! Thanks a lot for sharing this great article with us! Love your all post & your blog !

    Reply to Jason

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Jason, This really is an exciting development. Very happy to know that journalists of all types will have opportunity to interact with the White House! Thank you for sharing your thoughts, and for your kind words. ~Keri

      Reply to Keri

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