Eleven Signs You Need To Redesign Your Website

Idea Girl Media
January 17, 2019
You know why your website is important. But do you know why and when to redesign your website? Here is…...
Eleven Signs You Need To Redesign Your Website featured image

You know why your website is important. But do you know why and when to redesign your website? Here is a thorough list of eleven signs you should prioritize it right now...

How Often Should You Redesign Your Website?

We get comfortable, but ... Websites don’t last forever.

  • Technologies evolve
  • Trends change
  • Competitors compete
  • Sacred cows die

There will come a time when you need to get a new website with a completely fresh look and updated functionalities. How do you know when that time has come?

If you’re considering hiring a website designer for a big redesign, you’re on the right track. There are some things that you shouldn't dive into yourself. You need your business website to be as professional and functional as possible.

Take the time to research and hire the right website designer to handle the redesign for you. You take the stress off of yourself and spend time in your lane of expertise. In turn, you are able to use your time to focus on the things that grow your business.

Your website is the face of your company, it should be polished and attractive for the world to see. So, with this in mind, let’s dive into eleven signs that you need to redesign your website -- sooner than later.

1. Elements Don't Work

As your website gets older, you may find that elements start to break. Examples include:

  • Links
  • Images
  • Functions

This usually happens if you don’t have a maintenance contract with a website developer. After all, if you don’t constantly monitor, update, and fix your website, over time elements will begin to fail.

2. Doesn't Rank Well

Maybe your website never ranked well in Google, or maybe you have noticed your rankings drop. You might also begin to see that a key competitor starts to rank better than you, and pull business away from yours.

These are all signs you need to redesign your website and formulate a new marketing strategy.

3. Low Traffic Levels

This point follows the previous, and is particularly important if you intend to stay competitive.  When rankings fall, do does your website traffic.  When online traffic decreases, that will probably have a negative effect on your bottom line.

This, right here, highlights the true importance of an updated website.

4. Low Sales/Conversions

Following the train of thought, low sales/conversions is another reason to redesign your website. It is often the case that there might be something in the existing design that is causing the low sales/conversion rate.

A good website designer will recognize these problems and ensure they don’t occur on the new version of your website.

5. High Bounce Rate

A website bounce is when a person visits your website and leaves without clicking on any links or menu items to visit another page -- They only view one page. Although this is not an absolute rule, a high bounce rate is generally an indicator that there is something causing friction, or a reason for your website visitors to leave.

Customer experience on your website is so important. Even though you will only host your online guests for a short time, they do relate this to the quality of your business. It is to your advantage to keep them on your website for a longer period with a smile on their face.

Especially if it has been a few years since your last update, redesign your website to create the best customer experience possible.

High Bounce Rate Is A Reason To Redesign Your Website as described at Idea Girl Media

6. Loads Slowly

A website that loads fast is crucial to online marketing success. If visitors have to wait for more than a second or two for the main content of the page to load on the screen, you have a problem. They will click away and leave. A new website is likely to be the solution.

7. Loads Slowly On A Mobile Phone Without Wi-Fi

Following on from the point above, you shouldn’t just assess page load times using a computer connected to the internet by broadband. How quickly your website loads on a mobile device using 4G is also important.

Put simply, it should load fast. And if it doesn’t, you absolutely need to take action and redesign your website.

8. Doesn't Work Well On Mobile

Staying on the mobile theme, you should check all the features and functions of your website to ensure they work properly on mobile devices.

For example, are all the links, buttons, and menu items easy to tap with a finger? If something doesn’t work or is difficult to use, you should consider getting a new website.

9. Hard To Manage

It should be easy to add and change content on your website. If it isn’t, you need a better solution. This is especially the case if you built your own website with outdated technology.

10. Doesn't Match Your Business

Has your business changed since your last website was built?

Is there a different focus, has your business grown, or do you offer a different range of products or services than those displayed on your website?

If so, you need online representation that better suits your company!

11. Looks Outdated

Finally, compare how your website looks with your niche competitors as well as with other, modern websites on the internet.

  • Does your website look current?
  • Are you using similar elements as others in your niche and industry?
  • Would your team feel like you are keeping up?

If the consensus is your website looks old and tired, you should really consider getting a refresh.

Why Refresh Your Website?

Think of your website as the foundation of your online presence wardrobe. Like with seasons, you need to:

  • Update the look (pages)
  • Tweak the appearance (branding)
  • Bring in the right accessories (plugins)

Doing those things will improve:

Bottom line: You will need to redesign your website periodically. Is it due for that redesign now?

KWD

9 Replies

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Glad you like this article. I hope you found it helpful. We update the blog frequently with similar topics, so I hope you’ll stop back. Thank you for your comment, ~Keri

      Reply to Keri

  1. Kyra Rodriguez Gravatar

    By Kyra Rodriguez on

    I’m planning to redesign my website and this is perfect!!! Thanks for the great tips!

    Reply to Kyra

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Kyra, Glad you found this article helpful. Good luck with your website redesign. If you find you need help, please let me know. Thanks for sharing your thoughts, ~Keri

      Reply to Keri

  2. Telecompunch Gravatar

    By Telecompunch on

    You are using a social icon badge shown in your website header, is it bcos of plugin, any code or is it built-in in your theme?

    Reply to Telecompunch

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Thank you for reading this article – glad you found it helpful. There are so many plugins out there for social media and social media promotion. While I have not created a plugin myself, I can try to recommend one that helps you. First, I’d need to know your ultimate goal … How are you wanting to promote your social media links? To where? What will the audience be? And, once they reach them, how are you hoping they will react? Knowing those answers will help me help you. Looking forward to hearing back, ~Keri

      Reply to Keri

      • Telecompunch Gravatar

        By Telecompunch on

        Promoting website’s social accounts like follow us on Facebook, Twitter etc, Any good plugin to display multiple links on website especially on sidebar?

        Reply to Telecompunch

        • Keri Jaehnig Gravatar

          By Keri Jaehnig on

          There are many good plugins… Most social network platforms have their own badges and plugins ready with copy & paste code, so if you only need one on a page, that might be a good way to go for some goals… SumoMe offers a good multiple social icons bar that scrolls down the page as readers are there. Click To Tweet offers a good option for helping blog readers share your blog posts into their Twitter stream. That’s only scratching the surface. You could do a search for social share plugins – You’ll likely get a large amount of choices. Multiple good mentions would be something to go on, and then I always do a search to verify those recommendations. Best yet is to discuss it with your web developer to see what they recommend as the best option for your website. You don’t want too many badges and plugins that they clash with each other. My site’s social icons are written into the code. Hope that helps. 🙂

          Reply to Keri

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