Case Study | The Hybrid Shop

Client Challenge

The Hybrid Shop was starting from square 1.5. They had the beginnings of a website and blog and needed social media and online promotion.

Their mission was to educate the public about their new, green technology that was seen by some as controversial. They had to debunk myths on a grand scale and get buy-in from those in their industry. THS’ goal was to sell franchises on a global scale as well as products that supported the technologies found in their franchise locations.

Our Solution

We partnered with their web developer to complete their online presence, creating Facebook, Twitter, LinkedIn, Instagram and YouTube pages and profiles. This included some imagery, implementation of brand messaging and amplifying their brand voice.

In addition, we formulated and executed a social media strategy that included blog content, company class and events promotion, industry information as well as spotlighting their franchise partners and collaborators. We handled their social content creation, social media content syndication, social response and brand monitoring.

How It Performed

For a new and controversial technology, there was a lot of enthusiasm for their brand. Social engagement was consistent and fans contacted the brand via their social media on a regular basis.

The Hybrid Shop added new franchises consistently during the time we worked with them. Their events were well-attended, and they did well at the SEMA Shows where they hosted booths each year.

THS was able to secure feature video spots with Terry Bradshaw and Donald Trump Jr., and attracted a multi-million dollar investment which dramatically changed the already positive trajectory of their business and franchise network.

Testimonial

“We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.” ~Judy Curry, Chief Marketing Officer, The Hybrid Shop

Social Media

She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media

I’ve worked with Keri and Idea Girl Media since 2011. She is always professional and courteous. She helps my business gain exposure through her training programs, and by sharing my content. She has amazing reach, and is a great businesswoman to work with. Highly recommend her services.

Adele McIntosh

Travel Industry Professional at Legendary World

Social Media

Very well done.

President

Executive Search & Recruiting Firm

Social Media

I had the pleasure of working with Keri for my online business, House Sitting World. I hired Keri to assist with bringing the brand a new look, to standardize the brand across all social media platforms, and to create clear messaging and identity.

Louise Read

House Sitting World

Social Media

Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge.

Dawn Collea

Sales And Marketing Director at Thomas Gymnastics At The Beach

Social Media

Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media

I’ve worked with numerous marketing companies over the years and I have found Idea Girl Media to be the most proactive, authentic and transparent of them all. Idea Girl Media are always up to date with the latest strategies and tactics to help your business and are a safe pair of hands. Nothing is too much trouble for Keri’s team. They go above and beyond to serve you and most importantly your audience. I’d recommend Idea Girl Media for all you marketing and training needs.

Kittie Walker

Digital Strategist, Avidmode, Ltd.

Social Media

Keri is a detailed oriented manager. She thinks through all aspects of her work and shares information in timely formats. She has excellent writing skills. She has a high degree of commitment and strong sense of professionalism.

Terri Barton

Director of Curriculum and Instruction at East Clinton Schools

Social Media

Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media

Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K

Author

Social Media

If you are considering bringing Keri on-board, consider it no further and just do it already! Keri is very professional yet fun and energetic. I think what differentiates her further from the myriad of service providers and consultants out there is that she has a thirst for knowledge that few I’ve known possess.

Yomar Lopez

The IT Guy Who Communications

Social Media

I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media

Keri Jaehnig is fantastic – particularly at identifying gaps in one’s marketing and positioning presence. In the period I’ve worked with her, she suggested some key additions to my approach that have helped accelerate the growth of #WeLeadComms and strengthened my personal brand substantially. She’s well worth a conversation.

Mike Klein

Changing The Terms

Social Media

We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media

I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

VP of Sales & Marketing

3D Floor Plan and Home Design Software Platform

Social Media

Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

I appreciate all the good coaching you provided to get me started…

Executive Director

Executive Director, non-profit organization

Social Media

Keri is a great networker and helps facilitate, train, encourage, and link many!

Mike Gingerich

Author at Game Plan for Social Media Lead Generation

MORE CASE STUDIES

view all case studies

The Hybrid Shop

Our Solution

How It Performed

Testimonial

Mike Klein, Changing the Terms

The Hybrid Shop

Caylor Solutions