As our society becomes more visual, creating video content and having a video marketing strategy is increasingly important. This article, by Lara Buck, will help you understand animation as a plausible option that can help your company increase revenue...
Guest post by Lara Buck
Taking the plunge with video marketing? Animation could help increase your revenues!
Why Use Animation for Your Next Online Video?
Videos are effective and powerful marketing tools for an online business. There are three main reasons for this:
- Conversion rates increase after seeing an effective video, as compared with other online marketing strategy.
- Video content helps improve the Search Engine Optimization of your site as search engines prefer pages that have videos over those that do not. Pages containing videos are also more likely to get backlinks.
- Videos are simple to understand and an effective aid to comprehension, thereby improving customer satisfaction. Video marketing helps to educate the customer while keeping a level of intrigue.
[caption id="attachment_5458" align="aligncenter" width="565"] Animated Video Production Experts[/caption]
There are a variety of video types that can be used. Animated videos are the "in thing" now in video marketing.
Nine animated video marketing tips:
- Animated videos are attention grabbing and eye catching. Since animation uses bright colors, simple lines and constant movement, the viewer’s attention is glued to the screen. They automatically want to watch and see what happens next.
- They are an easy method of imparting information. These can include graphs and charts, and flow along with verbal explanations.
- Animated videos do not have any race, nationality or age as human actors do. Since the market is global, such videos appeal to all kinds of people.
- These videos can be used for all types of services, products, and topics. Further, hey make difficult topics less intimidating, and even help in making some topics more interesting and accessible.
- Videos using animation are great for developing the brand of your business as logos, brand images, and color schemes can be seamlessly integrated. The settings can blend in with cartoons and you can even build recurring themes.
- The best video marketing campaigns strive to be more professional. Not everyone can whip up an animated video – unlike using humans as actors. Therefore, if the video has animation, it is perceived more reliable and the company brand stronger and more authentic.
- This type of video can be used for meetings, presentations, trade shows and social media, as well as for various types of audiences and purposes.
- There is no cap on creativity. You need not limit your imagination -- Anything is possible in animation!
- Animated videos bring to life any concept. You can use them to bend the laws of nature, give context to your ideas, and strike the right note with your audience.
In order to make use of video marketing strategies as powerful tools, it is possible quality animation video marketing companies might provide the best animated videos for you...
[caption id="attachment_5459" align="aligncenter" width="550"] Animated Video Production – Business growth[/caption]
Five animated video marketing services points to consider:
- A good animated video production company will be able to provide counseling and give you a strategy regarding the video.
- Well-seasoned animated video marketing professionals will be able to interpret your vague ideas and suggestions into concrete projects.
- Experienced animated video marketing professionals will be able to weave a story based on the goals you have given them as well as the ideas you have.
- If being cost effective is your goal, outsourcing to an animated video production company will assure you can make use of the latest technology in building the video most optimal results.
- You will also be able to entertain the audience as well as convey information to them in the best possible manner, and thereby increase the demand and the visibility of the product or services being offered.
Reeling It In
Your goals with video marketing are to increase brand awareness, promote product or service understanding, and to increase sales. There are some good video content creation tools out there that serve animated video production.
However, you may see more benefits in hiring out the video creation:
- A polished video for your project
- Increased revenues
- Heightened attention from your viewers
Should you decide to use an animated video production company, choose one with a good reputation that will help you ad an X factor to your business and website.
About The Author
Lara Buck is a blogger on a diverse set of topics such as Home Improvement, Automotive, Business, Health, Lifestyle, Entertainment, and Pets. You can connect with her on Facebook and Twitter.
44 Replies
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Amazing! I am going to try and implement. Thank you so much for sharing.
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Pingback: Four Video Marketing Benefits For Small Business – Idea Girl Media – Mr. Coleman’s Class
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Really interesting article. and 3 point very good
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Hi Keri Jaehnig, Thanks for these wonderful tips, I would implement those.
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Amazing Blog. Animation makes explaining things so much more easier. The third point about animated videos not having race, gender or nationality was spot on. Thank you for the amazing article.
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Incredible tips! Much obliged to you Lara, I’ll execute a couple of these and perceive how the reaction changes.
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Such a lovely blog, thanks for sharing this wonderful content. Animation plays an important role in video marketing.
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Thank you for sharing these informative tips. Looking forward to more of these articles.
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It’s interesting to know that videos that use animation can help in developing the company’s brand and make it easier for viewers to recognize it. We’re thinking of having a small business and instead of reaching out to influencers for advertising, my sister and I decided that it would be better to have our own followers who are really interested in our organic products. We’ll try to consult experts in video production services and see if creating an animated video series would be possible.
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Video marketing and graphics design is the best way to promote your product. thanks for sharing
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This is really a very good information regarding the importance of animation in video marketing. Thank you for sharing such an informative post.
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Hi Keri! Thanks for this great information. You have shared such a beautiful stuff with us which is about about video marketing.
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Excellent tips!!! Thanks for share your valuable thoughts.
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I like how you mention that animated videos are attention-grabbing and eye-catching since animation usually uses bright colors. My husband has been considering opening his own business but has had some worries about the marketing of the business. I think he should look into someone who does animation for businesses that can help him create a marketing strategy.
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Video marketing is the best way to promote your product. thanks for sharing
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great post this is in trend the animation video marketing is the new hit i have tryna find this type of blog so i can know more i guess you cleared my quires.
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Really an informative article you have written and i had enhanced my knowledge from this. Thanks for this great article.
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The infomation is very effetvive for me Animated videos are heplful to capture all kind of information easily.
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Great one! I specially liked the video marketing tips which you have put together.
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This are all very informative tips especially for me, a marketing major student. I’m actually thinking of setting up a business and I think your advice on video marketing will be really helpful so I wrote them down. Will definitely be looking forward to more of your wonderful articles. Keep it up!
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Great tips! Thank you Lara, I’ll implement a few of these and see how response changes.
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I agree that if animation is done amazingly it can really leave a mark on the audience. It really is extremely eye-catching. Thank you for sharing this information and advice!
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Great post! Having videos in your webpage can be really beneficial, as customers are more likely to understand the information that is shown and also having videos are very “in” nowadays! Thanks for sharing!
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