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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media
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Joe Cheray

Social Media Professional

Social Media
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Missy Wright

Darren Hardy, LLC

Social Media
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National Sales & Marketing Director

Transportation & Logistics Company

Social Media
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Author and Grants Writer

Social Media
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CEO & Founder at Feminine Face of Money

Social Media
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VP of Sales & Marketing, RoomSketcher

Social Media
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MBA, Marketing & Social Media Consultant

Social Media
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Shannon Fee

Real Estate Entrepreneur

Social Media
I want you to do our social media.

Debbie Stamper

Executive Director, Clinton County Convention and Visitors Bureau

Social Media
She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well. 

Dr. Elise Cohen Ho

Holistic Life Coach

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
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Louise Read

House Sitting World

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Executive Director, Clinton County in Southwest Ohio

Social Media
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Social Media
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TV personality and Author

Social Media
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Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
Keri Jaehnig is diligent, detail-oriented, a self-starter, team player, and sensitive to clients’ needs.

Gordon Linzner

Author & Publisher

Social Media
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B2BeeMatch

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