When we jump on Facebook, we set up our personal account, connect with friends and family, and off we go to like, share, and enjoy... But what about when we make a Facebook Page and try to promote our small business or non-profit cause?
That can be a little overwhelming - especially since they keep changing things up...and giving us more options!
Facebook Basics
A few factoids to help you get from A to B...
- Your Facebook Profile is your passport to interact on Facebook.
- Your profile allows you to create & administer Pages.
- Your profile allows you to create & administer Groups.
- Your profile connects with applications (apps) that enhance your experience at your profile, at your pages, and connecting to various social platforms on the Internet.
Your profile is like "home base" to all things Facebook. It's like a "key to the Facebook City."
Facebook-isms
A profile is not a Facebook page -- They are different. One allows you to connect with friends, the other serves as a marketing vehicle for a business brand, non-profit organization, or public figure.
Facebook is clear that marketing a brand from a profile is against their Terms Of Service.
While their policy changes and technology developments have affected pages in the news feed -- the Home page -- Facebook has given Page Admins several functions to connect with fans and create relationships with other brands.
How To Use Facebook Pages As Your Brand Name
Many admins opt to put Facebook Pages settings at "Always comment and post on your page as [insert your page name here], even when using Facebook as [insert your name here]." That allows you to appear as the brand name when on your own page(s), but then appear as yourself automatically when you hop over to other pages and profiles on Facebook.
One really great option is interacting on Facebook as your business name!
If your settings are as stated above, then this video will be an easy introduction to using Facebook Pages as your brand name:
It's really that simple!
The only thing we did not do in the video is take you to another Facebook Page to post as your brand. However, the way your message will appear is exactly as it appears there in the news feed in the video.
By interacting as your business brand name, you are able to create collaborative relationships and create brand evangelists in new ways.
Just remember to click the link to use Facebook as your profile name when you are finished with those posts.
Was the video helpful?
How are you using Facebook as your brand name to increase brand awareness?
Please tell me in the comments box below... :)
If this video above was helpful, you might like my new Tutorials Page where I have posted more videos for you.
55 Replies
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Now, with the new features of facebook, I really understand that brand and people are closer than ever. To manage online reputation and difference profiles and objectives can be a good tool. Congratulations for the post, Keri!
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I found your videos very helpful too! Facebook indeed is a powerful media. I’m searching your page on facebook so that I can also have my questions posted. Thanks
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It was real pleasure to discover this blog. Maybe you’d like to place a banner on my blogroll? How can I contact you on private?
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It is easy but to maximize its potential for brand visibility requires constant updating and testing. Are you satisfied with your page presence so far or yearning for better results? You’ll be surprised how sometimes a slight change in page layout or posting habit could make a huge difference!
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Facebook can be one of the best online selling tools in the business as long as you know how to handle it correctly.
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I’m an avid Facebook user.. And what a good idea that you have. Thanks for sharing this.. Very knowledgeable! 🙂
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Hi Keri…You always provide us a lot of things in your blogs…Thank you!
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Keri , thank you for answering Fabrizio’s question. Ihad the same question and you confirmed my thinking with regard to having your own web page.
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I would definitely love to ask questions to you Keri..Thanks for this one!
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Hi Keri…You are such a nice person to share this information to us…Thanks a lot!
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Those are great information! Thanks a lot for sharing this kind of post to us here…I am sure a lot of people will be interested too…
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Thank for clarifying the fact that Profiles are for Indiviuals and Pages are for businesses on Facebook! Well you have got me to understand that now. Informative post I like it. .
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Keri, great information! What is etiquette about posting on other page walls as your page? Is it proper to just respond to their posts as a page (comments, likes, etc), or is it ever OK to post on their wall as your page? What would be an appropriate way to do that without being spammy?
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Great post Keri. One question. I noticed that a lot of companies are using Facebook as their main web presence. I usually suggest to my clients to maintain their own website since it could be risky to have only the FB page. Imagine if something go wrong with your page (e.g. for a virus) I feel FB (with millions of account to manage) would rather cancel the page than try to fix the problem. What do you think Keri? Thanks
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Another great post and very informative as always – Thanks, Leanne Hoagland-Smith
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This is really great.. 🙂 Thanks for the helpful tips.. I am it would be handy for all times.. Keep up the good work!
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I’m a visual learner, so thank you for using video to deliver tips that would have taken much longer to read and put into use! You simplified the concepts quite nicely! I’m heading over to the tutorial page to see what else you have! Thanks, Keri!
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Its a great topic to share ..I have created my own page ..but i cant find members coming to my page 🙁 i have to market it somehow .. Thx a lot for your comment on my blog .
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Pingback: Facebook 102: How To Use Facebook Pages As Your Brand Name
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Great post, Keri! As a web designer I have noticed that more and more companies are using Facebook as their main presence on the web. It has been replacing the good old traditional websites lately and I find myself doing productions which could be called ‘Facebook Websites’ for a lack of a better term. Facebook websites are like mini websites but inside a Facebook Tab. I suppose this makes sense as Facebook comes with a client base already built in. I still think that companies should have a proper website, but having an additional presence on Facebook is definitely beneficial to your business. Cheers, Kris
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Great post for beginners. FB can be intimidating to people when starting out trying to gain online visibility for their business. You have given the ins and outs in a very concise post!
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Thanks Keri, Very useful info. I have had my page branded in that way from the start. I enjoy the separation from personal self and business brand. I did have a lady in my #honmb group ask if she could not be on as a person and just create a business page but I told her no…is that correct?
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Good article, Keri and you have a beautiful speaking voice! I don’t always check the notices on the top but you have convinced me that I need to.
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Keri, It is so refreshing seeing someone else push the fact that Profiles are for people and Pages are for business! We have been trying to get people to understand that for years. It is nice to know we are not alone in our efforts 🙂 Cindy Your Marketing University
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Hi Keri, I’m always learning something new from Facebook! Great explanation in the video – I have not been utilizing Facebook to its full advantage – getting better though! Will check out your videos. Thanks for sharing –
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Since I still don’t have video working on facebook on my computer yet, I’ll have to watch those separately. However from what I understand is that if you set the business page name as the default for replies then it brands all the replies and posts. I administer a 4 groups, so I understand it is either all on or all off, right?
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