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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
Keri Jaehnig is fantastic – particularly at identifying gaps in one’s marketing and positioning presence. In the period I’ve worked with her, she suggested some key additions to my approach that have helped accelerate the growth of #WeLeadComms and strengthened my personal brand substantially. She’s well worth a conversation.

Mike Klein

Changing The Terms

Social Media
She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well. 

Dr. Elise Cohen Ho

Holistic Life Coach

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is one of my most trusted, most dependable influencers. She gives of herself way beyond the call of duty, because she genuinely cares about helping us small business owners develop and thrive!

Jeanine Vecchiarelli

Digital Media Advisor

Social Media
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media
I appreciate all the good coaching you provided to get me started…

Executive Director

Executive Director, non-profit organization

Social Media
Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media
Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge. 

Dawn Collea

Sales And Marketing Director at Thomas Gymnastics At The Beach

Social Media
My mind has been expanded and boundaries pushed due to her innovation and skill. Her talents lie heavily within social media and I feel there are many opportunities, ideas and developments she’ll expand upon during her tenure as a social media director. If you ever get the chance to learn from her, just know you’ll learn at a rapid pace with her at the helm.

Christian Hollingsworth

Owner/Editor Smart Boy Designs

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Keri Jaehnig you are a treasure to all of us here! Thank you for the difference and impact you make, and the incredible example you are to me! I can only see good things for you with all the good you put out there!

Missy Wright

Darren Hardy, LLC

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.

Teresa Zumwald

Zumwald & Company

Social Media
Idea Girl Media has provided high-quality, affordable marketing services that have measurably enhanced my career as an author. I recommend this service to all.

Mary McFarland

Author

Social Media
Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well. 

Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Having known Keri for a few years now, I can personally attest to how helpful her tips are. Idea Girl Media is invaluable to anyone wishing to leverage social media for their business.

Susan Forsythe

Entrepreneur

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