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Mike Klein, Changing the Terms

Client Challenge

The client was a leader in the communications field – most specifically, Internal Communications. He is a sought-after speaker and trainer and was growing a community of communications leaders, #WeLeadComms.

While his following was considerable, his efforts were not reaching ideal potential customers and he needed to increase exposure for his training courses and growing community to attract potential sponsors and stakeholders.

Our Solution

We found that the client would need to update his website text to clarify his brand messaging to be more appealing to website visitors. Additionally, he needed to refresh his branding. We connected him with a branding specialist and consulted with him on the most optimal website text to attract new clients and collaborators.

Through a monthly coaching program, we continued consulting to work through solutions for bringing new traffic to his sales pages and signups to his training courses. We also helped him formulate plans to keep his #WeLeadComms audience growing through shifting messaging, using online advertising and hosting live conversation sessions. One of our recommendations was a Media Kit.

To bring more engagement to his social media efforts, we presented the client with graphics templates he could quickly edit and use for the long-term. We recommended a regular E-newsletter out to his contacts to promote his ideas, courses, #WeLeadComms and speaking activities.

How It Performed

The refreshed branding and website received very good feedback from colleagues and clients. The new blog presentation drew new visitors and increased traffic to the website. In the process of coaching, the client decided to put his training course sessions on hold and opted for more live sessions to bring focus to communications conversations and grow awareness within his community.

The ads worked to attract new fans and followers. Together we took #WeLeadComms from 7,000 to 11,000+ in just a few months’ time. The E-newsletter contributed to the audience increase as well. The growth continues at a rapid pace, which keeps him in the limelight within his profession. He now has a waiting list of comms pros waiting their turn for spotlight profiles.

In addition, the stakeholder support has grown for the #WeLeadComms project. The Media Kit was re-named to Sponsor Kit and helped secure multiple sponsors. The client’s courses have now been licensed by a top industry organization, bringing him more influence within his industry.

Testimonial

“Some good news – I’ve been able to generate some excellent traffic from the first two posts I’ve shared from the revamped blog, including some reactions from dormant connections and some from senior in-house folks who had previously been outside of my network.” ~ Mike Klein, Changing The Terms

Testimonials

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
If you are considering bringing Keri on-board, consider it no further and just do it already! Keri is very professional yet fun and energetic. I think what differentiates her further from the myriad of service providers and consultants out there is that she has a thirst for knowledge that few I’ve known possess.

Yomar Lopez

The IT Guy Who Communications

Social Media
I am convinced there is nothing she can’t do. Her versatility should be admired.

Pilot Recruiter

Private Jet Company

Social Media
My mind has been expanded and boundaries pushed due to her innovation and skill. Her talents lie heavily within social media and I feel there are many opportunities, ideas and developments she’ll expand upon during her tenure as a social media director. If you ever get the chance to learn from her, just know you’ll learn at a rapid pace with her at the helm.

Christian Hollingsworth

Owner/Editor Smart Boy Designs

Social Media
Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

Social Media
A new client came as a result of being more active on social media – The gal responded to one of the quotes you posted.

Teresa Zumwald

CEO, Zumwald & Company

Social Media
…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

Social Media
…forward thinker.

Leanne Hoagland Smith

Business Writer at Post-Tribune

Social Media
I have observed over time how Keri has delivered consistently professional and high-quality service. This is Keri’s natural M.O. and her springboard to success…Keri’s platform and her depth of experience and knowledge well-positions her business, Idea Media Girl, to be well ahead of the curve when it comes to social media leadership.  Feminine Face of Money

Dianne Juhl

CEO & Founder at Feminine Face of Money

Social Media
Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her. 

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
Keri understands the nuances of social media and how it can positively impact professional and personal connections. But above all, Keri embodies the true spirit of collaboration, and I look forward to future collaborative efforts with her.

Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
Keri has been a wonderful encourager to me as I have entered the world of social media as a novice and has been a continuing source of useful information…

Angela Morgan-Alpaugh

Lifestyle Blogger at The Southern Fried Bride

Social Media
I approached Keri about providing marketing strategies for a local publication, and she quickly developed several written, concise initiatives designed to help increase revenue and raise awareness within the community. Her input has been crucial to the health of the publication.

Scott Brooks

Satellite Operations Coachman Metro/SORTA

Social Media
It’s not enough to simply own a small business – you have to know how to effectively use social media to drive traffic to your store/website. Keri knows how to keep it fresh and savvy. She has definitely taught us a thing or two, about a thing or two!

Principal

Principal, What Would Your Mother Do

Social Media
I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.”

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media
Having known Keri for a few years now, I can personally attest to how helpful her tips are. Idea Girl Media is invaluable to anyone wishing to leverage social media for their business.

Susan Forsythe

Entrepreneur

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Mike Klein, Changing the Terms

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