Tag 'brand management'

Building A Luxury Brand Online: Ferrari’s Success And Failure

Posted 2nd of October 2016 by Keri Jaehnig
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Building A Luxury Brand Online: Ferrari's Success And Failure as explained by Matt Yeoman for Idea Girl Media

Have you been charged with building a luxury brand online, or just curious how Ferrari approaches online marketing for their luxury car brand? This article by Matthew Yeoman is a detailed case study on luxury brand marketing!

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