Whether you go with a pop-up trade show booth or an innovative convention display will make all the difference. Here are 3 ideas for your next niche event...
Convention Display Services You Must Know About
We all know that the art of showmanship is to keep pushing the boundaries. Even better to have fun with it. Of course, this might sound pretty over the top if you’re simply presenting something mundane that your company has made, such as a new line of drainage pipes.
But is it really?
After all, there’s someone out there who finds drainage pipes exciting. If you manage to present in the right way, you might develop more people of this ilk. This may seem a somewhat silly or strange example, but it goes to show that if you want people to think in a certain manner about your product, YOU need to be the driver of that notion.
Trade shows are the perfect place to introduce people to new ideas. Providing potential customers a pathway to your products or services at your exhibit can help your business shine, and give you the opportunity to network and potentially engage new clients.
However, portable trade show displays are a dime a dozen at these fairs. Don’t be like this. Push the envelope; set new standards. Have a little fun with your convention display booth this year. Wow your audience!
How? In the following three fantastic ways:
Custom Booths
Why not look into custom trade show booths? Often they can bring with them amazing creative presentation or some true hilarity to engage passers-by at the event.
A great place to start is considering what type of product you are offering. What words might be associated with it? Intelligent? Useful? Amazing? Sexy? Perhaps pertaining to a period or culture? If you consider that, you can begin.
It might be that the convention isn’t exactly a trade show, but your business platform being there makes yours available to be celebrated. For example, selling a new line of chairs at a gaming convention might be worthwhile. In that situation you might try to make your demonstrative platform the most comfortable seating area in the entire building.
Small ideas like this can add up well over time, giving you and your business the place to excel in your niche, from top to bottom.
Pyrotechnics
Pyrotechnics can be a very fun thing to implement when unveiling your new product. Initially, it sounds silly, over the top, and even ... dangerous. But with:
- The right team
- The permission of the convention center
- A tightly choreographed segment
You can pull it off. We know you want to, and people will surely remember it!
Scripts & Performance
Have you considered creatively flexing your theatrical muscle at an event?
Instead of a boring business speech, you might arrange a performance of theatre or music, or perhaps custom write a jingle for someone to perform. You might even decide to be part of this yourself.
Conventions are often stiff and boring. Take a creative risk. Have fun. Celebrate your business. You never know who just might share your enthusiasm and care that you went the extra mile.
Final Fun
With these simple tips, having a little fun with your convention display this year is sure to be worthwhile, and excite your audience from beginning to end.
10 Replies
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Thank you so much your article is very helpful! I would love to use your ideas on my upcoming business.
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Angel, Glad this article about convention displays is helpful for you. Please feel free to use the tips here – Best wishes with your endeavors! Thank you for sharing your thoughts, ~Keri
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The tips are great and it is giving me so many ideas. I would love to meet you in person. Great job!
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Hi there, Glad you liked this article about convention displays, and it inspired ideas for you. Thank you for your kind words, ~Keri
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Thank you very much for your insights on exhibition displays. I run an exhibition agency and love to read about it. Learned few things from your article.
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Michael, Glad you like this article and found it helpful. Congratulations on your agency – I hope all goes well now that things are getting back to normal after the pandemic. Always happy to be helpful. On Convention Displays and Business Events, Exhibitions and other topics for business owners! 🙂 Thank you for sharing your thoughts, ~Keri
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This blog is in credibly helpful. SO MUCH quality tips, I’d love to schedule a call to chat and hope to meet and thank you in-person for making this article great
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Katelyn, Glad you find our articles helpful. We aim to offer value and tips people can realistically use in their business. If you’d genuinely like to schedule a call, please click the contact tab on this website and please send me a message on how you see the call going along with your time zone so I can allot the appropriate time to discuss. Thank you for sharing your thoughts! 🙂 ~Keri
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Big advantage of using custom printed table covers for your tradeshow is that it makes your exhibit space attractive and inviting to customers. An attractive or inviting exhibit space can be the determining factor that pulls a potential customer to your booth or stand.
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Jack, Table covers can be useful for some tradeshow booths. Yes, done well, they can make the exhibit space attractive. Will this factor pull people to a booth? Potentially. I’d think the key would be fitting in with the brand and brand message in a way that appeals to most. Thank you for your comment, ~Keri
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