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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
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Teresa Zumwald

President, Zumwald & Company, LLC

Social Media
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Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
In today’s era of instant communication, Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
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Real Estate Developer

Green Business Developments

Social Media
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Anita K.

Author 

Social Media
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Executive Director, New Life Clinic

Social Media
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Owner And Founder

Social Media
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The Front Row

Social Media
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Leadership Professional & Business Development Officer

Social Media
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Real Estate Developer

Green Business Developments

Social Media
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Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media
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Ron Keim

Business Owner & VP of Wilmington, Ohio Toastmasters

Social Media
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Principal at Carter Architecture, Inc.

Social Media
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National Sales & Marketing Director

Transportation & Logistics Company

Social Media
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CEO & Founder at Feminine Face of Money

Social Media
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Pilot Recruiter

Private Jet Company

Social Media
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Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media
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Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
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B2BeeMatch

Social Media
Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

VP of Sales & Marketing

3D Floor Plan and Home Design Software Platform

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