Trauma Recovery
The client had a positive reputation established in her field, earned well-respected honors and certifications, and had started her own business with a basic website, but there was not a real brand for the business or clear brand voice.
Client Challenge
The client had a positive reputation established in her field, earned well-respected honors and certifications, and had started her own business with a basic website, but there was not a real brand for the business or clear brand voice.
Our Solution
We presented the client with three brand concepts to choose from. She chose one that built upon colors she was already using online. From the colors to the font, the new branding affirmed the areas of the business: support, coaching, balance, and programs offered. Specific wording was also used to appeal to her target markets.
This branding package included logos and banners, email signature, website imagery, social graphics, brand identity guide, as well as consulting.
How It Performed
Trauma Recovery’s website was immediately transformed and displayed a brand voice that spoke to the business goals and target markets. On social media, the brand flourished and quickly received audience curiosity and positive feedback. In turn, the client was more confident in online activities, knowing there was a clear brand supporting her goals and aspirations.
* Branding concepts in collaboration with designer, Marina Kozlova.
Testimonial
“I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.” ~Kathryn Bumgarner, John Maxwell Certified Trauma Recovery Coach, Trauma Recovery
Testimonials
Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge.
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.
Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.
Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.
I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.
I LOVE the Idea Girl Media page! Keri always stays on top of all new social media developments and provides superb content. Not only that, but Keri is super friendly and is always around to advise and encourage her fans. Keep up the excellent work Keri!
Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.
I’ve been following Keri online and have been blown away by her expertise, creative content, and overall leadership in this big ol’ digital world!
I am convinced there is nothing she can’t do. Her versatility should be admired.
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.
Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.
Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.
I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.
I just spent this past year with Keri as my MENTOR. The only reason I was overwhelmed at times was due to the vast amount of information Keri has at her fingertips. As I look back I see that despite my resistance I learned a ton of stuff and have available resources as I need them. I am known to ask a gazillion of questions and Keri shifted and answered what I need. I so look forward to spending time again with Keri and others to move ahead another year.
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.
Best SM specialist! It is always a pleasure to learn from you! Thank you Keri!
…the level of your information provided to me every year was so good that I need to publish your answers among the first.
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.
I appreciate all the good coaching you provided to get me started…
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.
Keri Jaehnig is fantastic – particularly at identifying gaps in one’s marketing and positioning presence.
In the period I’ve worked with her, she suggested some key additions to my approach that have helped accelerate the growth of #WeLeadComms and strengthened my personal brand substantially.
She’s well worth a conversation.
MORE CASE STUDIES
Zumwald & Company
Mike Klein, Changing the Terms
House Sitting World
