Struggling to understand Facebook analytics? Consider this Infographic a Facebook analytics tutorial presented as if Facebook were a village of 100 people…

A Fun Look At The Power Of Demographics Using Facebook Analytics

Facebook has billions of users around the world, and it can be hard to conceptualize such large numbers.

This Facebook infographic shows us 2018 Facebook analytics, updated from an original version created in 2016. Loomly put the infographic together using data from Facebook Audience Insights, which provides a wide variety of details about Facebook users.

If Facebook was a village of 100 people:

  • 56 villagers would be men
  • 44 would be women
  • 4 people would be over the age of 65
  • 63 people would be 18 to 34 years old

There would be 38 single people and 41 married people.

Just a few countries make up a large percentage of Facebook users. In the village of 100 people:

  • 13 residents would be Indian
  • 11 would be American
  • 6 would be Brazilian

Since 2016, the proportion of Indian Facebook users has increased and surpassed the proportion of American users. In 2018, one villager would be from Dhaka, Bangladesh.

English is by far the most popular language used on Facebook. So, it should be no surprise that 43 out of 100 villagers would speak English. Comparatively,14 people in the village would speak Spanish.

Facebook Insights also provides information about jobs and education. In our Facebook village of 100 people:

  • 68 residents would have a college degree
  • 24 would have some type of management position

Since 2016, the number of college graduates and the number of people holding management positions using Facebook has decreased.

In 2018, mobile devices seem to dominate Facebook. Of the 100 village residents:

  • 92 people would primarily be mobile users
  • 64 villagers would be using Android devices
  • 20 would be using iOS devices

Based on Loomly’s Facebook analytics, Android is significantly more popular than iOS. However, both the proportion of Android and iOS users has increased since 2016.

Understanding the site’s largest demographics is essential for successful Facebook marketing. With this infographic, you can see the typical Facebook user’s:

  • Gender
  • Age
  • Country
  • Language

And other important characteristics that help you provide tailored content that will appeal to your target audience.

Facebook Analytics: Facebook As A Village Of 100 People [Infographic]

Th Infographic below helps explain Facebook analytics by comparing the site to a village of 100 people. By thinking of just 100 people instead of billions, you can understand the power house of social media’s demographics much more easily.


Facebook Infographic: If Facebook Were A Village of 100 People

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