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Mike Klein, Changing the Terms

Client Challenge

The client was a leader in the communications field – most specifically, Internal Communications. He is a sought-after speaker and trainer and was growing a community of communications leaders, #WeLeadComms.

While his following was considerable, his efforts were not reaching ideal potential customers and he needed to increase exposure for his training courses and growing community to attract potential sponsors and stakeholders.

Our Solution

We found that the client would need to update his website text to clarify his brand messaging to be more appealing to website visitors. Additionally, he needed to refresh his branding. We connected him with a branding specialist and consulted with him on the most optimal website text to attract new clients and collaborators.

Through a monthly coaching program, we continued consulting to work through solutions for bringing new traffic to his sales pages and signups to his training courses. We also helped him formulate plans to keep his #WeLeadComms audience growing through shifting messaging, using online advertising and hosting live conversation sessions. One of our recommendations was a Media Kit.

To bring more engagement to his social media efforts, we presented the client with graphics templates he could quickly edit and use for the long-term. We recommended a regular E-newsletter out to his contacts to promote his ideas, courses, #WeLeadComms and speaking activities.

How It Performed

The refreshed branding and website received very good feedback from colleagues and clients. The new blog presentation drew new visitors and increased traffic to the website. In the process of coaching, the client decided to put his training course sessions on hold and opted for more live sessions to bring focus to communications conversations and grow awareness within his community.

The ads worked to attract new fans and followers. Together we took #WeLeadComms from 7,000 to 11,000+ in just a few months’ time. The E-newsletter contributed to the audience increase as well. The growth continues at a rapid pace, which keeps him in the limelight within his profession. He now has a waiting list of comms pros waiting their turn for spotlight profiles.

In addition, the stakeholder support has grown for the #WeLeadComms project. The Media Kit was re-named to Sponsor Kit and helped secure multiple sponsors. The client’s courses have now been licensed by a top industry organization, bringing him more influence within his industry.

Testimonial

“Some good news – I’ve been able to generate some excellent traffic from the first two posts I’ve shared from the revamped blog, including some reactions from dormant connections and some from senior in-house folks who had previously been outside of my network.” ~ Mike Klein, Changing The Terms

Testimonials

Social Media
Keri is an excellent communicator, both in the verbal and written word. She is a master at matching tone, style, and expectations with her execution of a message and solution alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
…forward thinker.

Leanne Hoagland Smith

Business Writer at Post-Tribune

Social Media
I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media
Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media
Keri Jaehnig is fantastic – particularly at identifying gaps in one’s marketing and positioning presence. In the period I’ve worked with her, she suggested some key additions to my approach that have helped accelerate the growth of #WeLeadComms and strengthened my personal brand substantially. She’s well worth a conversation.

Mike Klein

Changing The Terms

Social Media
I ALWAYS learn SOMETHING from you, Keri!  I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media
I stumbled across this page seeking a social media snafu solution and Keri came to the rescue! She is so sweet and responded quickly. I highly recommend…

Lisa Beres

TV personality and Author

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring.

Missy Wright

hardyclub.com

Social Media
Keri is a great leader within many specialties. Her positive energy, awareness, interpersonal and communication skills are appreciated in every group setting. Keri is very supportive to her fellow co-workers/team members. Once committed to a project she shows an outstanding dedication to each and every detail of a project

Debbie Rinehart

Website Editor, Clinton County Leadership Institute

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her. 

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media
I approached Keri about providing marketing strategies for a local publication, and she quickly developed several written, concise initiatives designed to help increase revenue and raise awareness within the community. Her input has been crucial to the health of the publication.

Scott Brooks

Satellite Operations Coachman Metro/SORTA

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K.

Author 

Social Media
Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media
Keri is very passionate about what she does and is always looking for ways in which she can help. Always brings great value to the table and feel very blessed to have connected with her.

Ravi Shukle

Owner And Founder

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Mike Klein, Changing the Terms

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