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House Sitting World

Client Challenge
online audit for social media strategy
House Sitting World Marketing
sit wishlist
Twitter Banner

The folks at House Sitting World had carefully invested in their notifications technology and worked with a web developer to make their website mobile responsive. They were hoping to see a greater number of conversions from visitors to members, and they wanted to expand their business to eventually offer courses and events.

We found they needed work on consistent branding, updated brand messaging and website text, as well as refreshed and optimized social media profiles. Their online presence included a lot of good work, but it was segmented and needed to be aligned for clarity.

Our Solution

We performed a deep-dive social media audit and formulated a social media strategy. The clients were mobile entrepreneurs, so we also provided a social strategy checklist so they could access action steps in a convenient way. To provide a clear brand online, we created logo avatars and matching social media banners for their social profiles. From there we compiled a content bank of their own created content so they could easily syndicate it at desired intervals into the future.

From the evaluation conversation, we determined the client would benefit from some social media coaching. Working with the client, we helped them optimize their social profiles with keywords and phrases as well as icon imagery to suit their brand. We recommended posting and hashtag strategies to increase engagement. Also suggested activities and events that they could do to be more social online and encourage new memberships.

Further consulting included targeted brand messaging and text placement so they could work with their web developer on tweaks to the site to further clarify brand and work toward improving on-site membership conversions.

How It Performed

The client did see improvement in social media engagement. With that and connecting in their own personal circles, they were able to create a niche event for their global fans, attended personally in London, UK. Personal priorities have changed for the client, and they are open to purchase of their notification technology.

Testimonial

“Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.

Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.

Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.

I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.” ~Louise Read, House Sitting World

Testimonials

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
If you are considering bringing Keri on-board, consider it no further and just do it already! Keri is very professional yet fun and energetic. I think what differentiates her further from the myriad of service providers and consultants out there is that she has a thirst for knowledge that few I’ve known possess.

Yomar Lopez

The IT Guy Who Communications

Social Media
Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K.

Author 

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witnessed her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.”

Rob Pene

M.A, Ed, Director of Services at Mission Driven Thought Leaders

Social Media
Keri brings a unique set of skills and background to any environment she works in. 

Darlene Hicks

Leadership Professional & Business Development Officer

Social Media
I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
Best SM specialist! It is always a pleasure to learn from you! Thank you Keri!

Morega Anca

Account Manager at Publicis Romania

Social Media
I’ve been following Keri Jaehnig for years. I like her common sense approach to business social media. 

Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media
I ALWAYS learn SOMETHING from you, Keri!  I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media
I LOVE the Idea Girl Media page! Keri always stays on top of all new social media developments and provides superb content. Not only that, but Keri is super friendly and is always around to advise and encourage her fans. Keep up the excellent work Keri!

Vanessa Lewis

Marketing Specialist

Social Media
I approached Keri about providing marketing strategies for a local publication, and she quickly developed several written, concise initiatives designed to help increase revenue and raise awareness within the community. Her input has been crucial to the health of the publication.

Scott Brooks

Satellite Operations Coachman Metro/SORTA

Social Media
Very well done.

President

Executive Search & Recruiting Firm

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
My mind has been expanded and boundaries pushed due to her innovation and skill. Her talents lie heavily within social media and I feel there are many opportunities, ideas and developments she’ll expand upon during her tenure as a social media director. If you ever get the chance to learn from her, just know you’ll learn at a rapid pace with her at the helm.

Christian Hollingsworth

Owner/Editor Smart Boy Designs

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