Are you just starting out writing content for websites? Or looking for content writing tips to improve your content marketing? Guest author, Derek Iwasiuk, outlines content writing tips professional writers know so you can become more influential in content writing…
Guest post by Derek Iwasiuk
Would content writing tips used by professional writers help you with your content strategy?
Then you’re in the right place!
If you are wondering how to start content writing, you may want to reference websites and blogs you respect for content writing samples. For you, below you will find some content writing tips for beginners.
Creating content can be fun but not everyone who sets out to create content comes up with great pieces. The reason for this is not because their grammar is poor but mostly because they cut corners.
If you are passionate about a topic, you will be able to come up with great content and topics for content writing. However, if you are just starting out, there are a few tips you need to understand.
This post discusses content writing tips professional writers know that will help you be more influential in content writing.
Stay In Research Mode
When working on a topic you are knowledgeable in, it is easy to be tempted to write everything from your head. As much as this will save you time and make your content look original, may not be the most optimal way to approach content writing.
No man is an island. You do not know everything. In order to create content that is filled with great ideas, you have to do some research. The quality of your content will increase significantly when it is based on solid research.
Original content goes a long way in boosting your search engine ranking and compelling customers to come back for more. The Google algorithm has updated to enable detection of duplicate content. If your content is not original, you will be penalized.
Even when you have to create content from published content, you need to make sure that you are original. Add points that were not in the original post and make sure that you don’t copy-paste anything. Your business or organization will stand a better chance of winning more customers if you take the time to always create content that is original.
Content Writing Tips: Create Strong Headlines And Subtitles
First, the headline of your article is what determines whether your target audience will be interested in reading it or not. 80% of your audience will read your headlines but only 20% will actually read the content.
Creating riveting headlines is the key to making sure that your content is read.
Second, you need subtitles. Most people are skimmers. They will seldom read through an entire article, regardless of how concise or informative it is. They will go straight to the points that are relevant to their situation.
Adding subheadings keeps your audiences glued to your content.
People don’t want to waste time on farfetched ideas. If your content does not contain any resources or references, readers may view it as a work of fiction.
Most people will not consider any content that lacks proof. This is why even when you have all the points in your head, you need to search the Internet and find links that back your points.
Last but not least, your content needs to give answers. This is the key to effective content writing. If you don’t solve any of your audience’s problems, they will not act on your content.
Research is always the key to crafting great content. However, you must start by identifying the plight of your audience.
You should then proceed by giving solid answers.
A Summary Of Content Writing Tips
People search for answers. They consume content that helps them solve a problem or explore an interest that is very important to them. Professional content writing tips to remember:
- Be original
- Use headlines and subtitles
- Affirm your points with resourceful proof
- Provide answers
As we are online, conveniently, this is how to do content writing for websites.
Derek Iwasiuk runs national digital search engine optimization firm headquartered in Minneapolis, Minnesota, where he educates the minds of young SEOs and top agencies. Follow him on Twitter.