Case Study | House Sitting World

Client Challenge

The folks at House Sitting World had carefully invested in their notifications technology and worked with a web developer to make their website mobile responsive. They were hoping to see a greater number of conversions from visitors to members, and they wanted to expand their business to eventually offer courses and events.

We found they needed work on consistent branding, updated brand messaging and website text, as well as refreshed and optimized social media profiles. Their online presence included a lot of good work, but it was segmented and needed to be aligned for clarity.

Our Solution

We performed a deep-dive social media audit and formulated a social media strategy. The clients were mobile entrepreneurs, so we also provided a social strategy checklist so they could access action steps in a convenient way. To provide a clear brand online, we created logo avatars and matching social media banners for their social profiles. From there we compiled a content bank of their own created content so they could easily syndicate it at desired intervals into the future.

From the evaluation conversation, we determined the client would benefit from some social media coaching. Working with the client, we helped them optimize their social profiles with keywords and phrases as well as icon imagery to suit their brand. We recommended posting and hashtag strategies to increase engagement. Also suggested activities and events that they could do to be more social online and encourage new memberships.

Further consulting included targeted brand messaging and text placement so they could work with their web developer on tweaks to the site to further clarify brand and work toward improving on-site membership conversions.

How It Performed

The client did see improvement in social media engagement. With that and connecting in their own personal circles, they were able to create a niche event for their global fans, attended personally in London, UK. Personal priorities have changed for the client, and they are open to purchase of their notification technology.

Testimonial

“Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.

Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.

Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.

I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.” ~Louise Read, House Sitting World

Social Media

Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media

I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media

Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media

Keri is a trusted and proven partner in this world of social media and marketing. Her ideas and insights have bottom-line results. Add to it her kindness and caring and you have a world-class small business coach!

Mark Ballard

Business Owner And Designer

Social Media

…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

Social Media

Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge.

Dawn Collea

Sales And Marketing Director at Thomas Gymnastics At The Beach

Social Media

I am convinced there is nothing she can’t do. Her versatility should be admired.

Pilot Recruiter

Private Jet Company

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

VP of Sales & Marketing

3D Floor Plan and Home Design Software Platform

Social Media

In today’s era of instant communication, Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media

Keri brings a unique set of skills and background to any environment she works in.

Darlene Hicks

Leadership Professional & Business Development Officer

Social Media

I’ve been following Keri online and have been blown away by her expertise, creative content, and overall leadership in this big ol’ digital world!

Jennifer Posner Lehner

The Front Row

Social Media

Idea Girl Media has provided high-quality, affordable marketing services that have measurably enhanced my career as an author. I recommend this service to all.

Mary McFarland

Author

Social Media

I LOVE the Idea Girl Media page! Keri always stays on top of all new social media developments and provides superb content. Not only that, but Keri is super friendly and is always around to advise and encourage her fans. Keep up the excellent work Keri!

Vanessa Lewis

Marketing Specialist

Social Media

Keri is an experienced, disciplined professional, one whom I would be able to work with on any project, anywhere, and at any time.

Mary McFarland

Author and Grants Writer

Social Media

Keri is one of my most trusted, most dependable influencers. She gives of herself way beyond the call of duty, because she genuinely cares about helping us small business owners develop and thrive!

Jeanine Vecchiarelli

Digital Media Advisor

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media

Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media

Very well done.

President

Executive Search & Recruiting Firm

Social Media

Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

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