Social ads can be expensive if you do not know how to target and use the most optimal copy.
Social ads can be expensive if you do not know how to target and use the most optimal copy. Discover best social media advertising practices through quick examples of what not to do...
A Quick Guide For Best Social Ads - What Not To Do
Social media are effective platforms for bringing your content to the masses and appealing to your target audiences. Whether you are looking to grow your followers or simply direct those you have to a particular link, social ads are the best way to ensure your message gets to the right potential customers.
Many businesses experimenting with social media ads for the first time fall into the same traps and make similar mistakes. If you want to optimize your social media advertising effectiveness, consider what NOT to do.
Let's take a closer look at three easy social ads mistakes you must avoid.
Failure To Check Your Social Ads Copy
The first rule of any social post or ad is to check the content first for:
- Spelling
- Grammar
- Punctuation
You will look silly and reduce clicks by ignoring this essential step. It could even damage your brand reputation. Also steer away from:
- Including the wrong link or a naked link
- Adding the wrong image
- Using a poor quality picture
From the viewers' perspective, these are all indicators that, at best, something is wrong, and, at worst, this is really a scam.
Users can report a counterfeit on facebook, which could have a significant negative impact on your business. You don't want that! A simple spell-check and a preview of what your post will look like before publishing are smart and easy. Always check the preview!
Straying From Your Brand Voice
Social media is a great place to be creative with your brand identity and experiment with your approach. There are lots of innovative and creative ways to attract attention and you should definitely see what works for your brand.
However, you don't want to experiment so much that your content no longer reflects your brand voice and your brand identity has become unrecognizable. No matter what you are doing in your business, it should always be absolutely obvious to the reader or viewer who they are from.
Consistency is important because it tells people what to expect. While this shouldn’t mean putting your creativity in a drawer, it does mean that you need to have a strategy for your brand voice and brand identity and follow it faithfully.
Making It All About You ... Not Your Audience
It’s so easy to forget about your audience on social media even though the whole point of the platform is to connect with them. It may be that when you post, you’re probably thinking about what you want to say and not what they want to read. Yes, there is a difference.
Great copy for social media always aims to start a conversation and lure a target audience. You need to think about what your brand community wants to see and how that links to your brand and marketing campaign ambitions.
Social Ads Tip: Try split testing a few social ads concepts - you’ll soon see a pattern emerge.
Final Thoughts
Social media provides wonderful platforms for businesses to spread the word about their brands. But, it is also very easy to get swept up in the hype and forget why you’re there.
All social media posts and social ads need to be purposeful. Otherwise, it’s just spam.
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