How to start marketing a new business?
How to start marketing a new business? You might be looking into how to promote your business locally. That allows you to use both digital and traditional marketing methods. This article will cover four realistic ways market your company in today's world...
Market Your Company Without Breaking The Digital Bank
Most marketing advice talks about how to market your business online. Logically -- the internet is here to stay. It also offers many different avenues for attracting new customers. However, it’s not the only way to win customers.
It’s easily forgotten, but the people who use the internet are the same people who are present offline. So digital options are advantageous, it is wise to consider traditional ways of marketing your business.
In this article, we’re going to look at four real world ways to market your company that are tried and true.
Hit The Streets
You know from your own experience how fun it can be to see a children's lemonade stand or a new company with a stand out in public, especially if they’re giving away free samples or small gifts. So why emulate this?
- Research a nearby location within your target demographic
- Obtain any licenses needed
- Create simple, introductory marketing materials
And assemble a pop-up or kiosk.
It’s a great way to interact with your customers face-to-face, and it nurtures brand awareness.
Big Events
Another good way to market your company is to attend big events. Marketing for small business? Big events!
Regardless of the industry you’re in, there’ll be a trade show that attracts all the big companies that work in that field. It is unlikely to take place where you live. Many are in New York City. That means: Road trip!
It sounds complicated, but not really. Just:
- Get a booth made
- Arrange technology rentals for an NYC event
- Work on your brand message
Find out what other companies will be doing at the conference or event. Plan to stay consistent with your niche.
This is one occasion you will want to trend digital and share on social media.
Collaborate With Other Companies
When you collaborate, you combine strength and energy. When you collaborate with organizations that complement, not compete with yours, you also share audience. In the process, you’ll get access to a whole new range of customers.
It’s a good idea the company is thematically related. For instance, if you had a coffee business, then you could partner with a food store or coffee mug producer. Work toward developing a partnership that lasts for decades.
Workshops
Of the creative ways to market your business, think about hosting workshops. These work especially well if your business is a bit more technical and requires some explanation. It’s also useful for online businesses.
For example, if you have a social media marketing company, you could host a marketing webinar, or workshop in your area. These sessions will attract people who may use your services in the future.
You can charge a fee for these events, so it can be a good way to supplement your income. Many offer some workshops or webinars for free to gather potential leads.
Do you have to go 'old school' to market your company?
There’s more to the world than the internet. While you should reap the benefits of social media marketing, you should not forget the historically tried and true methods for paving paths forward.
Try out the tips we outlined above, and you’ll reach a lot of people -- and probably have fun at the same time!
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