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Trauma Recovery

The client had a positive reputation established in her field, earned well-respected honors and certifications, and had started her own business with a basic website, but there was not a real brand for the business or clear brand voice.

Client Challenge

The client had a positive reputation established in her field, earned well-respected honors and certifications, and had started her own business with a basic website, but there was not a real brand for the business or clear brand voice.

Our Solution

We presented the client with three brand concepts to choose from. She chose one that built upon colors she was already using online. From the colors to the font, the new branding affirmed the areas of the business: support, coaching, balance, and programs offered. Specific wording was also used to appeal to her target markets.

This branding package included logos and banners, email signature, website imagery, social graphics, brand identity guide, as well as consulting.

How It Performed

Trauma Recovery’s website was immediately transformed and displayed a brand voice that spoke to the business goals and target markets. On social media, the brand flourished and quickly received audience curiosity and positive feedback. In turn, the client was more confident in online activities, knowing there was a clear brand supporting her goals and aspirations.

* Branding concepts in collaboration with designer, Marina Kozlova.

Testimonial

“I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.” ~Kathryn Bumgarner, John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

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Testimonials

Social Media
Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
Keri continues to impress me with her wisdom and willingness to share! As a person with a passion for community development, I am honored to be a part of her circle!

Debbie Wilson

Welcome Team Leader at Missouri Job Center

Social Media
She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well. 

Dr. Elise Cohen Ho

Holistic Life Coach

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is a great leader within many specialties. Her positive energy, awareness, interpersonal and communication skills are appreciated in every group setting. Keri is very supportive to her fellow co-workers/team members. Once committed to a project she shows an outstanding dedication to each and every detail of a project

Debbie Rinehart

Website Editor, Clinton County Leadership Institute

Social Media
She is full of resources, enthusiasm, initiative and GUTS! Her professionalism is unmatched.

Tara Elliot

Independent Consultant

Social Media
I appreciate all the good coaching you provided to get me started…

Executive Director

Executive Director, non-profit organization

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
I ALWAYS learn SOMETHING from you, Keri!  I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media
A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted.

Teresa Zumwald

CEO, Zumwald & Company

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media
Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media
Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media
I am convinced there is nothing she can’t do. Her versatility should be admired.

Pilot Recruiter

Private Jet Company

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
Best SM specialist! It is always a pleasure to learn from you! Thank you Keri!

Morega Anca

Account Manager at Publicis Romania

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