Caylor Solutions
Caylor Solutions was working with a prominent boarding school in Rhode Island on a fundraising campaign to add a new, state-of-the-art science building to their campus. Caylor contacted Idea Girl Media to formulate the social media strategy for a year-long campaign that would engage students, parents, staff, alumni and campus stakeholders. Idea Girl Media’s work needed to align with the Caylor team’s entire project including website, branding, fundraising pages, and other project-related content.
Our solution
We made a content plan for an entire year that included recommendations for email marketing efforts, blog articles, live video, created video, and social media posts and stories for each of their social media channels: Facebook, Instagram, Twitter and YouTube.
The school’s enthusiastic staff and key stakeholders would be executing the strategy, so we included month-by-month activity plans that involved signature school events, student activities, in-class segments, alumni events, and ways to engage their community and physical grounds.
We shined the spotlight on the student body and teachers, their potential as leaders of our future, and how they would benefit from the new science building – an innovative structural asset.
How it performed
While there was an unavoidable delay in starting the fundraising campaign, the school got their science building! The staff was creative and their energies are reflected on their social media pages.
Testimonial
“Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.” ~Bart Caylor, President, Caylor Solutions, Inc.
Testimonials
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