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Caylor Solutions

Client's Problem
portsmouth social media strategy
social media calendar
Caylor Powerpoint

Caylor Solutions was working with a prominent boarding school in Rhode Island on a fundraising campaign to add a new, state-of-the-art science building to their campus. Caylor contacted Idea Girl Media to formulate the social media strategy for a year-long campaign that would engage students, parents, staff, alumni and campus stakeholders. Idea Girl Media’s work needed to align with the Caylor team’s entire project including website, branding, fundraising pages, and other project-related content.

Our solution

We made a content plan for an entire year that included recommendations for email marketing efforts, blog articles, live video, created video, and social media posts and stories for each of their social media channels: Facebook, Instagram, Twitter and YouTube.

The school’s enthusiastic staff and key stakeholders would be executing the strategy, so we included month-by-month activity plans that involved signature school events, student activities, in-class segments, alumni events, and ways to engage their community and physical grounds.

We shined the spotlight on the student body and teachers, their potential as leaders of our future, and how they would benefit from the new science building – an innovative structural asset.

How it performed

While there was an unavoidable delay in starting the fundraising campaign, the school got their science building! The staff was creative and their energies are reflected on their social media pages.

Testimonial

“Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.” ~Bart Caylor, President, Caylor Solutions, Inc.

Testimonials

Social Media
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media
I just spent this past year with Keri as my MENTOR.  The only reason I was overwhelmed at times was due to the vast amount of information Keri has at her fingertips.  As I look back I see that despite my resistance I learned a ton of stuff and have available resources as I need them.  I am known to ask a gazillion of questions and Keri shifted and answered what I need.  I so look forward to spending time again with Keri and others to move ahead another year.

Roslyn Tanner Evans

Jewelry Crafter & Entrepreneur

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is an experienced, disciplined professional, one whom I would be able to work with on any project, anywhere, and at any time.

Mary McFarland

Author and Grants Writer

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
…forward thinker.

Leanne Hoagland Smith

Business Writer at Post-Tribune

Social Media
I’ve been following Keri Jaehnig for years. I like her common sense approach to business social media. 

Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media
…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Just got off of a GREAT Skype call with Keri at Idea Girl Media talking about social media visibility and action plan. Came away with 2 pages of notes and always great ideas I can implement right away! Thanks Keri. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
I approached Keri about providing marketing strategies for a local publication, and she quickly developed several written, concise initiatives designed to help increase revenue and raise awareness within the community. Her input has been crucial to the health of the publication.

Scott Brooks

Satellite Operations Coachman Metro/SORTA

Social Media
Keri is a trusted and proven partner in this world of social media and marketing. Her ideas and insights have bottom-line results. Add to it her kindness and caring and you have a world-class small business coach! 

Mark Ballard

Business Owner And Designer

Social Media
Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media
Idea Girl Media has provided high-quality, affordable marketing services that have measurably enhanced my career as an author. I recommend this service to all.

Mary McFarland

Author

Social Media
I absolutely feel I am getting a significant return on my investment. 

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
Just brilliant stuff! Your content is incredibly helpful and inspiring … There is a perfect balance of fact and creativity in all of your posts and it just made me want to read on and get involved with your content.

Facebook Fan

Social Media
Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

VP of Sales & Marketing

3D Floor Plan and Home Design Software Platform

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

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