Are you looking for ways to improve revenue from your social strategy? Learn four tips to maximize revenue from your social media marketing efforts...
Note: This is a guest post from Nick Rojas.
Are you looking for ways to improve and maximize revenue from your social strategy?
No matter what your industry, you can increase revenue from your social strategy by using social media to improve customer service, drive branding, boost landing page metrics and to support mobile outreach.
A social strategy template of sorts - Here are ways to make social media pay.
Four Tips To Maximize Revenue From Your Social Strategy
1. Create Dedicated Social Landing Pages
PPC customers arrive at your landing pages from near the bottom of the funnel, meaning they've probably already decided to buy. Social visitors, on the other hand, arrive from at or near the top of the funnel, which means it is likely that they know nothing about your product or brand.
There is a long road between discovery and conversion — and social landing pages can bridge that gap. If you cut corners and try make your PPC landing pages double as your social landing pages, you'll never see the number of conversions or level of ROI that you could have if you created dedicated landing pages.
[caption id="attachment_4640" align="aligncenter" width="600"]
Image courtesy of Shutterstock[/caption]
2. Continuity in Social Branding Drives Conversions and ROI
Not only must your landing pages be designed specifically to receive social traffic, but they have to look and feel the same, too. Be consistent with your family of fonts, your imagery and color schemes between not just landing pages and social pages, but across all branding channels.
Everything from your business cards to your invoice templates to your shipping labels have to project your brand to the buyer.
Take the following steps with your social strategy:
- Create complementary covers and profiles, which include your logo and design, for each of your profile pictures.
- Be consistent with the size, placement and usage of watermarks. Never put watermarks flush against the edge.
- Use no more than three main fonts across all channels.
- Create reusable templates for each social network — they all have different imaging requirements.
3. Shift as Much Customer Service as You Can to Social
Encourage customers to engage and seek support on social media instead of calling on the phone. You'll take the burden off the budget and staff you currently have dedicated to call centers, if you still operate call centers, or VoIP services if you don't.
Not only is it cheaper, but social is often the most reliable platform with the most reach — especially in a crisis. Take the Southwest website crash of early June, 2015, for example. The nationwide failure sent confused and worried customers into a frenzy, unsure if their reservations had been made, if their cards had been charged, or if their airborne families were OK.
The airline quickly bombarded social media with hashtags for worried customers to use as SOS flags. Representatives promptly responded to hashtag alerts with DMs, and Southwest was able to reassure customers and avert a catastrophe. Without a comprehensive social strategy, Southwest would have been in serious trouble — the customer service phone line was bombarded so heavily that calling proved useless for most customers.
[caption id="attachment_4641" align="aligncenter" width="400"]
Image courtesy of Shutterstock[/caption]
There are absolute benefits to giving your social strategy definition, and developing a crisis management plan.
4. Stop Thinking of Your Social and Mobile Campaign as Two Separate Strategies
According to the Pew Research Center, spending on mobile advertising increased by 78% from 2013 to 2014, which is astounding — until you consider that it grew by more than 170% over the two preceding years. Your social strategy must be optimized for mobile, which means engaging with nearby customers and creating a mobile friendly blog. This guide contains more tips.
Social Strategy Sum-up
Whether it is through customer service or dedicated social landing pages, social media offers several avenues to increase revenue. Make your branding consistent, focus on mobile outreach and think of social media not as just another marketing tool, but as a new revenue outlet.
Nick Rojas
Nick is a Freelance Writer, Traveler, and husband. He studied International Studies and History at the University of California, San Diego. Nick is also a contributor to Visually, Entrepreneur, and TechCrunch. Connect with Nick on Google+.
9 Replies
-
Marketers have learned different strategies on how to draw prospects and how to impress them to purchase. But in digital marketing, it won’t be effective anymore. Maybe some of it but now all. In digital marketing, you can’t talk to your customer personally. An example on Youtube, how can you convince your customer to buy your products or convince them to continue watching your video.
-
Deynn, Thank you for sharing your thoughts… There are indeed successful strategies for digital marketing. The key is realizing that the online landscape is always changing. Regarding the ability to communicate with customers personally – I have to beg to differ with you. There are many online chat help tools out there that encourage direct communication. And now there are many tools that pave the path for VERY personal communication on social platforms: * Facebook LIVE video * Google hangouts * Facebook Messenger for Business – That can even be customized * Twitter, by nature, is communication intensive You mention YouTube – The statistics prove that consumers are 85% more likely to purchase after watching a product video. To boost that, YouTube has become more a social platform, as the comments function is very much alive, and you can even tag a commenter to aid communication via the Google+ technology. In my opinion, it’s a matter of digital marketers *wanting* to communicate with their customers online. Additionally, they have to provide value to keep people engaged. If brands want to, they can communicate personally, through a plethora of options. I’m curious why you view digital marketing ineffective going forward, or not anymore… I respect your view. Please feel free to add to your original comment with another. 🙂 ~Keri
-
-
Likely to happened, Social Media has been a way to established a great relationship between people and communities. It improves human relations beyond digital control. Also, provides better marketing opportunities for businesses. Great post! These can be useful tips and strategies.I like this article. Google HPA was always a hot topic for me. Our hotel chain went go live with Google HPA several days ago. I would be more than happy with 600% ROI. The experience of the first few days is that I can not set-up the bid lower than 1.3-1.5% otherwise my hotels will not be even visible in Google+ ad field. With this level of bid (1,3-1,5) we are visible (on 3rd or 4th place in Google+) but not a single CTR!
-
Elise, You are right – Social media is a great way to establish relationship and form communities around brands. Glad you liked the article. Interesting experience with the Google HPA. Bidding for Google campaigns is more technical. Hope the CTR improves… 🙂 Thanks for sharing your thoughts, ~Keri
-
-
Pingback: Seven Stealth Marketing Tools For Startup Professionals
-
Creating a landing page is one of the best practices in maximizing a revenue. Tailoring a landing page based on goal we intended to get expected result and proving a quality experience for visitors is a key factor to make revenue from a website. You have explained it well.
-
Yeah, I agree with you. Landing pages are very important if you want to focus on conversion, better metrics and cut costs on advertising. Btw, this post is really good. You hit the point right there. You got a tweet from me.
-
Suresh, Thank you for your comments on this post. Your tweet is also appreciated. 🙂 Landing pages are indeed important for conversions – Great point! ~Keri
-
-
Suresh, Thank you for your compliments to the author of this post, and for sharing your thoughts. Landing Pages are indeed important, and I believe we’ll see this an increased focus in online marketing strategies. ~Keri
-
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
Like what you see? We've been told our blog posts are like potato chips: You can't read just one...
Subscribe to receive them fresh in your Inbox, and you can grab our best insights about social media marketing before everyone else sees it!
Relevant Resources
view allThe True Cost Of Letting Peak Sales Periods Pass You By
Three Surprising Signs You’re Still Silencing Your Female Employees
How Ongoing Training In The Workplace Can Drive Long-Term Business Growth
By Deynn on