If your business will be launching a new website, you probably want one of the best website launch campaigns, right? This article gives business owners steps to follow for least frustration and most success…
A Website Launch Guide For Smart Business Owners
It’s a fact. Your website is going to be one of the most powerful tools your business has when it comes to marketing. If it isn’t informative and easy to navigate, you risk alienating your customers. In turn, they will more than likely go to one of your competitors.
Launching and managing a website can be especially daunting. Adding the management of a new website launch campaign can be pure overwhelm. However, you can implement a strategy that will help simplify launching and running an effective website.
So, let’s optimize your website launch – five top tips to success for you and your marketing team…
Consider: In-house Or Outsource?
You need to decide:
- Whether you are going to do it all yourself
- Whether you will use in-house staff
- Whether you will outsource to a third party
There are advantages and disadvantages to each of these options. For most it comes down to budget and amount of control over the website.
Creating a site that not only looks good but works well is a demanding job that requires time and skills. A business owner’s job is to develop the business and concentrate on generating revenue.
So be smart! Let a trained professional create and design your website. You will find it well worth the initial investment and of the best website launch campaign ideas.
Develop An Understanding Of SEO
Search engine optimization, or SEO, is essential when it comes to your website and online marketing. If it is not incorporated into your marketing plan, you won’t be as visible or rank highly in Google searches.
It sounds a lot more complicated than it is. Mainly, it is thinking carefully about the words that people might use when they are searching for things your business does. There are plenty of tools and plugins to help you, but you should also do your research and find the best SEO expert for your budget.
You may or may not already have a presence on social media, but if you want to effectively promote your website, it is also essential. It is also important to have a good social media strategy.
Be sure your pages on Facebook and Twitter are frequently updated. Also, avoid only pushing your own content and products or services. Sharing content from other sources may sound strange, but it is a smart way to establish yourself as an industry expert.
Find out what your customers are looking for, post content that offers them value, and you will increase the overall visibility of your website.
You must have an idea of how many people are visiting your website and how they are getting to it. This allows you to use the data to make improvements in your marketing.
By installing analytics software into the back end of your website and blog, you can track and monitor traffic. Google Analytics is thought to be one of the best. There are other analytics software options. Be sure you implement something that gives you a breakdown of:
- How visitors are looking at your site
- Time spent on particular pages
And how they came to land on your website.
Make Sure It All Works
Before you launch your website, check that every aspect of it works smoothly. This includes looking at every page, and every link, and making sure that it is mobile responsive.
Check regularly – broken links can be frustrating for your customers and can also harm your website ranking.