Google and other search engines process millions of searches every day. Here are five new SEO challenges to know in 2018 and beyond so your website can rank well in search results...
Guest post by Donna Moores
What new SEO challenges should we expect in 2018?
The SEO challenges 2017 brought are history as we head into a new year...
Did you know Google now processes 40,000 searches every second of every day? That means that since you started reading this paragraph, 320,000 searches have been conducted on Google alone (and that does not to include Yahoo! or Bing).
What does this mean for Digital Marketers, business owners and SEO experts in 2018?
Well, it means this is no time to rest on your laurels.
Search engine optimization has never been more important. In turn, new challenges are emerging as search engines become more sophisticated, and the way we use them changes.
Here, we look at five new SEO challenges for 2018 and how to address them.
Video Content Is King
One trend we’ve seen through 2017 that is set to continue through 2018 and beyond is the domination of video content. For Millennials and Gen Z in particular, it’s their preferred way to consume content. YouTube is a search engine in its own right, with 30 million daily users.
The beauty of video is that it can be used for:
- ‘How to’ instruction
- Education on multitudes of subjects related to your brand
- Branded content related to music and comedy
- TED talks
- Sports analysis
And much more.
Brands who care about SEO should be seriously thinking about the best way to engage their audiences through video.
SEO Challenges Pro Tip: Brian Gareth at WebCEO believes that companies who start investing in video content now will see an enormous pay off in the years to come as this trend continues “… make your video debut now and start 2018 off with a bang. When the 2020s hit, you’ll be riding that gigantic tide of traffic.”
Siri And Alexa Are Taking Over
An emerging trend likely to grow as a challenge in 2018 is voice search. Google CEO Sundar Pichai has said publicly that 20% of mobile searches are currently coming from voice search, and since more than half of teens regularly use the function, this number is very likely to increase.
However, the voice search is still in its infancy and there’s a lot of fine-tuning to go before it’s as accurate as typed searches. Bearing that in mind, SEO experts who optimize for voice search now will have the advantage of being early adopters.
SEO Challenges Pro Tip: Purna Virji at Search Engine Land recommends adapting longtail keywords for more natural, conversational phrases than the keywords used for typed searches. Keep in mind that those who are conducting voice searches probably belong at the top of the marketing funnel.
Increasingly High Standards In User Experience (UX)
In the past, search engines focused primarily on the quality of content on a given page. Currently, however, Google is paying more attention than ever to UX. That means your site needs to:
- Load quickly (three seconds or less)
- Be clearly laid out
- Navigation should be intuitive
SEO Challenges Pro Tip: Here at Idea Girl Media this rule of thumb is followed: Heavy graphics work and images can slow down a website… resize your images and graphics to help your website to load faster.
Underestimate Your Audience’s Attention Span At Your Peril
If you think shorter articles are the way to go due to shorter attention spans, you’re dead wrong. The data is in, and it consistently shows that the longer an article is, the more time that people spend on it. Google rewards that by placing detailed content on page 1.
The thing is, while there is an almost infinite amount of content online on any given subject, people reward detail. If you can give your audience everything they need on one page without making them go back to Google for more info, you’re winning. Aim for 2,000 words+ if you truly want to rank for that topic.
SEO Challenges Pro Tip: Brian Dean, SEO expert and founder of Backlinko says: “Remember: Google’s #1 job is to show their user the BEST result. And in most cases, the “best” result isn’t a piece of keyword-stuffed content. Instead, the best pages cover an entire topic in-depth.”
The Basics Still Matter
Don’t get carried away with new trends unless you’re 100% sure you’re nailing the basics.
Carry out keyword research before every post using one of the multitudes free tools available, and make sure to use your specific keyword in the title, metadata and the alt text for any images used. Also sprinkle in some more natural longtail keywords throughout your post.
While Google has not publicly indicated this, some experts are saying outbound links to trusted sites have dropped in significance as a ranking factor. Still, it's important to back up your article’s claims with links to relevant sources.
SEO Challenges Pro Tip: Chris Makara from Bulkly reinforced this message, saying: “No matter what anyone says links will still be at the core of a solid SEO strategy. Of course not just links from anyone. But real, related, and legitimate links.”
SEO Challenges - The Hard And Fast
One of the challenges of search engine optimization is that SEO is an ever-evolving field. As the competition becomes more fierce for top spots in Google and other search engines, it’s crucial to monitor changes in how rankings work.
It can be a daunting task to follow Google’s updates on how it ranks websites, measuring and evaluating how pages on your site work. However, by giving effort to following this news and SEO expert advice, you will establish and maintain your place at the top of your niche and be rewarded with significant boosts in organic traffic.
Author Bio:
Donna Moores is a savvy content marketer and a Head of Content at HandMadeWritings. She has gained an outstanding marketing experience within the biggest industries and businesses, which she pleasantly shares with the readers. Reach out to Donna on Twitter or LinkedIn.
111 Replies
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Great article! You’ve clearly highlighted key SEO challenges for 2018, like video content and voice search, while emphasizing the importance of basic SEO practices. Very helpful!
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Great Post, Thanks a lot for sharing awesome post with us. Content marketing is a great way to get your message out there and build relationships with your audience. It is important to create content that is relevant to your audience and that speaks to their needs and interests. Additionally, make sure to measure the success of your content so that you can optimize it and make sure that it is providing value to your audience. Thanks again for your hard wok.
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This article is really very interesting and effective. Hoping to get more such helpful articles. This blog will really help all beginner-level digital marketers. But I suggest that, from the very beginning, you understand what you want to do or what your clients need in digital marketing for their business. And then explain to them what strategies you are going to implement for your business. I agree that video is king in 2022. This information is great for those looking to get started or who want to optimize their video strategy. I believe that videos are the main factor in building trust, credibility, and relationships. Really good blog. Great share and thanks again for the mention here. Keep it works. Thanks and Regards!
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Very useful and Informative Post. looking forward to more.
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Wonderful Post, Thanks for such relevant information. This blog will really help all the beginner level digital marketers. But I suggest that, from the very beginning, you understand what you want to do or what your clients need in digital marketing for their business. And then explain to them what strategies you are going to implement for your business. I agree that video is king in 2021. This information is great for those looking to get started or who want to optimise their video strategy. I believe that videos are the main factor in building trust, credibility and relationships. Really good blog. Great share and thanks again for the mention here, Thanks and Regards! Priya Singh.
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Thanks for such a useful information. This blog will really help every digital marketer at beginner level. really Article was great!
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I don’t understand why some of the websites creating high word posts without any valued content still they are ranking..
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Nice and helpful information provided by you. Thank
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Great Content. Really Informative and Helpful. Thanks for sharing it with us. Appreciate it.
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Really ma’am your post is very informative and helpful for everyone. I have learned many things from this post. Thank you so much ma’am for this post.
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Thanks for this guide to SEO. As someone who spends their waking hours convincing would-be clients to devote resources (time and money) to producing video content for their brand and their products and services, do you think video, optimized for search, should also be an integral part of any SEO campaign.
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Is it same problems for 2020? Is there any updated post about it for latest challenges?
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Vow nice info. keep sharing more
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Very nice post!
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it’s a very useful article learn some new things but I would like to see your new updated knowledge about SEO. how we work on in 2020 the same as we work or add something new.
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First I want to thank you for posting such amazing article which is really very helpful and i read your complete blog i found something new here so thank you again and keep posting and update with new things.
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Thanks for the informational article. I agree, voice is the future of search.
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Thanks you sharing information.
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Great to share this information thanks. I am really happy to say it’s an interesting post to read. I learn new information from your blog.
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Very informative post and thanks for sharing with us…
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Thank you, Keri! Are there any new trends for 2019?
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Really Awesome Tips Very Useful to My content-marketing Thanks For Sharing
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Very Nice Stuff i get More Knowledge Here Thanks
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I think a lot of these challenges are still the same for 2019, although I’d probably switch one of them out for “voice search” 🙂
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This is definitely helpful tips. This year, another set of challenges are here in the SEO world. But knowing the right tools and strategies will keep you in the game. Thank you for sharing this!
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The Article was great! well covered all the vital points. Thank you so much for sharing this wonderful article. Keep Going.
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You cannot stay your rank without unique great informative content. Otherwise, google kicked you. So keep updated your content. I agree with Bharat M.
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Video content become King in very short time and video is becoming more and more popular.
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The fact that video content is king, or at the very least is quickly becoming king, is really quite sad. Pretty much anyone can write a blog post, but takes either a lot of talent and skill, or a lot of money to be able to make a video that anyone will actually watch. It seems the barrier to entry to starting and running a successful website is getting higher and higher as time goes on.
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Very nice your post boss.
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Hi Donna, I did try the video sharing and it worked for me. Creating videos may be a mundane task but still the results were out of this world. My website got so many hits. I am going to try for long tail keywords so that I can target voice commands now. Fingers crossed for that. Keep sharing such posts. Cheers!!!
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NICE POST.tHANK U
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This is an amazing post it looks so updated and genuine it does really influence me towards genius writing i would love to read your upcoming post i am pretty sure it would be more surprising.
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Good article! I am trying to starting a blog site for sharing information . But I don’t have a knowledge about SEO techniques . I want to make a blogger? Please give me your advice for do this, thanks
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Hi Keri! Good article! I am always thinking about starting a blog site with an online magazine style look and monetise it as well. But I don’t have a knowledge about SEO techniques . Should I go for this interest or even if I start it somehow, may I face lots of problems later? Waiting for your advice and thanks in advance!
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Great Points you have covered in this post. I completely agree with the points like voice search is currently ruling the new generation in a very effective manner. Seo experts should take care of the every google updates so that they could update themselves for good Seo Ranking. Good Post Keri.. Keep It up .Thanks.
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It’s really true that nowadays SEO is very much difficult to get the result because it’s always changing. So this is the reason every day need to focus on new things and the challenging factors I got from here these all are perfect for 2018 for sure. Thanks a lot for sharing a great article.
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Thanks for such a relevant information. This blog will really help every digital marketer at beginner level. But what I suggest is that at the very first beginning understand what do you want to do or what your client needs in digital marketing for their business. And then explain to them what strategies you are going to apply for their business. Really great blog. I agree that video is King in 2018. This information is great for those wanting to get started or wanting to optimize their video strategy.I think Videos are the main factor to build trust, credibility, and relationships.
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Business’s now also acquires websites and other promotional marketing services in the internet that will generate high sales and inquiries in business.
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In response to Chad…while I agree that video content is very popular these days, I’d say it’s best to combine great written content AND viewable content for the best results. You’re right about voice search being the next important SEO trend – we’re working on it right now on our team! Best of luck!
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Correct. Video content is the king these days. Not just videos but creating useful content is what will help us ultimately. No doubt the next big thing is going to be voice search and keyword research is the foundation of your SEO. SEO keeps evolving and with the help of people like you we come to know about it and improve our skills. Thanks for sharing!
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SEO is a rigorous process and what makes it hard for SEO practitioners are the updates Google continually makes. Thanks for sharing this and reminding everybody how tight the competition in the first page of Google is. Will always look forward to your posts!
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