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House Sitting World

Client Challenge
online audit for social media strategy
House Sitting World Marketing
sit wishlist
Twitter Banner

The folks at House Sitting World had carefully invested in their notifications technology and worked with a web developer to make their website mobile responsive. They were hoping to see a greater number of conversions from visitors to members, and they wanted to expand their business to eventually offer courses and events.

We found they needed work on consistent branding, updated brand messaging and website text, as well as refreshed and optimized social media profiles. Their online presence included a lot of good work, but it was segmented and needed to be aligned for clarity.

Our Solution

We performed a deep-dive social media audit and formulated a social media strategy. The clients were mobile entrepreneurs, so we also provided a social strategy checklist so they could access action steps in a convenient way. To provide a clear brand online, we created logo avatars and matching social media banners for their social profiles. From there we compiled a content bank of their own created content so they could easily syndicate it at desired intervals into the future.

From the evaluation conversation, we determined the client would benefit from some social media coaching. Working with the client, we helped them optimize their social profiles with keywords and phrases as well as icon imagery to suit their brand. We recommended posting and hashtag strategies to increase engagement. Also suggested activities and events that they could do to be more social online and encourage new memberships.

Further consulting included targeted brand messaging and text placement so they could work with their web developer on tweaks to the site to further clarify brand and work toward improving on-site membership conversions.

How It Performed

The client did see improvement in social media engagement. With that and connecting in their own personal circles, they were able to create a niche event for their global fans, attended personally in London, UK. Personal priorities have changed for the client, and they are open to purchase of their notification technology.

Testimonial

“Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.

Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.

Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.

I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.” ~Louise Read, House Sitting World

Testimonials

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K.

Author 

Social Media
I appreciate all the good coaching you provided to get me started…

Executive Director

Executive Director, non-profit organization

Social Media
I’m getting on this now – Thank you for the lead.

Executive Director

Clinton County in Southwest Ohio

Social Media
If you are considering bringing Keri on-board, consider it no further and just do it already! Keri is very professional yet fun and energetic. I think what differentiates her further from the myriad of service providers and consultants out there is that she has a thirst for knowledge that few I’ve known possess.

Yomar Lopez

The IT Guy Who Communications

Social Media
Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
I absolutely feel I am getting a significant return on my investment. 

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
Keri is a great networker and helps facilitate, train, encourage, and link many! 

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

Social Media
Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media
Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge. 

Dawn Collea

Sales And Marketing Director at Thomas Gymnastics At The Beach

Social Media
I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri is a great leader within many specialties. Her positive energy, awareness, interpersonal and communication skills are appreciated in every group setting. Keri is very supportive to her fellow co-workers/team members. Once committed to a project she shows an outstanding dedication to each and every detail of a project

Debbie Rinehart

Website Editor, Clinton County Leadership Institute

Social Media
Having known Keri for a few years now, I can personally attest to how helpful her tips are. Idea Girl Media is invaluable to anyone wishing to leverage social media for their business.

Susan Forsythe

Entrepreneur

Social Media
A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted. 

Teresa Zumwald

President, Zumwald & Company, LLC

Social Media
Just got off of a GREAT Skype call with Keri at Idea Girl Media talking about social media visibility and action plan. Came away with 2 pages of notes and always great ideas I can implement right away! Thanks Keri. 

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs. 

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media
Best SM specialist! It is always a pleasure to learn from you! Thank you Keri!

Morega Anca

Account Manager at Publicis Romania

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