Facebook Timeline: Publishing Your Brand Page

Blog Article

Facebook Timeline: Publishing Your Brand Page

Posted 7th of March 2012 by Keri Jaehnig

A first look at what the new Facebook Timeline is going to do for Brands. Join me in this overview to see how they will look and work for your business. I’ll take it step by step so that you’ll be ready to go when Facebook takes it live in March!

Facebook Moved The Cheese…Again!

We knew it was coming…

Sure we heard rumors…

But most did not think it would be released so quick!

Facebook Timeline – Your Brand’s “Mission Control”

On February 29, 2012 Facebook held the fMC Conference and Livestreamed it for everyone to watch.

It was there, they confirmed the release of Timeline for business brands, and gave insight to new and upcoming features:

New page design.
Reach Generator.
Facebook Premium.
Offers.
Mobile compatible.

They explained Facebook Timeline for brand pages as the “mission control” for everything on Facebook. They designed it as a mechanism to express your identity as a business brand and to tell stories that reflect your brand.

Even more important – The Timeline is designed to inspire others to do the talking for your brand. So, brands that have not had good stories to tell in the past are going to have to get their act together!

But the tools are nice. You can now:

Pin posts.
Highlight posts.
Journal your brand history.
Put links and images in places you could not before!

Facebook Timeline: Publishing Your Brand Page

Facebook offered Facebook Page admins the opportunity to preview their new Timeline, and refer to their old design. Many have considered this a daunting and puzzling process. Some even nervous about publishing their brand’s Timeline.

So, why not actually show you how easy it can be to publish the Timeline?

Outlined in the video below are highlights of the new Facebook Timeline for Business Pages:

An additional tip:

The size of logo image (profile thumbnail) is 180 x 180 (not 150 x 150 as mentioned in the video).

I’m actually quite excited about the opportunities that Timeline offers my business brand.

What questions do you have?

What still makes you nervous about Timeline?

Please tell me in the comments box below… 🙂

Here’s a live, interactive view of Idea Girl Media’s Timeline

Tag(s): Facebook Offers, Facebook Pages, Facebook Premium, Facebook Timeline, fMC, Reach Generator

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About the Author Keri Jaehnig

I am the Founder and CEO of Idea Girl Media, an international Social Media Marketing Agency that works with business brands & public figures. We design customized marketing campaigns, online asset strategies and do social media speaking & training. In 2021 I was named a Top 100 Marketing & Advertising Leader - a global honor. My work earned back-to-back top social media marketing campaign awards for state tourism and I am humbled to be a Small Business Influencer. I've also received commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. You may have seen my professional insight featured at Social Media Today, Forbes, Business Insider and other top marketing blogs. Non-fat lattes, travel & quick wit make me smile, and I am always enthused to meet new people! Want to know how I got the nickname, Idea Girl?

22 Replies

Pingback: Facebook Timeline: Publishing Your Brand Page
By Sandra McLeod Humphrey on 8th March, 2012

1:10 PM If we don’t click the “Publish” button, will our new Timeline page just go into effect on its own?

Reply to Sandra
- By Keri Jaehnig on 8th March, 2012
  
  3:38 PM Sandra,
  
  If you do not click the publish button now, you will be able to preview your old design and still view your Timeline version – Until March 30, 2012.
  
  On March 30th, it will automatically convert to Timeline.
  
  Is that a good thing? Not sure. Page Admins should be planning for cover images, logos, seasonal presentations, etc. No need to rush, though, unless you are a social media professional.
  
  Hope that helps. 🙂
  
  Thank you for your comment,
  
  ~Keri
  
  Reply to Keri
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By Cley on 13th March, 2012

7:08 PM I’ve already tried timeline for my profile and it’s really nice! 🙂 It’s really like you’re telling your stories on online community..

Reply to Cley
- By Keri Jaehnig on 14th March, 2012
  
  3:25 AM Cley,
  
  Glad you are having fun with Facebook’s Timeline! I would think that anyone that experimented with it on their personal profile for a time would find it easier to transition on the Facebook pages for business brands.
  
  Telling stories is the entire point. A nice feature for relating with fans.
  
  Thank you for reading and for sharing your thoughts,
  
  ~Keri
  
  Reply to Keri
- By Hanna Bell on 18th May, 2012
  
  8:03 AM At first I really don’t like the idea of Timeline but later on I’ve realized that it’s the best. I’m always updated with my friends activities. Nice job!
  
  Reply to Hanna
  - By Keri Jaehnig on 22nd May, 2012
    
    1:52 PM Hanna,
    
    Thanks for your kind words.
    
    Many did not prefer the Timeline format at first. I like it for personal use, but feel for brands, it’s confusing.
    
    ~Keri
    
    Reply to Keri
By Lenon35 on 13th March, 2012

9:49 PM Hi Sandra,
I am pretty amazed with this beautiful changes at Facebook page which is “time line”… Can we expect something more from it?

Reply to Lenon35
- By Keri Jaehnig on 14th March, 2012
  
  3:15 AM Hello Christy,
  
  The changes with Timeline are pretty groovy. Can we expect something more from it?
  
  I say, definitely yes. New features have been released daily.
  
  Thanks for your comment,
  
  ~Keri
  
  Reply to Keri
By Tommy Hargrove on 14th March, 2012

12:10 PM Please provide step -by-step instruction how to publish my created page on Facebook.My page is finished – but I’m having trouble getting back to the work page to push the publish button.

Reply to Tommy
- By Keri Jaehnig on 15th March, 2012
  
  8:22 AM Tommy,
  
  The video does include actually publishing the page.
  
  It could be that Facebook was working on updates when you were hoping to publish, and it did not show you the typical screens. Or you might be trying to publish from a place other than the “home” place of where your page exists in Facebook. There are also other possibilities here.
  
  I would recommend logging out of Facebook, starting from a fresh window, and then beginning at your personal profile. Once there, head immediately to your page, and you should see the screen that prompts you to publish.
  
  I’ll be in touch with you to be sure you’ve been able to publish successfully.
  
  Can’t wait to see your published page, Tommy!
  
  ~Keri
  
  Reply to Keri
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- By Keri Jaehnig on 10th April, 2012
  
  3:00 PM Alexarie,
  
  I can imagine that Facebook Timeline is trending, with the news of Facebook’s purchase of Instagram.
  
  You are correct. Many people are not happy. Lets be honest – They took this thing that people finally had a handle on, and made a confusing soup for them to decipher. The layout isn’t even user-friendly, and it’s hard to follow as an owner/admin, if I might be honest.
  
  There are some advantages, as you say. I’d expect there to be some tweaks and then we’ll all feel a bit more happy. 🙂
  
  Thanks for your comment.
  
  ~Keri
  
  Reply to Keri
By Ava Hughes on 28th April, 2012

2:23 AM Sad to hear about that most of the people do not like timeline, my friends do not like it because they find it complicated but for people who do business on Facebook, this is best.

Reply to Ava
- By Keri Jaehnig on 28th April, 2012
  
  8:44 AM Ava,
  
  Many people are still grumbling about Timeline. But more and more are beginning to see the benefits and using it with more enthusiasm.
  
  Facebook Pages are still seeing some tweaks and adjustments, so it’s still “settling in” time. I believe in a few months, we’ll begin to see more and more report happy thoughts.
  
  Thanks for reading, and for your comment,
  
  ~Keri
  
  Reply to Keri
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By Lindy on 21st June, 2012

11:27 PM i do not have any option on my fb timeline creation page to even publish the page! Anywhere… where it tells me to go there is nothing and i have now emailed them twice and they said i would have a response very shortly… define very shortly… ugh can you guide me please if you know what to do?

Reply to Lindy
- By Keri Jaehnig on 22nd June, 2012
  
  9:15 AM Lindy,
  
  Thank you for sharing your question.
  
  Are you able to get me a Facebook Page name to look at? Are you working from an old Facebook page, or trying to create a new one?
  
  It may be that your page is already converted over to Timeline format. It could be that your personal profile did not convert automatically yet – And sometimes these two are confused.
  
  Facebook is not known for it’s customer service.
  
  I’ll look forward to hearing back from you,
  
  ~Keri
  
  Reply to Keri
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Blog Article

Facebook Moved The Cheese…Again!

Facebook Timeline – Your Brand’s “Mission Control”

Facebook Timeline: Publishing Your Brand Page

About the Author Keri Jaehnig

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