Client Challenge

The client had a positive reputation established in her field, earned well-respected honors and certifications, and had started her own business with a basic website, but there was not a real brand for the business or clear brand voice.

Our Solution

We presented the client with three brand concepts to choose from. She chose one that built upon colors she was already using online. From the colors to the font, the new branding affirmed the areas of the business: support, coaching, balance, and programs offered. Specific wording was also used to appeal to her target markets.

This branding package included logos and banners, email signature, website imagery, social graphics, brand identity guide, as well as consulting.

How It Performed

Trauma Recovery’s website was immediately transformed and displayed a brand voice that spoke to the business goals and target markets. On social media, the brand flourished and quickly received audience curiosity and positive feedback. In turn, the client was more confident in online activities, knowing there was a clear brand supporting her goals and aspirations.

* Branding concepts in collaboration with designer, Marina Kozlova.

Testimonial

“I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.” ~Kathryn Bumgarner, John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Testimonials

Social Media
Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Keri is someone that we hold dear in our community, and it wouldn’t be the same without her! Her dedication and commitment to making a difference have made her a treasure to all of us here. We are so grateful for Keri for not only what we see here in the Hardy Club, but for what she does when no one is watching! Her actions speak volumes about her character and the incredible example she is to me and others. Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring. Thank you Keri for being an exceptional role model, not just in our CRASH, but in life. You are a true gem, and we are grateful to have you with us.

Missy Wright

HardyClub.com

Social Media
She is full of resources, enthusiasm, initiative and GUTS! Her professionalism is unmatched.

Tara Elliot

Independent Consultant

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
We’re proud to share your world-class #Marketing insights with our listeners around the globe!

B2BeeMatch

Social Media
Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring.

Missy Wright

hardyclub.com

Social Media
I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.

Kittie Walker

Digital Strategist, Avidmode, Ltd.

Social Media
You’ve made a big impact on a lot of people.

Ron Keim

Business Owner & VP of Wilmington, Ohio Toastmasters

Social Media
I ALWAYS learn SOMETHING from you, Keri!  I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media
A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted. 

Teresa Zumwald

President, Zumwald & Company, LLC

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Keri Jaehnig is fantastic – particularly at identifying gaps in one’s marketing and positioning presence. In the period I’ve worked with her, she suggested some key additions to my approach that have helped accelerate the growth of #WeLeadComms and strengthened my personal brand substantially. She’s well worth a conversation.

Mike Klein

Changing The Terms

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Clinton County in Southwest Ohio

Social Media
I LOVE the Idea Girl Media page! Keri always stays on top of all new social media developments and provides superb content. Not only that, but Keri is super friendly and is always around to advise and encourage her fans. Keep up the excellent work Keri!

Vanessa Lewis

Marketing Specialist

Social Media
Very well done.

President

Executive Search & Recruiting Firm

Social Media
Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

MORE CASE STUDIES

Mike Klein, Changing the Terms