Case Study | House Sitting World

Client Challenge

The folks at House Sitting World had carefully invested in their notifications technology and worked with a web developer to make their website mobile responsive. They were hoping to see a greater number of conversions from visitors to members, and they wanted to expand their business to eventually offer courses and events.

We found they needed work on consistent branding, updated brand messaging and website text, as well as refreshed and optimized social media profiles. Their online presence included a lot of good work, but it was segmented and needed to be aligned for clarity.

Our Solution

We performed a deep-dive social media audit and formulated a social media strategy. The clients were mobile entrepreneurs, so we also provided a social strategy checklist so they could access action steps in a convenient way. To provide a clear brand online, we created logo avatars and matching social media banners for their social profiles. From there we compiled a content bank of their own created content so they could easily syndicate it at desired intervals into the future.

From the evaluation conversation, we determined the client would benefit from some social media coaching. Working with the client, we helped them optimize their social profiles with keywords and phrases as well as icon imagery to suit their brand. We recommended posting and hashtag strategies to increase engagement. Also suggested activities and events that they could do to be more social online and encourage new memberships.

Further consulting included targeted brand messaging and text placement so they could work with their web developer on tweaks to the site to further clarify brand and work toward improving on-site membership conversions.

How It Performed

The client did see improvement in social media engagement. With that and connecting in their own personal circles, they were able to create a niche event for their global fans, attended personally in London, UK. Personal priorities have changed for the client, and they are open to purchase of their notification technology.

Testimonial

“Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace.

Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today.

Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback.

I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.” ~Louise Read, House Sitting World

Social Media

…forward thinker.

Leanne Hoagland Smith

Business Writer at Post-Tribune

Social Media

Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media

Keri is a trusted and proven partner in this world of social media and marketing. Her ideas and insights have bottom-line results. Add to it her kindness and caring and you have a world-class small business coach!

Mark Ballard

Business Owner And Designer

Social Media

I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.

Kittie Walker

Digital Strategist, Avidmode, Ltd.

Social Media

Keri is someone that we hold dear in our community, and it wouldn’t be the same without her! Her dedication and commitment to making a difference have made her a treasure to all of us here. We are so grateful for Keri for not only what we see here in the Hardy Club, but for what she does when no one is watching! Her actions speak volumes about her character and the incredible example she is to me and others. Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring. Thank you Keri for being an exceptional role model, not just in our CRASH, but in life. You are a true gem, and we are grateful to have you with us.

Missy Wright

HardyClub.com

Social Media

I’ve been following Keri Jaehnig for years. I like her common sense approach to business social media.

Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media

Just got off of a GREAT Skype call with Keri at Idea Girl Media talking about social media visibility and action plan. Came away with 2 pages of notes and always great ideas I can implement right away! Thanks Keri.

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media

She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well.

Dr. Elise Cohen Ho

Holistic Life Coach

Social Media

Keri is an experienced, disciplined professional, one whom I would be able to work with on any project, anywhere, and at any time.

Mary McFarland

Author and Grants Writer

Social Media

I absolutely feel I am getting a significant return on my investment.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media

Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media

Keri brings a unique set of skills and background to any environment she works in.

Darlene Hicks

Leadership Professional & Business Development Officer

Social Media

Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media

Best SM specialist! It is always a pleasure to learn from you! Thank you Keri!

Morega Anca

Account Manager at Publicis Romania

Social Media

Very well done.

President

Executive Search & Recruiting Firm

Social Media

Keri Jaehnig you are a treasure to all of us here! Thank you for the difference and impact you make, and the incredible example you are to me! I can only see good things for you with all the good you put out there!

Missy Wright

Darren Hardy, LLC

Social Media

I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media

She is full of resources, enthusiasm, initiative and GUTS! Her professionalism is unmatched.

Tara Elliot

Independent Consultant

Social Media

I just spent this past year with Keri as my MENTOR. The only reason I was overwhelmed at times was due to the vast amount of information Keri has at her fingertips. As I look back I see that despite my resistance I learned a ton of stuff and have available resources as I need them. I am known to ask a gazillion of questions and Keri shifted and answered what I need. I so look forward to spending time again with Keri and others to move ahead another year.

Roslyn Tanner Evans

Jewelry Crafter & Entrepreneur

Social Media

Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

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