Everyone, you ask? Well, yes. Lets take a look at why... On October 18, 2011 the Pre-Holiday Facebook: Game Of Like began. It ran until October 28th - A partnership effort with More In Media.
[caption id="attachment_2421" align="alignright" width="300"]
Original graphic inspired by Milton Bradley's Game of LIFE[/caption]
A Few Likeable Numbers
- 224 people signed up for the Facebook Event.
- 25 people invited their friends to join the game.
- 16 people referred others that also played along!
- 24 people carved pumpkins.
- 23 people reached 250,215 tweeters with 151 tweets on Twitter.
- 11 blog posts by others were written about the Pre-Holiday Facebook: Game Of Like experience.
- 66 belong to the private Facebook Group focused on building upon what we learned.
Reported Facebook Likes ranged from 65 to 100+ per Facebook Page.
Is It All In A Like?
Well, no -- not really. Unless the element of engagement is present, the number of fans (evangelists) doesn't matter. So, while some might consider the reported number of Likes per page low...
Clicking "Like" is easy - Takes little effort or commitment. Which is why we set the game up as a series of steps to learn techniques that actually work to grow business via Facebook. We called those Like Achievements. And even provided tips for success and promotional materials to get more people involved.
You had to actually ENGAGE to win. Fans....and pathways to new opportunities. Those that engaged made new friends, grew their network, and connected their business to fresh possibilities and potential partnerships!
So how did the Likes & wins shake out?
Everyone Wins The Pre-Holiday Facebook: Game Of Like!
Many liked all Facebook Pages in the game. But our video challenge kept a few from completing ALL Like Achievements.
Our Grand Prize Winners
[caption id="attachment_2422" align="aligncenter" width="300"]
Karleen Harp's ResumeSmith On Facebook[/caption]
Dawn Collea of Carolina Quick Response
[caption id="attachment_2423" align="aligncenter" width="306"]
Dawn Collea's Carolina Quick Response on Facebook[/caption]
More details about both of our Grand Prize Winners
Game Of Like Hall Of Fame
Alicia Cowan - Social Media Tips
Badger Wellness - Holistic Health
Jen Roszelle, Mary Kay Independent Beauty Consultant
Maralana, Mary Kay Independent Beauty Consultant
ART MOSAICS of the Carolinas, LLC
Megan Hunt, Attorney At Law, LLC
Pretty interesting variety of people, non-profits, and businesses that aimed for top engagement, eh?
The above mentioned liked all pages AND participated in Like Achievements! Many were Early Achievers.
Game of Like Super-Likers
Zen and Zen International, LLC
Propel Marketing & Design, Inc.
IB & Co Accounting And Bookkeeping
FabulousPDX
It Works by Jeanae~Independent Distributor
Crown Office Suites, Inc. at Downtown
Beaticontrol http://www.beautipage.com/kbinter/
Get N' Healthy With Lori Forth
Ciotto's Specialties by Maria Peak
Melissa Miller Independent Mary Kay Beauty Consultant
Rodan and Fields Dermotologiests/Tammi Cramer
Barefoot Books Tere Scott Marketplace
Born To Swap: Clothing & Accessories Swap
Tracy Mawhinney Mary Kay Independent Beauty Consultant
Vickie-Independent Scentsy Consultant
Those mentioned above formed relationships with Pre-Holiday Facebook: Game Of Like co-hosts and liked other pages in the game.
Likeable Mentions
David's Backyard & Garden Outfitters
The Sound of Design
SuccessHowTo
Janet's Our Store
Jessica Dewell
Klaudia Jurewicz
Jessika's Scentsy of Bunker Hill
itsfun2buynsell
Scuba Sports Magazine
Luxury Concierge
Sherrie Koretke - The Niche Clarity Coach
The individuals and Facebook Pages listed above made some friends, and were generous cheerleaders for the Pre-Holiday Facebook: Game Of Like.
PAY DAY: Engagers Win Twice
While most people entered the game to increase their Facebook Likes, the exercise was really all about making connections that grow and strengthen small businesses and non-profits. I think that happened.
Everyone that gave it honest effort won at least once.
Think about it -- They...
- Met new and interesting people.
- Were introduced to new Facebook Pages and products/services.
- Connected with potential future business partners.
- Learned important Facebook Marketing techniques.
- Received 3 FREE Tools as a valuable resource.
- Were invited to a private Facebook Group where learning and networking continues.
We tried to make it as fun as playing board games with your family on Saturday night!
Game Of Like On Facebook Goes Forward
Those not already members of the Facebook Group should click on the link, and request membership. There, we'll ramp up for future Games Of Like and other fun social media learning experiences.
Those that have not received their 3 FREE TOOLS - Email [email protected] and you will be included in the next digital send.
Those reading hearing about the Game Of Like for the first time, should visit Idea Girl Media & More In Media on Facebook to connect and engage. Also look for our conversation on Twitter by searching the hashtag: #gameoflike.
Have you ever participated in anything similar? What was your experience?
What do you think of this type of collaboration to boost Facebook interaction?
Please tell me in the comment box below... :)
...Look for a "Magic Moments" post as follow-up soon...
14 Replies
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Thankyou for sharing glad you enjoyed that Facebook Marketing adventure!!
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Hi there, Always happy to share insights — especially gained from hands-on knowledge. Thank you for visiting my blog, and for sharing your thoughts, ~Keri
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We had a great time working on this Game of Like and we are excited to have such strong players and many achievers. We are looking forward to many more opportunities for collaboration in the future.
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James, The Pre-Holiday Facebook Game Of Like took place many moons ago. So happy to see you here! Glad you enjoyed that Facebook Marketing adventure!! Thank you for participating and sharing your thoughts, ~Keri
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great blog post and great job on highlighting ALL our winners. I like the Hall of Fame. thanks for sharing this amazing article .
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Alex, The Game Of Like was an online activity we collaborated on a handful of years ago when Facebook was just becoming popular among most age groups. We had a great time and helped several businesses shape their online presence. Thank you for sharing your thoughts, and taking interest in one of our initiatives! ~Keri
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Keri Jaehnig congratulations
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Hi there, Thank you for your kind words. ~Keri
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Pingback: 26 High-energy Professionals To Help Grow Your Business in 2012
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Hi Keri, great blog post and great job on highlighting ALL our winners. I like the Hall of Fame. Nice twist. It’s been great working with you on this Game of Like and I am thrilled we finished with such strong players and so many achievers. Looking forward to many more opportunities for collaboration. Fondly, Dorien.
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It was a great event Keri, congratulations on its success : )
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@KarlaCamposLopez:disqus , Thank you for your kind words, and for playing along! We were both part of the inspiring project, and I’m so glad we kept in touch!! My mind is still turning on our idea… 🙂 ~Keri
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