Three Essential Types Of Small Business Advertising

Are you an entrepreneur unsure of how to handle your marketing promotions? Here are three essential types of small business advertising you should be using...

Different Types Of Small Business Advertising You Should Be Using

When you have a small business, you’re likely to find yourself spending an extensive amount of time focused on creating advertising campaigns, as well as investing a lot of money into said advertising campaigns.

Advertising campaigns generally aim to amplify your brand and the products you are selling to the wider consumer market in a positive light. The consumer market is currently saturated with many businesses offering varied products. It can prove extremely difficult to stand out from the crowd purely from the merit of your wares and services.

You’re really going to have to fight for brand awareness, and advertising tends to be the most effective means of achieving it. There are plenty of ways to advertise, so it’s important to choose the best method to achieve your goals.

Here are three essential types of small business advertising for you to consider.

Billboard Advertising

One of the most traditional forms of advertising is billboard advertising. This involves large print advert placed on a billboard in a relatively busy public space.

The advert will be large enough to be eye-catching, and if you invest in the right advertising space, your ad could be seen by hundreds, thousands, tens of thousands, or even hundreds of thousands of people who could engage with your brand as a result.

To keep your small business advertising costs under control, you should invest in billboard space only through the genuine owners. In turn, this will prevent issues about your rights to advertise in the space. Any other arrangement could result in wasted money and goals unachieved. 

PPC Advertising

Increasing numbers of people are gaining access to devices that can connect to the internet. A majority of us now have access to:

• Smartphones
• Tablets
• Laptops

Or a desktop computer.

Savvy entrepreneurs know to direct their small business advertising ideas where people are looking. And people are often looking at their phones or other devices!

PPC advertising is a form of online advertising that is extremely cost effective. Your ads will be placed on websites that your target market are visiting.  Good news: You will only be charged for the advert when people click the link that has been provided on the ad. You only pay for the exposure that leads traffic to your site.

There are plenty of ins and outs to this complex process, but a good place to start in effective advertising strategies of this type is learning how to automate your Google Ads campaigns.

Small Business Advertising Through Social Media Influencers

Truth, people are focusing more on social media now than ever before. We generally associate social media profiles with our personal lives. It’s a space where we can:

• Journal personal events
• Socialize with our friends and loved ones
• Observe the lives of celebrities

Social media can also be extremely beneficial for your small business.

Small Business Advertising Tip: Collaborate with social media influencers in order to gain the attention of new audiences for your brand.

Social media influencers are individuals who have a huge online following. Sometimes they have hundreds of thousands or even millions of people following them.

For example, if an influencer posts a recommendation for one of your products, you could experience spikes in your sales, as their following will learn about and try your products. It is vital you choose collaborators with genuinely engaged followers. Engaged followers means there is a formed community where trust is built with the influencer. 

Small Business Advertising Should Lead To Profit

These are just a few types of advertising that you might want to engage with as a small business owner. Each has its own benefits and can bring a different variety of potential customers to your brand and the products that you have to offer.

Remember, the more people that notice your brand, the more people who are likely to pass through your website or brick and mortar store. The more people who browse what you have to offer, the more people who will make a purchase. This all means more profit for you!

Does all of this seems overwhelming?

You may want to consult with a small business advertising agency to ensure success with your online and offline advertising campaigns.