If you're considering an in-house digital marketing team and how to manage it, you must first know how to hire the best professionals that suit your company.
If you're considering an in-house digital marketing team and how to manage it, you must first know how to hire the best professionals that suit your company. Startups and small businesses should take these four steps...
Is it time for you to hire a digital marketing team for your business?
This type of marketing is only becoming more vital and expansive. Hiring a digital marketing team for your business will probably be necessary. You will need a well-rounded team that can successfully execute your entire marketing strategy.
So below we show you how to hire a digital marketing team: The only guide you need.
Consider Your Budget
It is absolutely essential that you first consider your budget when you are hiring your digital marketing team. One of the easiest ways to keep the costs under control is to outsource rather than hire in-house. The costs are immediately lower because you'll bring on a contractor rather than a full-time employee or employees.
You may also want to consider using a solution that is specifically for small businesses. Small Business SEO packages are available for companies with moderate budgets that still need to guarantee they make a killer impression online.
Establish Needed Roles
Many times, when a start-up or small business is first taking off, you will have an employee on staff who manages all or most of your online marketing. As your company grows, it becomes almost impossible to assign all of your digital marketing needs to one person.
You will need to formulate your digital marketing personnel requirements. Break these needs out into job roles, and try to find experts in these specific niches. If you have a team full of experts, you will be able to reach new audiences and increase sales.
Identify Focused Teams
Depending on your company's needs, you may even divide your digital marketing team into different branches:
- A content team
- An acquisition team
The content team can be helpful for a company that needs to prioritize fresh, original content. This team will also manage, schedule and syndicate your content. Your content team will know types of content to post, when and on what platform.
The acquisition team is great for monitoring your content analytics. Whether you are posting content or executing a marketing campaign on social media, these experts will work to analyze how certain content is performing with your customers.
This is a great way to know what works in regards to reaching your customer Also what fails to reach them. This provides you with a way to monitor ads and assure the cost of your marketing team are worth the return on investment. In turn, there is an incentive for your team to work harder to meet the company's needs.
Consider starting with one person on each team, and then add members on as your company grows.
Help With Hiring
Should you decide you'd rather hire staff that come into your office...
Hiring members for a brand new team for your company can be daunting. Take time to recruit and screen for best employees on your team before conducting actual interviews.
Prioritize attracting the employees you want, and that you could see them fitting into your company's culture. Hire people who are passionate about your company's core values and mission. You want team members that will do what it takes to help your company grow.
Put yourself in your potential hire's shoes. Is the salary and benefit package appealing? Will processes make it easy for them to live their lives while working at your company?
Little details sometimes make a big difference. Perhaps you need a better paystub system that can assist you during the hiring process? If so, check out this paycheck stub template.
Embrace These Tips For Hiring The Best Digital Marketing Team
If your company is in need of a digital marketing team, keep these tips in mind to hire talented professionals that fit into your company's culture. Hiring a digital marketing team can take your company to the next level, with better content and research into your customer's digital behaviors.
For more on digital marketing, SEO services packages and small business growth, explore our blog.
187 Replies
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Thanks for sharing very informative blog
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Digital marketing is now need of each small and large scale businesses
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Zagman, You make a good point. Glad we are on the same page. Thank you for visiting my blog and adding to our conversation on how to hire a digital marketing team! 🙂 ~Keri
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The Only Guide You Need” is a comprehensive roadmap for navigating the complex world of digital talent acquisition. This guide is a game-changer, providing step-by-step insights that demystify the hiring process. As a business owner, I found the expert tips and practical advice invaluable in assembling a top-tier team that’s equipped to excel in the ever-evolving digital landscape. If you’re serious about strategic growth, this guide is your ultimate companion.
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Lizette, Thank you for visiting my blog and sharing your thoughts about this article about hiring a digital marketing team. I appreciate your enthusiasm for it as a solid roadmap with marketing tips and usable advice to help business brands and entrepreneurs find their ideal online marketing team members. Please feel free to share with those you feel would find it helpful. Thanks for sharing your thoughts! ~Keri
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This is so helpful as I am overwhelmed by all the resources out there and feel like I may be throwing money down the drain using temp services or online services that don’t specialize. What is a budget recommendation to start?
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Lulu, Glad you found this article on hiring a digital marketing team a helpful resource for yourself, and that it helped you feel less overwhelmed. To provide additional insight, the budget should be attached to your marketing goals and what is required to achieve them. Every project is different and should be approached with customized tactics. I’m happy to discuss further with you – simply click the contact tab at the upper right and send me a message with a few more details. I answer all of those messages personally. 🙂 Thanks for visiting the blog and sharing your thoughts, ~Keri
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Thank you for such an amazing discussion.
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Hi there, Always happy to share insights about how to leverage digital marketing! Thank you for visiting the blog and sharing your thoughts. Hope we’ll see you here again. 🙂 ~Keri
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Thank you so much, Sharing for helpful content about Digital marketing team.
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Jordan, Thank you for visiting my blog and for sharing your thoughts so generously. Glad you found this article about hiring a digital marketing helpful for your pursuits. Thanks for your nice comment, ~Keri
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Incredible information is provided in this article. I post we seen moe post like that in furture.
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Hi there, Thanks for your kind words. If I might say so myself, I agree that this article as well as the comments below are a good resource for digital marketing tips and helping business owners in their pursuit of contracting a digital marketing team to handle their online marketing strategy. We do update the blog with similar insights frequently, so I hope you will visit again. Thank you for sharing your thoughts, ~Keri
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Great article. Loved to read this. Looking for more from you.
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Hi there, You’re in luck! We update the blog frequently with insights on digital marketing, working with contractors and business development topics. Glad you liked this post. 🙂 Thank you for your kind words, ~Keri
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Thanks for sharing a piece of awesome information and quality content. Keep sharing such posts.
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John, Always happy to share helpful insights on business topics like hiring a digital marketing team! We update the blog with similar tips often. Hope to see you here again soon. Thank you for your kind words, ~Keri
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Such a lovely idea about the great information blog thanks sharing this amazing article
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Hi there, Happy you like the ideas about digital marketing teams in this article! Please feel free to share with others you feel it would help. Thank you for your kind words, ~Keri
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I’m starting a media company and looking to hire a videographer intern to start creating YouTube content, but also need a marketing intern to start bringing in more traffic. Do you recommend hiring both interns at the same time if I have no cash coming in right now?
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Gracy, It really depends on your situation. * Do you have seed money giving you ability to pay payroll while getting your business going? * What do you expect of the Interns? * How much are you willing to pay your Interns? Most people consider college students as Interns that collaborate with the school so the student get college credit. The situation sounds great, but remember, students usually do not have an expert level of experience. You cannot usually depend on them for results-driven work. It is more appropriate, in most cases, to have them in supporting roles. * Does that fulfill the help you need? * Will you be able to take care of your responsibilities AND theirs, should they leave abruptly or err in their work? Additionally, Interns take a great deal of time. They are learning. So you also have to weigh if that is something you can manage. Would I recommend two interns starting at the same time for a solopreneur? No. If you will have a staff already around you where several people can share responsibilities. Maybe. Depending on the Interns and host school’s program. Would I hire an intern as a videographer that would create content where my brand reputation is at stake? No. I’d hire a professional for that, and bring in an Intern for a supporting role. Hope that helps! ~Keri
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Thank you Neil, that was so crisp and clear, we are n verge of hiring, but then my question is in Bangalore it’s difficult to find a digital marketing guy, do you have any questions or interview questions for me to ask them? And what would be the basic salary or interest that would really help them to stick and work for us?
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Natalie, We don’t have a Neil here, but I’m happy to answer your questions. Regarding interview questions, you want to ask about their digital marketing experience, and the results they’ve achieved on campaigns like the ones you want them to run for your company. You might also ask to see their portfolio of work and ask what they are most proud of. The key is feeling they would have passion for your project and have the insights to achieve your goals. Regarding salary, you need to do research on what is currently accepted for the types of digital marketing projects you want to do – Both in general, and in your country. Have an idea of what the landscape looks like before you ask them what salary they are expecting. Be willing to pay for expertise and the value a good digital marketer can bring to your team. Hope that helps! Thank you for visiting the blog and for posing your questions, ~Keri
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Such a nice discussion. Keep sharing stuff like that
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Miller, Glad you like this guide on how to hire a digital marketing team, and the conversation that has evolved in comments. We do update the blog frequently with insights on business development and marketing topics. I hope you’ll visit again. Thank you for your kind words, ~Keri
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Thank you for such an amazing discussion.
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Mariann, Glad you are pleased with this article and the comments from our reader community. Both should work together to be a solid guide for business owners and marketing managers in hiring a digital marketing team. Thank you for visiting the blog and sharing your thoughts, ~Keri
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Tom, Glad you feel this article will be helpful for others interested in hiring a digital marketing team. We also hope this will help business owners understand when they need to hire a digital marketing team! 🙂 Thank you for your kind words, ~Keri
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Hi there, Glad we could share information that is helpful for you and others on the topic of hiring a digital marketing team. Thank you for your comment, ~Keri
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Loria, Glad you liked this guide on hiring a digital marketing team. Happy to know you found it helpful and a practical resource. Thank you for sharing your thoughts, ~Keri
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Hi there, Happy this article helps you after a long wait. If you have been waiting to contract help with digital marketing, please let us know how we can help. Thank you for your comment, ~Keri
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This era is totally digital . Metaverse technology attract the whole world . Am agree with you company grows only throhugh digital marketing , the one who has this skill . Am beginer in this field and you help me alot regarding this . Mam kindly write about the metaverse ( virtual world) digital marketing also . Thank you
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Hello Art, As society evolves, we are indeed becoming more digitally-oriented, as you say. However, while a good majority of younger generations will be enthusiastic about the Metaverse, I’d say most of the older generations will not get excited about it. But we’ll see. 🙂 Digital marketing is important for every marketing strategy. Traditional marketing does still offer some benefit and advantage. So, we need to find the right balance of the two that fits our brands. We did publish an article about Facebook’s metaverse: idea-backup.purpleplanet.website/social-media/facebooks-new-metaverse/ We would welcome guest posts from genuine guest authors that would like offer deeper insight on meta, and virtual reality. Happy you have learned some things from our blog. Thank you for your kind words!! ~Keri
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Hi there, Happy you feel this is a good article with insight on how to hire a digital marketing team. Of course, I would hope this would inspire readers to click the “contact” tab and consider working with our team here. 🙂 Thank you for your kind words, ~Keri
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Hi there, Building knowledgable teams is important in any niche, and digital marketing is no different. Things change so fast in the digital marketing world, teams need professionals that keep up with online marketing topics and are continuing education in their field. Happy this article is helpful for you. Thank you for sharing your thoughts, ~Keri
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Bell, Always happy to share information about digital marketing, social media marketing, and business growth. Happy this article will help you! Thanks for your kind words, ~Keri
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Jaasica, We aim to be a resource to those looking for marketing insights. Thank you for sharing your thoughts, and your kind words, ~Keri
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Stacy, Thank you for sharing your interest in digital marketing. We do aim to be a helpful resource for digital marketing, social media, and related topics. Thanks for sharing your thoughts, ~Keri
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Adeeba, Thank you for visiting the blog and for enthusiasm regarding our articles! The tips are indeed meant to help those working on their own digital marketing. Keep us posted… Thank you for sharing your thoughts, ~Keri
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Linda, Thank you so much for appreciating our efforts through this article! We hope this would help you as you look into hiring a digital marketing team for your business. Thank you for sharing your thoughts, ~Jayne
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Junaid, Digital Marketing is more popular all over the globe for businesses of all sizes. 🙂 Thank you for sharing your thoughts, ~Keri
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Asim, Glad you like this article! We update our blog often with similar insights. I hope you’ll visit again. Thank you for your comment, ~Keri
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Vicky, I think you are saying that you feel this article is insightful and helps you with your digital marketing pursuits. I’m glad! 🙂 Thanks for your comment, ~Keri
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Moon, Hope this article on digital marketing helped you in your business endeavors. It is optimal for all types of marketing to work together. That would be the most optimal marketing strategy: Implementing traditional and digital marketing. Thank you for your comment, ~Keri
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Hasmi, Glad you liked this article on digital marketing. Hope you find it helpful and might even share it with those you feel might also find it resourceful. Thanks for sharing your thoughts, ~Keri
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Noah, Glad you like this article and feel you find value in our articles! 🙂 Digital marketing and content marketing go hand in hand – Both should be part of any thorough online marketing strategy. I hope you’ll visit again… Thank you for sharing your thoughts, ~Keri
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Paul, Happy to know you liked this article and feel it is helpful for your content creation and digital marketing efforts. Thank you for your kind words, ~Keri
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Oliver, I’m glad you liked this post and find it helpful toward your marketing pursuits. Thank you for sharing your thoughts, ~Keri
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Tom, Glad you like this article, and that you find it a good resource. We update the blog often with similar insights, so please visit again. We cover topics such as social media marketing, digital marketing, business growth, marketing strategy, business planning, and other similar themes. Thank you for your comment, ~Keri
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William, Happy to know you love reading our content. We try to publish helpful insights helpful to business owners, marketing managers and mobile entrepreneurs interested in growing their businesses. I appreciate your kind words, and your care to share your thoughts. Thank you for your comment, ~Keri
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Hi there, Glad you liked this article and found it helpful. We do indeed update the blog frequently with similar insights. I hope you’ll stop back. Thank you for sharing your thoughts, ~Keri
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Eral, Glad you liked this article and found it helpful. Digital marketing is a 24/7/365 world. We must continue learning new things daily, weekly, monthly, quarterly and yearly to stay on top of our game. Thank you for visiting the blog and for your kind words. ~Keri
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Manidsk It appears you were having some trouble downloading something in WhatsApp. That really is a question for the help center at WhatsApp because it depends where you are in the app and what you are trying to achieve. Before you contact the customer care center, you might check to be sure you have the most current version of the app. Hope that helps, ~Keri
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Mark, Happy to know you felt this article helped you solve a challenge! Please keep us posted. We update the blog frequently with similar insights, so I hope you’ll visit again. Thank you for your kind words, ~Keri
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James, Glad you liked this article. I appreciate your visiting the blog and taking time to read this post. If you do try any of these tips, please keep us posted – We’d love to know the results of your efforts! Thanks for your comment, ~Keri
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Great Article. Very Helpful. Just bookmarked your site for future updates. Thanks once again.
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Rob, Thank you for visiting the blog and for reading this article. I appreciate your sharing your thoughts – such kind words! I appreciate your bookmarking my website. We aim to be a resource for business owners, marketing managers, mobile entrepreneurs and social media marketing enthusiasts. 🙂 Thanks for your sweet comment, ~Keri
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My Goodness Keri, you have done a great job providing us all the fantastic information. I’ll hire a digital marketing team to promote my blogs. Thank you for sharing your knowledge. ~ Eddie
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Eddie, Thank you for your kind words – We aim to provide helpful information. Please let me know if you need help with digital marketing or in choosing your team. Thanks for sharing your thoughts, ~Keri
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Thanks for sharing such wonderful information, I feel like all your ideas are incredible! This article helped me a lot. Please keep sharing such useful information with us.
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Jacob, Glad you liked this article and the ideas within. Also happy you found the information helpful. We update the blog with similar insights often, so please feel free to check back. 🙂 Thanks for sharing your thoughts, ~Keri
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Hi there, Glad you found this article helpful. Thanks for visiting the blog, ~Keri
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Gargee, Thank you for your kind words. Glad you found this article helpful! ~Keri
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Andrew, Glad you think this article is helpful. I hope your success continues with your digital marketing team. Thanks for your comment, ~Keri
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Diane, Glad you found this article helpful. ~Keri
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Every organization should read this article before hiring digital marketing team.
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Hi there, Glad you liked this article and found it helpful. Thank you for visiting the blog and for your positive words, ~Keri
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Extremely helpful advice, especially now, since many businesses are going online in the wake of COVID 19. Thanks, as always, for the best advice on the Web!
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Hi there, Glad you like this post. So much that you have linked to it. Thank you!! We update the blog often with similar insights especially for business owners, marketing managers and mobile entrepreneurs. Hope you’ll visit again. 🙂 Thanks for your comment, ~Keri
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Mary, Thank you for your kind words! It is true – COVID-19 effects are leading businesses to consider alternate ways of meeting their goals and missions. More organizations are reaching out to digital marketing consultants and hiring marketing strategists. A digital marketing team can be created to fit the specifics of any type of business. Glad you found this helpful, Mary, ~Keri
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