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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.

Teresa Zumwald

Zumwald & Company

Social Media
Very well done.

President

Executive Search & Recruiting Firm

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
I’ve been following Keri Jaehnig for years. I like her common sense approach to business social media. 

Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media
Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media
Keri Jaehnig is diligent, detail-oriented, a self-starter, team player, and sensitive to clients’ needs.

Gordon Linzner

Author & Publisher

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
Just got off of a GREAT Skype call with Keri at Idea Girl Media talking about social media visibility and action plan. Came away with 2 pages of notes and always great ideas I can implement right away! Thanks Keri. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
If you are considering bringing Keri on-board, consider it no further and just do it already! Keri is very professional yet fun and energetic. I think what differentiates her further from the myriad of service providers and consultants out there is that she has a thirst for knowledge that few I’ve known possess.

Yomar Lopez

The IT Guy Who Communications

Social Media
My mind has been expanded and boundaries pushed due to her innovation and skill. Her talents lie heavily within social media and I feel there are many opportunities, ideas and developments she’ll expand upon during her tenure as a social media director. If you ever get the chance to learn from her, just know you’ll learn at a rapid pace with her at the helm.

Christian Hollingsworth

Owner/Editor Smart Boy Designs

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring.

Missy Wright

hardyclub.com

Social Media
Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K.

Author 

Social Media
I LOVE the Idea Girl Media page! Keri always stays on top of all new social media developments and provides superb content. Not only that, but Keri is super friendly and is always around to advise and encourage her fans. Keep up the excellent work Keri!

Vanessa Lewis

Marketing Specialist

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is a detailed oriented manager. She thinks through all aspects of her work and shares information in timely formats. She has excellent writing skills. She has a high degree of commitment and strong sense of professionalism.

Terri Barton

Director of Curriculum and Instruction at East Clinton Schools

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

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