Case Study | The Hybrid Shop

Client Challenge

The Hybrid Shop was starting from square 1.5. They had the beginnings of a website and blog and needed social media and online promotion.

Their mission was to educate the public about their new, green technology that was seen by some as controversial. They had to debunk myths on a grand scale and get buy-in from those in their industry. THS’ goal was to sell franchises on a global scale as well as products that supported the technologies found in their franchise locations.

Our Solution

We partnered with their web developer to complete their online presence, creating Facebook, Twitter, LinkedIn, Instagram and YouTube pages and profiles. This included some imagery, implementation of brand messaging and amplifying their brand voice.

In addition, we formulated and executed a social media strategy that included blog content, company class and events promotion, industry information as well as spotlighting their franchise partners and collaborators. We handled their social content creation, social media content syndication, social response and brand monitoring.

How It Performed

For a new and controversial technology, there was a lot of enthusiasm for their brand. Social engagement was consistent and fans contacted the brand via their social media on a regular basis.

The Hybrid Shop added new franchises consistently during the time we worked with them. Their events were well-attended, and they did well at the SEMA Shows where they hosted booths each year.

THS was able to secure feature video spots with Terry Bradshaw and Donald Trump Jr., and attracted a multi-million dollar investment which dramatically changed the already positive trajectory of their business and franchise network.

Testimonial

“We are so fortunate that we entrusted Keri to manage our social media. She grew our online voice and social media presence to position us as leaders in our industry. This was a very daunting task since our company, The Hybrid Shop, was new and represented an emerging industry with a new audience. We appreciated her responsive monitoring and graphics that engaged and created a great response from our audience. Keri always kept us informed of trends and any SM platform changes that would affect us and is incredibly knowledgeable about all the different facets of social media.” ~Judy Curry, Chief Marketing Officer, The Hybrid Shop

Social Media

I stumbled across this page seeking a social media snafu solution and Keri came to the rescue! She is so sweet and responded quickly. I highly recommend…

Lisa Beres

TV personality and Author

Social Media

Keri is an experienced, disciplined professional, one whom I would be able to work with on any project, anywhere, and at any time.

Mary McFarland

Author and Grants Writer

Social Media

Thank you so much for your time as it truly made a great impact and saved me much time and money.

M.S.

Millionaire Franchiser, Investor and Speaker

Social Media

Any time Keri takes on a new technology or solution, she makes her best effort to learn it inside out, leverage her networks, and share her findings with those actively engaged with her. She’s very good with keeping up with key influencers in her vast network which we know is rather difficult in our hurried business and personal lives alike.

Yomar Lopez

The IT Guy Who Communications

Social Media

I appreciate all the good coaching you provided to get me started…

Executive Director

Executive Director, non-profit organization

Social Media

Keri, to say you’re a jewel would be a drastic understatement. Your support means the world to me…

Anita K

Author

Social Media

Oh my, Keri! You ARE covering lots of ground. Thank you so much for your guidance and work with our new social media manager. I know she has been learning a lot.

Sherry Weller

Executive Director, New Life Clinic

Social Media

I had the chance to connect with Keri via social media and have seen her level of enthusiasm, follow through and entrepreneurial spirit … She’s always working on creative new ideas and re-inventing herself as a marketing expert, while maintaining a steadfast commitment to the skill and experience she possesses.

Scott Spicer

Healthcare Professional; Spicer Consulting

Social Media

I ALWAYS learn SOMETHING from you, Keri! I’ve learned so much from you regarding social media! THANK YOU!

Nancy Harms

Health Industry Professional

Social Media

…the level of your information provided to me every year was so good that I need to publish your answers among the first.

Adi Domocos

CEO, Hot In Social Media

Social Media

Keri is a trusted and proven partner in this world of social media and marketing. Her ideas and insights have bottom-line results. Add to it her kindness and caring and you have a world-class small business coach!

Mark Ballard

Business Owner And Designer

Social Media

I have observed over time how Keri has delivered consistently professional and high-quality service. This is Keri’s natural M.O. and her springboard to success…Keri’s platform and her depth of experience and knowledge well-positions her business, Idea Media Girl, to be well ahead of the curve when it comes to social media leadership. Feminine Face of Money

Dianne Juhl

CEO & Founder at Feminine Face of Money

Social Media

Keri is awesome when it comes to Social Media and her creative ideas generate true social media engagement and excitement. Her organization and leadership in the groups she has are amazing. I would recommend her for your social media engagement needs and definitely connect with her and her wealth of knowledge.

Dawn Collea

Sales And Marketing Director at Thomas Gymnastics At The Beach

Social Media

Keri is resourceful and self-starting. She is great at creating content that engages our Facebook community very well.

Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media

Keri is someone that we hold dear in our community, and it wouldn’t be the same without her! Her dedication and commitment to making a difference have made her a treasure to all of us here. We are so grateful for Keri for not only what we see here in the Hardy Club, but for what she does when no one is watching! Her actions speak volumes about her character and the incredible example she is to me and others. Keri’s thoughtfulness and actions showcases her genuine care and appreciation. It’s this kind of selflessness and kindness that sets her apart! Her unwavering dedication to making an impact for someone else is truly inspiring. Thank you Keri for being an exceptional role model, not just in our CRASH, but in life. You are a true gem, and we are grateful to have you with us.

Missy Wright

HardyClub.com

Social Media

You’ve made a big impact on a lot of people.

Ron Keim

Business Owner & VP of Wilmington, Ohio Toastmasters

Social Media

Keri’s guidance in re-branding our 98 year old company led us to keep important traditions while updating our brand to become a top-notch regional carrier ready to deliver quality service now and into the future. She made it far easier than we ever thought it could be.

National Sales & Marketing Director

Transportation & Logistics Company

Social Media

Keri was diligent, caring, understanding, and truly interested in the business. The business is unique in its placement and market, providing free house and pet sitting services worldwide, and she jumped in with enthusiasm and professionalism. She clearly identified the areas needing improvement and how best to position the brand within the marketplace. Keri came up with some really clear and concise messaging and helped to target the marketing to the appropriate stakeholders. She left me with a dynamic and full slate of Social Media messaging that I still use today. Keri was honest and didn’t sugarcoat the message, but offered direct and honest feedback. I would not hesitate to recommend Keri to any business who is looking for assistance in the Social Media and online marketplace.

Louise Read

House Sitting World

Social Media

She’s VERY good at maximizing Facebook strategies for her clients as I have witness her activities yield a great return for her clients! Keri is a superstar and I’m glad to recommend her to everyone looking to hire her.

Rob Pene, M.A, Ed

Director of Services at Mission Driven Thought Leaders

Social Media

Keri is a favorite social media expert and mentor with a heart for helping others. We highly recommend her…

Joel Carter

Principal at Carter Architecture, Inc.

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