Fractional CMO
In the United States, the average salary for a Chief Marketing Officer (CMO) is $174,000 per year. After benefits and bonuses, it usually averages out to about $230,000 yearly…
Not every small business or medium-sized business is ready for a full-time CMO. For some, the salary for this expertise is unreachable. Large businesses and big brands should make their executive talent decisions carefully, so a fractional CMO makes sense on a temporary basis.
Clients partner with us as advocates of their company mission. Marketing touches every part of business. Idea Girl Media works closely with SMBs, medium-sized businesses and big brands in several areas of their business and with all levels of their staff. The result: solid marketing strategy, savvier marketing teams, collaboration among departments, marketing goals met and stronger revenue streams.
The process might involve all or some or all of the following:
- On-site Evaluation
- Marketing and/or Brand Audit
- Marketing Strategy – Online and Offline
- Corporate Brand Messaging
- Brand Voice & Brand Messaging Analysis
- Executive Team Training
- Staff & Department Training
- Social Content Advocacy Programming
- Brand Monitoring
- Analytics and Reporting Reviews
- Digital Asset Positioning
- Department Collaboration
- AI Integration
- Local & Global Target Marketing
And potentially more, or other. Each organization is different. In turn, their needs will be different.
With your involvement we would create a customized plan for your business to flourish in the most advantageous ways.
Whether we’re helping you virtually, completely on-site, or on a hybrid plan, we’ll lead marketing efforts for your company with a short-term and long-term strategy, improved results and tactics to outpace your competition.
- We’ll build your marketing team
- Help you hire needed team members
- Get your departments on the same page
- Bring optimal results
- Catalyze increased revenues
Let’s talk about a collaborative partnership that adds value to your business and positively impacts your bottom line.
FEATURED PROJECTS
Our Portfolio
Clinton County Convention and Visitors Bureau
House Sitting World
The Hybrid Shop
FAQ's
Idea Girl Media’s Fractional CMO service is designed to complement and enhance your existing marketing efforts by providing strategic guidance and leadership from an experienced marketing leader. Your assigned expert will work closely with your in-house team providing training, mentorship, and a fresh perspective to optimize their performance and ensure alignment with your business objectives.
Your Fractional CMO will be a seasoned professional with diverse industry experience. We take the time to thoroughly understand your business, its unique challenges, and the competitive landscape. Through in-depth consultations and research, we tailor our strategies to your specific needs, ensuring a customized approach that resonates within your company and with your target audience.
While hiring a full-time CMO may seem cost-effective for some, for others it is not feasible. Hiring a member of the C-suite comes with significant overhead expenses, such as salaries, benefits, and additional resources. A Fractional CMO provides you with the expertise of a dedicated CMO and a team of marketing professionals at a fraction of the cost, making it a more budget-friendly and scalable solution for startups, small businesses and medium-sized businesses ready for notable growth.
At Idea Girl Media, we prioritize open and transparent communication. We establish clear communication channels and regular check-ins to ensure seamless collaboration and alignment with your goals. Our team leverages project management tools and real-time reporting to keep you informed every step of the way, fostering a productive and efficient partnership.
Client satisfaction is our top priority. We continuously monitor and evaluate the effectiveness of our strategies, making data-driven and customer-centric adjustments as needed. If you’re not satisfied with a process or results, we’ll work closely with you to identify areas for improvement and make necessary changes to ensure success.
We take confidentiality and data security extremely seriously. Idea Girl Media follows strict non- disclosure agreements (NDAs) and adheres to industry-standard data protection protocols. We implement robust security measures to safeguard your sensitive information and ensure that it remains confidential throughout our engagement.
Absolutely. We are grateful to have had clients in a diverse set of industries and niches. Additionally, our team includes seasoned marketing professionals with diverse industry experiences, including niche markets. We take the time to thoroughly research and understand your specific industry, target audience, and competitive landscape, ensuring that our strategies are tailored and effective for your unique business needs.
We believe in data-driven decision-making and transparency. From the outset, we’ll establish clear key performance indicators (KPIs) and metrics aligned with your business goals. Our team will provide reporting and analysis, allowing you to track the progress and accurately measure the ROI of our marketing efforts.
Our goal is to empower your in-house teams with the knowledge and skills to sustain and build upon the marketing strategies we implement. Throughout our engagement, we’ll provide detailed training and knowledge transfer, ensuring a smooth transition and continuity of your marketing efforts when our Fractional CMO contract ends.
Testimonials
Thank you for visiting us here online, and thank you for your interest in the possibility of working together. Please fill out this form as completely as possible so we can have a solid understanding of your project. We genuinely look forward to helping you shine online as a brand and surpassing your competition!
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Yes, I am personally guaranteeing your satisfaction!
If within 14 days of final submitted deliverables, you are not impressed or delighted and do not feel you received a return on investment, you can send us your reasons why in written form and we will re-work until we get it right or reimburse you 100% of your service fees.
This ensures you have zero to lose and brand growth to gain.
Why would I offer such an audacious guarantee? Because I know that if you get us the details we need, our collaboration in working together will result in multiple avenues for your brand to succeed online.
