Case Study | House Sitting World

Client Challenge

The folks at House Sitting World had carefully invested in their notifications technology and worked with a web developer to make their website mobile responsive. They were hoping to see a greater number of conversions from visitors to members, and they wanted to expand their business to eventually offer courses and events.

We found they needed work on consistent branding, updated brand messaging and website text, as well as refreshed and optimized social media profiles. Their online presence included a lot of good work, but it was segmented and needed to be aligned for clarity.

Our Solution

We performed a deep-dive social media audit and formulated a social media strategy. The clients were mobile entrepreneurs, so we also provided a social strategy checklist so they could access action steps in a convenient way. To provide a clear brand online, we created logo avatars and matching social media banners for their social profiles. From there we compiled a content bank of their own created content so they could easily syndicate it at desired intervals into the future.

From the evaluation conversation, we determined the client would benefit from some social media coaching. Working with the client, we helped them optimize their social profiles with keywords and phrases as well as icon imagery to suit their brand. We recommended posting and hashtag strategies to increase engagement. Also suggested activities and events that they could do to be more social online and encourage new memberships.

Further consulting included targeted brand messaging and text placement so they could work with their web developer on tweaks to the site to further clarify brand and work toward improving on-site membership conversions.

How It Performed

The client did see improvement in social media engagement. With that and connecting in their own personal circles, they were able to create a niche event for their global fans, attended personally in London, UK. Personal priorities have changed for the client, and they are open to purchase of their notification technology.

Testimonial

“Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.

Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.

Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.

I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.” ~Louise Read, House Sitting World

Social Media

I want you to do our social media.

Debbie Stamper

Executive Director, Clinton County Convention and Visitors Bureau

Social Media

She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media

Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge.

Dawn Collea

Sales And Marketing Director at Thomas Gymnastics At The Beach

Social Media

Having known Keri for a few years now, I can personally attest to how helpful her tips are. Idea Girl Media is invaluable to anyone wishing to leverage social media for their business.

Susan Forsythe

Entrepreneur

Social Media

Keri Jaehnig is diligent, detail-oriented, a self-starter, team player, and sensitive to clients’ needs.

Gordon Linzner

Author & Publisher

Social Media

Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media

Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media

I have observed over time how Keri has delivered consistently professional and high-quality service. This is Keri’s natural M.O. and her springboard to success…Keri’s platform and her depth of experience and knowledge well-positions her business, Idea Media Girl, to be well ahead of the curve when it comes to social media leadership. Feminine Face of Money

Dianne Juhl

CEO & Founder at Feminine Face of Money

Social Media

Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media

I appreciate all the good coaching you provided to get me started…

Executive Director

Executive Director, non-profit organization

Social Media

Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media

Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media

Keri is a great leader within many specialties. Her positive energy, awareness, interpersonal and communication skills are appreciated in every group setting. Keri is very supportive to her fellow co-workers/team members. Once committed to a project she shows an outstanding dedication to each and every detail of a project

Debbie Rinehart

Website Editor, Clinton County Leadership Institute

Social Media

Very well done.

President

Executive Search & Recruiting Firm

Social Media

Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media

We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media

A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted.

Teresa Zumwald

President, Zumwald & Company, LLC

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media

I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.”

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

MORE CASE STUDIES

view all case studies

House Sitting World

Our Solution

How It Performed

Testimonial

Trauma Recovery

The Hybrid Shop

Mike Klein, Changing the Terms