Looking for a new career? Or, want to add another source of revenue to your B2B business? Here are 4 ways to discover new revenue with business analytics…

Discover A New Stream Of Revenue In Business Analytics

In modern times, there are few roles more important in a company than a business analyst. A business analyst will facilitate a solution for any current or future problem that the company has by working with stakeholders to define the needs and goals for the company.

It is certainly a solid career path to choose as the median salary is $82,323 for a Senior Business Analyst with an expected growth rate of 20% for analyst jobs. It is clearly an important role, and one which can be both rewarding and lucrative.

Considering the importance of business analytics in decision-making, even marketing agencies and business consultancies that serve in a B2B role should consider enhancing knowledge of business analytics.

So, what is the best advice for entering and succeeding in the business analytics field?  Let’s explore together…

Develop Skills

It is a diverse role. There are many skills required if you want to be a successful business analyst. Fortunately, most of these can be learned or developed to assure they are presented strongly when embarking on a new career or role in an organization.

In employees and contractors, decision-makers will look for:

  • Analytical skills
  • Problem-solving skills
  • Written and verbal skills
  • Critical thinking and evaluation skills
  • Interpersonal skills
  • Organizational and technical skills

Does that sound like you?  🙂

Obtain A Qualification

Most roles will require a degree in business administration with majors in computer science, accounting, information technology and management information systems all being good options.

Once qualified, you can stand out from the crowd and develop your skill set with an online Masters Business Analytics degree which will help you to advance in the field. 

Gain Experience

It is possible to transfer to a role from a related field within a company without a qualification, but it is much easier to find employment or a contract in this field with good qualifications.

If you are looking to enter the field for the first time, internships can be excellent learning opportunities and help you to get your foot in the door or look for entry-level positions. Once you have a foot in the door, most businesses will offer extra courses and training so that you can advance. 

However, if that is not the case, be sure to look at ways to improve your skill set and gain more qualifications. That point is true regardless of your role – Always be learning!


As with any other line of work, one of the best ways to succeed is to continuously network and get involved with the industry. Attend as many events related to business analytics as possible and always introduce yourself to people and give them a business card.

If it is a career path you desire, once you have gained enough professional experience, you should look to climb the ladder. It is helpful if you have developed a large network and shown that you are passionate about your work. They say it’s who you know not necessarily what you know, so a strong network could be what leads to a lucrative director or executive-level position.

The Joys Of Business Analytics

Business Analyst is an important role, one growing in importance. It is a fantastic line of work with good earnings potential and solid career progression.

Due to the types of business analytics, it is also a rewarding job where no two days are the same, and you will face numerous rewards and challenges. Be aware: Growing popularity can make it difficult to enter the field and succeed.

The above should help anyone to enter and find great success in the field of business analytics.