If your goal is executing successful marketing campaign strategies, here are 5 ways to create marketing campaigns customers will remember so you can increase brand awareness and grow your business...
Curious how to create a marketing campaign plan? These five tips will help you create marketing campaigns that win more customers.
Every brand will want to create an unforgettable marketing campaign. Yet, this can sometimes feel easier said than done. With so much competition within your industry, you might be struggling to stand apart from your online rivals.
This article simplifies 5 ways to create marketing campaigns customers will remember.
Focus on Fewer Channels
Many businesses make the big mistake of spreading themselves too thin when marketing their brand.
Rather than attempting to reach every customer on multiple marketing channels, refine your marketing campaigns by focusing on fewer networks. This will allow you to concentrate on reaching audiences on the best platforms. What’s more, you can increase your ad budget across the channels to capitalize on its social power.
If you are too segmented, you could negatively damage a strong marketing campaign.
Create Marketing Campaigns With Quality Video Marketing
Video marketing campaigns are on the rise, and for good reason. According to recent statistics, video marketing has increased dwell time on a website by 80%, while a reported 81% of people were convinced to buy a product or service after watching a brand’s video.
Companies who want to develop creative, engaging and memorable marketing campaigns should, therefore, start producing quality video campaigns to increase customer engagement. Consider creating your brand’s first video with the help of Working Beautifully.
Form Partnerships
How would you like to develop a creative ad campaign for a fraction of the cost while improving your reach? All you need to do is form partnerships with other brands.
Co-op advertising will allow both companies to generate a joint marketing campaign for print, broadcast or digital media. The partnership could help your brand in a few key ways:
- Remain top of mind with your customers
- Benefit from each other’s positive reputation within the industry
- Increase your visibility and reach with regular promotions on multiple channels
Additionally, you could incorporate other brands into your marketing campaigns at no cost on the proviso they spread the good word about your services via their own marketing platforms.
Test, Measure And Alter Campaigns
Many marketers are often deflated when a seemingly strong marketing campaign drops likes a lead balloon. However, don’t be disheartened if a strategy fails to engage your audience. Simply test, monitor and alter campaigns when necessary, so you can improve your reach.
A few small adjustments could be all it takes to effectively promote your marketing campaign. At the very least, understanding key metrics can help your brand learn from its mistakes to develop a stronger strategy in the future.
Produce Evergreen Content
Time-sensitive marketing campaigns will come with a shelf-life, which means you will only be able to directly communicate with your audience for a short period of time. Prolong your shelf-life by producing evergreen content to ensure people will enjoy your marketing campaigns two or three years down the line, so your business can increase its organic growth.
Successful marketing campaign strategies look for quick wins but also ensure your company's long-term success.
14 Replies
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Do you think email marketing still works? Mostly people ignore any marketing related emails nowadays. Just curious about it.
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Hitesh, Thank you for visiting the blog and for sharing your thoughts. Yes, email marketing still works! There is one thing people still do: Check their email. If you are not having success with email marketing, it is probably due to lacking email subject titles OR readers are not finding the value they desire from the sender. They key is also nurturing relationships, which also helps with open rates. Hope that helps, ~Keri
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This is so helpful for those who are new in the marketing field. Thank you for sharing such a good ideas about how can we start to plan. Now I can also think about freelancing and earn a good amount.
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Susmita, Glad you found this article helpful. We are happy to share resourceful insights, and update the blog frequently with articles on similar topics. Happy you are on your way to freelancing with confidence! Thank you for visiting and sharing your thoughts, ~Keri
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Thanks for explaining that it would be smart to test and possibly alter the campaign. It is good to know that you should make changes as need. That does seem like a good thing to be aware of when planning a campaign.
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Penelope, Marketing campaigns can be tricky, but they can also be customized and altered. Glad you found this article helpful. Thanks for your comment, ~Keri
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Oh thank you for uplaoding this. Not only fun to read but really good quality content.
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Sujith, Our pleasure to make this article available. Glad you liked it. Thanks for stopping by our blog and reading it. I appreciate your comment. ~Keri
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that’s a great information learning to do freelancing job, you don’t have to do others job you create your own. to learn how to earn for yourself creating your own job you must learn about internet marketing.
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Yala, Thank you for your kind words. You make some very good points. At this point, it appears everyone in the workforce will need to have some Internet Marketing knowledge. ~Keri
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Amazing post. I love how you have made it so easy to follow each step. Sometimes I get boggle-eyed with all the split test campaigns that I am running, but I agree with you about separate campaigns for each ad by placement. It makes it so much easier to distinguish what’s working. Also, audience insights is like a little gold mine of information and helps to focus you on the demographics, interests and likes of people. Mixed with lookalike audiences these can have great results. I also use it to analyze audiences who like other brand pages. GREAT post! Jenny 🙂
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Mark-Jenny, Thank you for your kind words. Looks like you are having some success with your marketing campaigns, and using analytics to your advantage – Terrific! Thanks also for sharing your thoughts, ~Keri
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I totally agree with the warning about spreading yourself too thinly across the multiple platforms. Far better to find out where your target customers hang out most online and concentrate on dominating those platforms. Thanks for the list!
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Nigel, Thank you for sharing your thoughts. It is indeed definitely better to focus attention on social platforms where you know your target market hangs out – Better to have a few strong presences than many profiles that are not so impressive. Hope you found this article helpful, ~Keri
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