Case Study | Zumwald & Company

Client Challenge

Zumwald & Company’s president was on LinkedIn and Twitter, but her project work level kept her from posting regularly to keep a regular online presence. She also wanted her website to help her attract new B2B clients and expand the speechwriting and speech coaching arm of her business.

Our Solution

We created a brand content bank for Teresa and recommended an upgraded social sharing tool. From there, we managed the content creation and curation for her social streams, including branded social graphics. Our plan allowed her to have control over her brand voice on social media.

Once she completed a re-branding and website upgrade, we did an online audit and new social media strategy with a content plan that included keyword and focus hashtag implementation, LinkedIn publishing and a new social profile, Instagram. Idea Girl Media began providing content optimization for SEO and social SEO as well as increased branded social graphics for LinkedIn, Twitter and Instagram.

The new social media strategy included the creation of two signature pieces of content: an E-book on effective corporate storytelling and a second E-book checklist designed specifically to encourage email subscribes from website visitors. We also connected her with a speaking organization in Boston.

How It Performed

While we were managing Teresa’s social media, she was able to focus on developing her business. A solid social and online presence was established, and colleagues commented that they were impressed with what she was doing on her social platforms. They began to approach her as an influencer in her niche.

In turn, she attracted additional speechwriting and speech coaching business. Additionally, the company has been able to take on higher-level consulting work and more meaningful projects.

To date, zumwaldandcompany.com has seen dramatic improvement in Google rankings. The website is now competitive with other influencer websites within the niche. Teresa has been asked to participate in podcasts and a virtual summit with the organization in Boston.

Testimonial

“Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.” ~Teresa Zumwald, Zumwald & Company

Social Media

Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media

Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media

I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.

Kittie Walker

Digital Strategist, Avidmode, Ltd.

Social Media

Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media

It’s not enough to simply own a small business – you have to know how to effectively use social media to drive traffic to your store/website. Keri knows how to keep it fresh and savvy. She has definitely taught us a thing or two, about a thing or two!

Principal

Principal, What Would Your Mother Do

Social Media

Very well done.

President

Executive Search & Recruiting Firm

Social Media

Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media

We’re proud to share your world-class #Marketing insights with our listeners around the globe!

B2BeeMatch

Social Media

I have observed over time how Keri has delivered consistently professional and high-quality service. This is Keri’s natural M.O. and her springboard to success…Keri’s platform and her depth of experience and knowledge well-positions her business, Idea Media Girl, to be well ahead of the curve when it comes to social media leadership. Feminine Face of Money

Dianne Juhl

CEO & Founder at Feminine Face of Money

Social Media

Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media

I just spent this past year with Keri as my MENTOR. The only reason I was overwhelmed at times was due to the vast amount of information Keri has at her fingertips. As I look back I see that despite my resistance I learned a ton of stuff and have available resources as I need them. I am known to ask a gazillion of questions and Keri shifted and answered what I need. I so look forward to spending time again with Keri and others to move ahead another year.

Roslyn Tanner Evans

Jewelry Crafter & Entrepreneur

Social Media

Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services.

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media

My mind has been expanded and boundaries pushed due to her innovation and skill. Her talents lie heavily within social media and I feel there are many opportunities, ideas and developments she’ll expand upon during her tenure as a social media director. If you ever get the chance to learn from her, just know you’ll learn at a rapid pace with her at the helm.

Christian Hollingsworth

Owner/Editor Smart Boy Designs

Social Media

Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring.

Missy Wright

hardyclub.com

Social Media

She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well.

Dr. Elise Cohen Ho

Holistic Life Coach

Social Media

Just got off of a GREAT Skype call with Keri at Idea Girl Media talking about social media visibility and action plan. Came away with 2 pages of notes and always great ideas I can implement right away! Thanks Keri.

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media

Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.

Teresa Zumwald

Zumwald & Company

Social Media

Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

Social Media

I absolutely feel I am getting a significant return on my investment.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery