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Caylor Solutions

Client's Problem
portsmouth social media strategy
social media calendar
Caylor Powerpoint

Caylor Solutions was working with a prominent boarding school in Rhode Island on a fundraising campaign to add a new, state-of-the-art science building to their campus. Caylor contacted Idea Girl Media to formulate the social media strategy for a year-long campaign that would engage students, parents, staff, alumni and campus stakeholders. Idea Girl Media’s work needed to align with the Caylor team’s entire project including website, branding, fundraising pages, and other project-related content.

Our solution

We made a content plan for an entire year that included recommendations for email marketing efforts, blog articles, live video, created video, and social media posts and stories for each of their social media channels: Facebook, Instagram, Twitter and YouTube.

The school’s enthusiastic staff and key stakeholders would be executing the strategy, so we included month-by-month activity plans that involved signature school events, student activities, in-class segments, alumni events, and ways to engage their community and physical grounds.

We shined the spotlight on the student body and teachers, their potential as leaders of our future, and how they would benefit from the new science building – an innovative structural asset.

How it performed

While there was an unavoidable delay in starting the fundraising campaign, the school got their science building! The staff was creative and their energies are reflected on their social media pages.

Testimonial

“Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.” ~Bart Caylor, President, Caylor Solutions, Inc.

Testimonials

Social Media
Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K.

Author 

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services.

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
Keri is an action-oriented leader whose passion for excellence shines through in her work. Her wide-range experience with event planning make her a sought after resource for large community events.

Monica Wehr

Corporate Communications Professional

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Keri is ambitious, hard-working and dedicated. More importantly, she is passionate about investment in humanity and the betterment of society. I highly recommend her for whichever endeavors she decides to pursue.

Shannon Fee

Real Estate Entrepreneur

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
We’re proud to share your world-class #Marketing insights with our listeners around the globe!

B2BeeMatch

Social Media
Keri Jaehnig is diligent, detail-oriented, a self-starter, team player, and sensitive to clients’ needs.

Gordon Linzner

Author & Publisher

Social Media
Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media
Very well done.

President

Executive Search & Recruiting Firm

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media
I absolutely feel I am getting a significant return on my investment. 

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Executive Director, Clinton County in Southwest Ohio

Social Media
She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well. 

Dr. Elise Cohen Ho

Holistic Life Coach

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