If you're considering a video marketing strategy, you'll need to create a successful YouTube channel that suits your brand.
If you're considering a video marketing strategy, you'll need to create a successful YouTube channel that suits your brand. Here are three tips that will easily complement other marketing efforts...
How To Make A Successful YouTube Channel? Easy-peasy...
On average, 300 hours of content is uploaded to YouTube every minute. It's an incredibly popular social medium, but only a small percentage of that content can be considered "successful." In other words, there are a lot of channels out there, but not all of them gain a considerable amount of views.
It is possible for anyone that puts their mind to it - You just need to know how to plan a YouTube channel meant for business growth. Read on for our top three things you need to create a successful YouTube channel...
Decide On Your Niche
One of the most important things that must be done before executing a video marketing strategy is to decide on your niche. In other words, will you be doing:
- Gaming videos
- Beauty reviews
- Travel vlogs
- Commentary
Or something else?
Before you can start promoting your YouTube channel, you have to decide the type of content you will share. Your audience will expect a level of consistency that aligns with what they want to see. For instance, if you're making a channel about pet care, you shouldn't deviate from that and do a makeup review.
Every successful YouTube channel understands their target audience. You'll build your audience of subscribers by narrowing your content down to a specific category. In turn, your subscribers will be more engaged with the videos you post.
YouTube Channel Ideas - Always Be On The Lookout
Just like most creative endeavors, building a successful YouTube channel is going to require frequent output.
One of the things that can quickly kill a successful YouTube channel is a lack of ideas or inspiration. If you want to keep releasing good content, you have to keep creative juices flowing.
Keep a stockpile of video ideas. Try keeping notes in your phone (or on a notepad if you're old school). Think about your channel in your spare time and jot down what inspires you. These efforts will help you maintain consistent and quality video content for your viewers.
Also harvest ideas is by browsing the videos of other creators in your niche. If you piggyback off of any of their original ideas, be sure to give them proper credit and attributions.
There are also tons of suggestions online -- Try a Google search.
How To YouTube - Create A Brand Channel
One of the main components of a successful YouTube channel is cohesive branding. Just like any other business, you want to create a look and brand voice that helps you stand out among your competition.
For starters, come up with an avatar and color scheme for your channel based on your company branding. You can easily download YouTube banner templates from Adobe Express and choose fonts that stay consistent with your brand. Websites like Creatopy make it incredibly easy to make your own banner for your YouTube channel without having to develop the skills of a graphic designer.
Another thing to consider is what your intro and outro will be for all your videos. Will you use:
- A catchphrase?
- A closing visual?
- A prompt to click on another video on your channel?
These are all things that can help brand your YouTube channel and entice new subscribers.
Final Thoughts
Building a successful YouTube channel is something anyone can do. All you need is:
- Ideas
- Passion
- Consistency
- Branding
Now that you have a baseline for getting started, get out there and create!
For more social media ideas, explore out our blog on this and similar topics.
2 Replies
-
Hey thanks for the content, But I have a question to ask, Is this applicable only for popular brands? I am an individual creator, any ideas for me. Hope you will answer.
-
Hi there, Great question! A successful YouTube channel is created and nurtured by attentive YouTube management. So, these tips and others will work well, depending on the niche, industry, and audience. The YouTube marketing tips outlined here can be used for brands big and small. This article gives a place to start. Hope that helps! 🙂 Thank you for visiting our blog, ~Keri
-
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
Like what you see? We've been told our blog posts are like potato chips: You can't read just one...
Subscribe to receive them fresh in your Inbox, and you can grab our best insights about social media marketing before everyone else sees it!
Relevant Resources
view allThe True Cost Of Letting Peak Sales Periods Pass You By
Three Surprising Signs You’re Still Silencing Your Female Employees
How Ongoing Training In The Workplace Can Drive Long-Term Business Growth
By TechyJeev on