Everyone, you ask? Well, yes. Lets take a look at why… On October 18, 2011 the Pre-Holiday Facebook: Game Of Like began. It ran until October 28th – A partnership effort with More In Media.
A Few Likeable Numbers
- 224 people signed up for the Facebook Event.
- 25 people invited their friends to join the game.
- 16 people referred others that also played along!
- 24 people carved pumpkins.
- 23 people reached 250,215 tweeters with 151 tweets on Twitter.
- 11 blog posts by others were written about the Pre-Holiday Facebook: Game Of Like experience.
- 66 belong to the private Facebook Group focused on building upon what we learned.
Reported Facebook Likes ranged from 65 to 100+ per Facebook Page.
Is It All In A Like?
Well, no — not really. Unless the element of engagement is present, the number of fans (evangelists) doesn’t matter. So, while some might consider the reported number of Likes per page low…
Clicking “Like” is easy – Takes little effort or commitment. Which is why we set the game up as a series of steps to learn techniques that actually work to grow business via Facebook. We called those Like Achievements. And even provided tips for success and promotional materials to get more people involved.
You had to actually ENGAGE to win. Fans….and pathways to new opportunities. Those that engaged made new friends, grew their network, and connected their business to fresh possibilities and potential partnerships!
So how did the Likes & wins shake out?
Everyone Wins The Pre-Holiday Facebook: Game Of Like!
Many liked all Facebook Pages in the game. But our video challenge kept a few from completing ALL Like Achievements.
Our Grand Prize Winners
Karleen Harp of ResumeSmith
Dawn Collea of Carolina Quick Response
More details about both of our Grand Prize Winners
Game Of Like Hall Of Fame
My Social Calling
Alicia Cowan – Social Media Tips
Badger Wellness – Holistic Health
CVP Marketing Group
Jen Roszelle, Mary Kay Independent Beauty Consultant
JW Social Media
Wildheart Social Media
Color Metal Roofing, Inc.
Top Left Design
Becoming A Vegetarian
Maralana, Mary Kay Independent Beauty Consultant
ART MOSAICS of the Carolinas, LLC
Megan Hunt, Attorney At Law, LLC
Grand Strand Happening
Staci Dawn’s Light
The RPG Guy
Taxpectations (On Facebook)
Pretty interesting variety of people, non-profits, and businesses that aimed for top engagement, eh?
The above mentioned liked all pages AND participated in Like Achievements! Many were Early Achievers.
Game of Like Super-Likers
True Results Coaching
The Southern Fried Bride
Zen and Zen International, LLC
Path to Wellness
Propel Marketing & Design, Inc.
Deb Lund, author
Stella Black Fan Page
In Touch Promotions
RE/Max Platinum – Dori Gulick
The Errand Managers
Tee Off Fore A Cause
VA Simple Services
IB & Co Accounting And Bookkeeping
Grand Strand Fitness
Janine King of Pampered Chef
It Works by Jeanae~Independent Distributor
LIM Media Group Inc.
Crown Office Suites, Inc. at Downtown
Life Lessons With Kelly
Your Social Media Mogul
3 Little Bugs Boutique
The Napa Wine Girl
RAW! 4 Paws And More
Get N’ Healthy With Lori Forth
Social Media Design
Ciotto’s Specialties by Maria Peak
Lose That Tyre
Consider It Dunn
Melissa Miller Independent Mary Kay Beauty Consultant
The Friendship Dance of Women
My Tarot Readings
Natalie Baca Studio
Darling & Darling
How I See It Photography
Online Teacher Support, Inc.
Sarah at Propel Businessworks
Kiss My Glass
The Galloping Goose
Rodan and Fields Dermotologiests/Tammi Cramer
Barefoot Books Tere Scott Marketplace
Born To Swap: Clothing & Accessories Swap
All Things Real Estate
Tracy Mawhinney Mary Kay Independent Beauty Consultant
Valerie Clark, Writer
Vickie-Independent Scentsy Consultant
Havvn – Vicky Lyashenko
Project Help Learn
Those mentioned above formed relationships with Pre-Holiday Facebook: Game Of Like co-hosts and liked other pages in the game.
David’s Backyard & Garden Outfitters
The Sound of Design
Janet’s Our Store
Jessika’s Scentsy of Bunker Hill
Scuba Sports Magazine
Sherrie Koretke – The Niche Clarity Coach
The individuals and Facebook Pages listed above made some friends, and were generous cheerleaders for the Pre-Holiday Facebook: Game Of Like.
PAY DAY: Engagers Win Twice
While most people entered the game to increase their Facebook Likes, the exercise was really all about making connections that grow and strengthen small businesses and non-profits. I think that happened.
Everyone that gave it honest effort won at least once.
Think about it — They…
- Met new and interesting people.
- Were introduced to new Facebook Pages and products/services.
- Connected with potential future business partners.
- Learned important Facebook Marketing techniques.
- Received 3 FREE Tools as a valuable resource.
- Were invited to a private Facebook Group where learning and networking continues.
We tried to make it as fun as playing board games with your family on Saturday night!
Game Of Like On Facebook Goes Forward
Those not already members of the Facebook Group should click on the link, and request membership. There, we’ll ramp up for future Games Of Like and other fun social media learning experiences.
Those that have not received their 3 FREE TOOLS – Email firstname.lastname@example.org and you will be included in the next digital send.
Those reading hearing about the Game Of Like for the first time, should visit Idea Girl Media & More In Media on Facebook to connect and engage. Also look for our conversation on Twitter by searching the hashtag: #gameoflike.
Have you ever participated in anything similar? What was your experience?
What do you think of this type of collaboration to boost Facebook interaction?
Please tell me in the comment box below… 🙂
…Look for a “Magic Moments” post as follow-up soon…