Do you really want to be successful on social media, and be loved by your fans and followers? Here are 3 ways to kill it with social media marketing and rock your online reputation...
Social Media Marketing Helps Brands Manage Their Online Reputations - Here's How
It's no secret that the online world is taking over both our social lives and our business environment. Social media in particular has been such a driving force for marketers, most likely due to its wide reach and ability to build unique relationships and engagement with customers.
In fact, digital software company Vendasta found that, currently, 74% of consumers depend on social media to guide their purchases, providing a huge opportunity for brands to onboard new and loyal followers. But this cannot be done unless companies master their social media marketing skills.
So let's take a look at 3 ways to kill it with social media marketing strategies that any business can use right now.
1. Quality Is Key In Social Media Marketing
With so many social accounts and varied platforms, having good quality content is vital to setting your company apart from the crowd. These days, with regular people building thousands of followers with good content, brands not making quality posts will be passed over as irrelevant.
One aspect of quality definitely comes from catering to each specific platform individually. For example:
- Instagram is for creative and visually stunning photography or videos
- Facebook is for great copy, advertising events and reposting content from other platforms
- Twitter is ideal for those awesome one-liners and building communities through unique hashtags
Make sure you think carefully about each platform, and what is considered good quality for each, and be sure that every post strictly follows these social media marketing guidelines.
2. Understand How To Engage Your Audience
Social media is all about being social with your audience as a way of getting them excited about and engaging with your brand.
But how can you attract them to your company if you don't know what appeals to them?
Having a solid understanding of:
- Who your target audience is
- What they like and dislike
- Their lifestyle
Those things are key to attracting a large and brand-centric following.
Amway, for example, knows that their audience consists of people passionate about living a healthy life, and therefore their posts consist of healthy holiday recipes, nutritious food choices and the health benefits of some of their products. This is information that they know their audience will find interesting, and therefore they are efficient in building a strong following.
3. Be Creative With Your Social Media Marketing
There is so much activity online everyday, and people's exposure to content is almost over-saturated. Therefore, as a business it's important to keep your audience on their toes and constantly excited — They need to feel like they are being exposed to something unique by following your brand on social media.
How can you do this?
Be creative with your social media posts, and try to share different types of content all the time. A couple of ideas for you...
- Initiate a photo competition on Instagram, and ask users to attach a hashtag so they can see each others' photos
- Ask questions on Facebook and ask followers to reply in the comments to start a conversation.
Integrating platforms, re-posting content from followers and creating partnerships with likeminded companies, are also great ways to keep things interesting for your fans and followers.
One More Thing On Social Media Marketing...
Managing your social media is not just about attracting new customers and building profits, but has a lot to do with managing your online reputation. With everyone and everything found online these days, it is vital for a company to remain in good standing. It is also essential to have a killer social media presence.
Get those things right with your social media marketing strategy, and you'll kill it on your chosen platforms, and be loved by your audience!
68 Replies
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Kishor, Glad you liked this article about social media marketing success. We are always happy to share helpful insights for business owners, industry leaders, marketing managers, entrepreneurs and people interested in business growth and online marketing. Thank you for visiting my blog, and for your kind words! 🙂 ~Keri
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Peter, Glad you like this article. Thanks for visiting the blog. Thank you for your comment, ~Keri
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Bharat, I think you are trying to say that social media is a good way for brands to promote themselves, but you believe it is not an ideal source of sales conversion. Also, that you’ve tested your theory through many clients’ marketing campaigns. While I agree that SEO is an important factor for being found online, I cannot agree that social media is not an ideal component to facilitating conversions. I say it’s all in the social media strategy. Any good social media marketer will know the tools and techniques for effective conversion. It may be through both organic efforts, paid social ads, and more. The best social media marketing campaigns utilize social media, paid ads and SEO. 🙂 Thank you for sharing your thoughts, ~Keri
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Hi there, Thank you for your kind words, and your effort to inform others with your comment. ~Keri
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Subhash, A pleasure to share helpful information about social media! 🙂 We update the blog often with similar insights, so please feel free to check back. Thank you for your comment, ~Keri
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Hi there, Glad you liked this post. Thank you for your kind words. ~Keri
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Thank you for your kind words, and for visiting the blog. We update with articles on similar topics frequently, so please feel free to check back. Thanks for sharing your thoughts, ~Keri
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Kamaljeet, Thank you for your kind words, and for appreciating this article and our blog. Please stop back, as we update the blog with similar posts often. Thanks for your comment, ~Keri
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Rajiv, Thank you for your comment, and for your kind words. ~Keri
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Good post! I agree with all the tips you discussed in your post but I would like to ask that would you please share any blog on creativity? I have read alot on creative content, creative videos or blogs etc. But I am still not sure that what things include in creative marketing. I will look forward to your advice. Thank you.
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Alina, We probably have several posts on creative marketing – I encourage you to do a search on this website to find what you are looking for. To offer additional insight… Creative marketing is a broad term. Sounds like you’re reading good content if you are exploring creative writing, content creation, social content creation, content marketing, video marketing, cross-media campaigns, drone photography – those just for starters. Creativity is what you make it. Creative marketing, the same. Hope that helps. Thank you for your comment, ~Keri
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Hello dear! Very informative article. Thank you so much for sharing this article with us.
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Niharika, Glad you liked this article. Thank you for your kind words, ~Keri
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Amazing article .it is very beneficial for any website. thanks for sharing with us.
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Brittany, Happy to know you found this article helpful. Thanks for sharing your thoughts with us, ~Keri
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The content of this website is really helpful in my marketing. It helps me a lot in understand what not and what needs to be done for a website to be more known. Thank you.
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Tom, Glad you found this article helpful – We hope to be a marketing resource for those that need help or consider themselves DIY marketers. Online marketing is always changing, so we update the blog often. Thank you for your kind words, ~Keri
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Thanks for sharing relevant information. nice blog,social media marketing helps to create target customer. it also helps to create brand management, if your social media presence is not good then you cant target potential customer. it also create reputation management.
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Very nice blog. Have good information. Thank you for this useful information.
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Ambika, Thank you for your kind words. ~Keri
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Thanks for sharing this informative article with us. Social media is the best platform for promoting our business.
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Rich, Glad you liked this article. Social media is indeed a great platform to market really any business. Thanks for your comment, ~Keri
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Thanks for sharing this informative article with us. Social media is the best platform from which we can promote our business.
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Brittany, Thank you for visiting the blog, and reading this article. Happy to know you found it helpful. Social media is indeed an asset in any marketing strategy, as you say. 🙂 Thanks for your comment, ~Keri
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Firstly, Thank you for your great and information . I have gained a lot of experience in my work specially in social media to be a creative social media specialist in my team .
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Mazen, Glad you found this article helpful. Congratulations on your achievements. Thanks for your comment, ~Keri
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Hi there, Thank you for visiting and reading, and for sharing your thoughts. Happy to know you have had success with some of these tips. ~Keri
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Yes, you are totally correct. You really have to be creative to get the attention of a social media audience. My experience is that they have by far the shortest attention span of all traffic sources. They will definitely run your bounce rate up.
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Suzie, Thank you for your comment – Happy to know we are on the same page. It is hard to gain and keep peoples’ attention on social media. Clever content creators and enthusiastic community managers can steer bounce rate. ~Keri
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Great to know the stuffs. Really helpful
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Jason, Great to know that this article was helpful for you. We hope this and future articles continue to offer insights that help in development of your website and social media profile assets. Thanks for your comment, ~Keri
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Hi Dear Thanks for sharing informative article.Now social media is the best way to promote a product of business.As a digital marketer this article help me to work.
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Hello Mehedi, Glad you found this article helpful. Social media is indeed an important way to promote products, services, and businesses themselves! Thanks for your comment, ~Keri
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