Case Study | The Hybrid Shop

Client Challenge

The Hybrid Shop was starting from square 1.5. They had the beginnings of a website and blog and needed social media and online promotion.

Their mission was to educate the public about their new, green technology that was seen by some as controversial. They had to debunk myths on a grand scale and get buy-in from those in their industry. THS’ goal was to sell franchises on a global scale as well as products that supported the technologies found in their franchise locations.

Our Solution

We partnered with their web developer to complete their online presence, creating Facebook, Twitter, LinkedIn, Instagram and YouTube pages and profiles. This included some imagery, implementation of brand messaging and amplifying their brand voice.

In addition, we formulated and executed a social media strategy that included blog content, company class and events promotion, industry information as well as spotlighting their franchise partners and collaborators. We handled their social content creation, social media content syndication, social response and brand monitoring.

How It Performed

For a new and controversial technology, there was a lot of enthusiasm for their brand. Social engagement was consistent and fans contacted the brand via their social media on a regular basis.

The Hybrid Shop added new franchises consistently during the time we worked with them. Their events were well-attended, and they did well at the SEMA Shows where they hosted booths each year.

THS was able to secure feature video spots with Terry Bradshaw and Donald Trump Jr., and attracted a multi-million dollar investment which dramatically changed the already positive trajectory of their business and franchise network.

Testimonial

“We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.” ~Judy Curry, Chief Marketing Officer, The Hybrid Shop

Social Media

I’ve been following Keri Jaehnig for years. I like her common sense approach to business social media.

Liz Evangelatos Barney

Web Designer for Small Businesses & Government Agencies

Social Media

She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media

Whether you are an individual, a small business or a large corporation, Keri and Idea Girl Media can assist you with all of your social media needs. She is an expert in all forms and can train your people to have a working knowledge of the ins and outs. Social media isn’t going anywhere and is only getting more important. You can’t afford NOT to have Keri bring you or your company up to speed. She is creative, innovative and highly-respected in her field. She IS your go-to person for all of your social media needs.

Kay Frances

MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media

Keri continues to impress me with her wisdom and willingness to share! As a person with a passion for community development, I am honored to be a part of her circle!

Debbie Wilson

Welcome Team Leader at Missouri Job Center

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media

I just spent this past year with Keri as my MENTOR. The only reason I was overwhelmed at times was due to the vast amount of information Keri has at her fingertips. As I look back I see that despite my resistance I learned a ton of stuff and have available resources as I need them. I am known to ask a gazillion of questions and Keri shifted and answered what I need. I so look forward to spending time again with Keri and others to move ahead another year.

Roslyn Tanner Evans

Jewelry Crafter & Entrepreneur

Social Media

Keri Jaehnig is creative, hard working, honest, dependable, persistent and more.

Real Estate Developer

Green Business Developments

Social Media

She inspires us to strive to the next level when it comes to social media. In addition to this she brings together a varied group of experts so that not only do we learn from Keri’s vast wealth of knowledge but from other people’s as well.

Dr. Elise Cohen Ho

Holistic Life Coach

Social Media

Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media

Keri is a detailed oriented manager. She thinks through all aspects of her work and shares information in timely formats. She has excellent writing skills. She has a high degree of commitment and strong sense of professionalism.

Terri Barton

Director of Curriculum and Instruction at East Clinton Schools

Social Media

She’s VERY good at maximizing Facebook strategies for her clients as I have witnessed her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.”

Rob Pene

M.A, Ed, Director of Services at Mission Driven Thought Leaders

Social Media

Idea Girl Media has provided high-quality, affordable marketing services that have measurably enhanced my career as an author. I recommend this service to all.

Mary McFarland

Author

Social Media

Keri Jaehnig you are a treasure to all of us here! Thank you for the difference and impact you make, and the incredible example you are to me! I can only see good things for you with all the good you put out there!

Missy Wright

Darren Hardy, LLC

Social Media

Even though I’d learned a fair amount of Social Media from various sources and on my own, I’ve learned tons more from Keri and benefited tremendously from our fb group she started.. She is good at teaching all levels from beginner to advanced. Amazing.

Sheryl Brown

Owner and Artist

Social Media

Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media

Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K

Author

Social Media

I’ve been following Keri online and have been blown away by her expertise, creative content, and overall leadership in this big ol’ digital world!

Jennifer Posner Lehner

The Front Row

Social Media

I am very, very pleased with how the branding turned out! I have had so many little signs over the past few days confirming the decision to go with the green theme of grounding and balance, and the logo. Thanks for the email signature recommendations.

Kathryn Bumgarner

John Maxwell Certified Trauma Recovery Coach, Trauma Recovery

Social Media

Keri brings a unique set of skills and background to any environment she works in.

Darlene Hicks

Leadership Professional & Business Development Officer

Social Media

…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

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