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Mike Klein, Changing the Terms

Client Challenge

The client was a leader in the communications field – most specifically, Internal Communications. He is a sought-after speaker and trainer and was growing a community of communications leaders, #WeLeadComms.

While his following was considerable, his efforts were not reaching ideal potential customers and he needed to increase exposure for his training courses and growing community to attract potential sponsors and stakeholders.

Our Solution

We found that the client would need to update his website text to clarify his brand messaging to be more appealing to website visitors. Additionally, he needed to refresh his branding. We connected him with a branding specialist and consulted with him on the most optimal website text to attract new clients and collaborators.

Through a monthly coaching program, we continued consulting to work through solutions for bringing new traffic to his sales pages and signups to his training courses. We also helped him formulate plans to keep his #WeLeadComms audience growing through shifting messaging, using online advertising and hosting live conversation sessions. One of our recommendations was a Media Kit.

To bring more engagement to his social media efforts, we presented the client with graphics templates he could quickly edit and use for the long-term. We recommended a regular E-newsletter out to his contacts to promote his ideas, courses, #WeLeadComms and speaking activities.

How It Performed

The refreshed branding and website received very good feedback from colleagues and clients. The new blog presentation drew new visitors and increased traffic to the website. In the process of coaching, the client decided to put his training course sessions on hold and opted for more live sessions to bring focus to communications conversations and grow awareness within his community.

The ads worked to attract new fans and followers. Together we took #WeLeadComms from 7,000 to 11,000+ in just a few months’ time. The E-newsletter contributed to the audience increase as well. The growth continues at a rapid pace, which keeps him in the limelight within his profession. He now has a waiting list of comms pros waiting their turn for spotlight profiles.

In addition, the stakeholder support has grown for the #WeLeadComms project. The Media Kit was re-named to Sponsor Kit and helped secure multiple sponsors. The client’s courses have now been licensed by a top industry organization, bringing him more influence within his industry.

Testimonial

“Some good news – I’ve been able to generate some excellent traffic from the first two posts I’ve shared from the revamped blog, including some reactions from dormant connections and some from senior in-house folks who had previously been outside of my network.” ~ Mike Klein, Changing The Terms

Testimonials

Social Media
Keri is ambitious, hard-working and dedicated. More importantly, she is passionate about investment in humanity and the betterment of society. I highly recommend her for whichever endeavors she decides to pursue.

Shannon Fee

Real Estate Entrepreneur

Social Media
…forward thinker.

Leanne Hoagland Smith

Business Writer at Post-Tribune

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
I want you to do our social media.

Debbie Stamper

Executive Director, Clinton County Convention and Visitors Bureau

Social Media
Keri Jaehnig is fantastic – particularly at identifying gaps in one’s marketing and positioning presence. In the period I’ve worked with her, she suggested some key additions to my approach that have helped accelerate the growth of #WeLeadComms and strengthened my personal brand substantially. She’s well worth a conversation.

Mike Klein

Changing The Terms

Social Media
Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media
Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media
Keri brings a unique set of skills and background to any environment she works in. 

Darlene Hicks

Leadership Professional & Business Development Officer

Social Media
I ALWAYS learn SOMETHING from you, Keri!  I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media
Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs. 

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
Our experience with Keri and Idea Girl Media has been a tremendous partnership. Keri “gets” social media and has a creative and collaborative approach to solving her client’s challenges and needs. Keri listens, understands, asks pertinent questions, and offers solutions that reflect her professionalism and expertise. We have partnered with Keri on several education client initiatives and her suggestions and plans were spot-on and made a true difference for our team and our clients. I am excited to further our partnership and I would not hesitate to recommend Keri for anyone looking for creative social media solutions.

Bart Caylor

President, Caylor Solutions, Inc.

Social Media
Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media
Keri is an experienced, disciplined professional, one whom I would be able to work with on any project, anywhere, and at any time.

Mary McFarland

Author and Grants Writer

Social Media
Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

Social Media
Idea Girl Media has always provided terrific ideas and the clear direction I need to write blog posts and LinkedIn posts that deliver true value to my audiences and followers. I also appreciate Idea Girl Media’s fresh perspective and detailed feedback on my post drafts in progress; ultimately, this improves my SEO and the impact of every post.

Teresa Zumwald

Zumwald & Company

Social Media
We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.

Judy Curry

Chief Marketing Officer, The Hybrid Shop

Social Media
Keri will challenge you to do better and be better in your business.  Take a chance with her and you will not regret it.

Joe Cheray

Social Media Professional

Social Media
You’ve made a big impact on a lot of people.

Ron Keim

Business Owner & VP of Wilmington, Ohio Toastmasters

Social Media
She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

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Mike Klein, Changing the Terms

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