Trauma Recovery
The client had a positive reputation established in her field, earned well-respected honors and certifications, and had started her own business with a basic website, but there was not a real brand for the business or clear brand voice.
Client Challenge
The client had a positive reputation established in her field, earned well-respected honors and certifications, and had started her own business with a basic website, but there was not a real brand for the business or clear brand voice.
Our Solution
We presented the client with three brand concepts to choose from. She chose one that built upon colors she was already using online. From the colors to the font, the new branding affirmed the areas of the business: support, coaching, balance, and programs offered. Specific wording was also used to appeal to her target markets.
This branding package included logos and banners, email signature, website imagery, social graphics, brand identity guide, as well as consulting.
How It Performed
Trauma Recovery’s website was immediately transformed and displayed a brand voice that spoke to the business goals and target markets. On social media, the brand flourished and quickly received audience curiosity and positive feedback. In turn, the client was more confident in online activities, knowing there was a clear brand supporting her goals and aspirations.
* Branding concepts in collaboration with designer, Marina Kozlova.
Testimonial
“I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.” ~Kathryn Bumgarner, John Maxwell Certified Trauma Recovery Coach, Trauma Recovery
Testimonials
Keri is a great networker and helps facilitate, train, encourage, and link many!
Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.
It’s not enough to simply own a small business – you have to know how to effectively use social media to drive traffic to your store/website. Keri knows how to keep it fresh and savvy. She has definitely taught us a thing or two, about a thing or two!
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.
…the level of your information provided to me every year was so good that I need to publish your answers among the first.
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.
I just spent this past year with Keri as my MENTOR. The only reason I was overwhelmed at times was due to the vast amount of information Keri has at her fingertips. As I look back I see that despite my resistance I learned a ton of stuff and have available resources as I need them. I am known to ask a gazillion of questions and Keri shifted and answered what I need. I so look forward to spending time again with Keri and others to move ahead another year.
Keri is a detailed oriented manager. She thinks through all aspects of her work and shares information in timely formats. She has excellent writing skills. She has a high degree of commitment and strong sense of professionalism.
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.
I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.
Keri is one of my most trusted, most dependable influencers. She gives of herself way beyond the call of duty, because she genuinely cares about helping us small business owners develop and thrive!
Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring.
Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.
Keri is someone that we hold dear in our community, and it wouldn’t be the same without her!
Her dedication and commitment to making a difference have made her a treasure to all of us here.
We are so grateful for Keri for not only what we see here in the Hardy Club, but for what she does when no one is watching! Her actions speak volumes about her character and the incredible example she is to me and others.
Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring.
Thank you Keri for being an exceptional role model, not just in our CRASH, but in life.
You are a true gem, and we are grateful to have you with us.
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.
Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.
Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.
I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.
I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.
Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.
MORE CASE STUDIES
Zumwald & Company
Mike Klein, Changing the Terms
House Sitting World
