Wellbeing or well-being? Female entrepreneurs, it doesn’t matter how you spell it! Your success and longevity depends on it. So, now is the time to put your overall wellbeing front and center with these three easy steps…
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Wellbeing or well-being? Female entrepreneurs, it doesn’t matter how you spell it! Your success and longevity depends on it. So, now is the time to put your overall wellbeing front and center with these three easy steps…
Continue reading →
Thanks to technology, some people have worked from home since the 1990s. However, most companies were not favorable to remote workforce management. Until the global Coronavirus pandemic…
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Did the economic conditions during the Coronavirus global pandemic decrease your revenues? You are like any business owners looking outside the box for the new normal. Here are five steps to success…
There is no denying that businesses struggled during 2020. We have found that the Coronavirus global pandemic and Covid-19 lockdowns caused changes to buyers’ habits due to personal financial situations. Not a year kind to businesses.
Some entrepreneurs managed to thrive under the circumstances, and have taken a different approach to the way they lived their lives and approached their business. Your company may be struggling. But there are options.
For business owners and entrepreneurs, this article discusses the key steps to setting “the new normal” — Bringing your business out of the lockdown fog.
One of the first things you need to think about would be to diversify your streams of revenue:
If you have not already done this, it is time to audit this area of your operation. Start thinking about fresh ideas to bring customers and clients and expand your business.
The world has changed, and it is time to embrace the new normal.
Once you’ve evaluated your workflows and client base, you may find new tasks that need to be done, and no current team member qualified or able to add them to their work load. You might also find it is not plausible to hire on a full-time staff member or develop a dedicated department.
Take the opportunity to bring on contractors to fill any skill gaps. You’ll find expertise. Plus, you avoid the initial costs of hiring a full-time employee while finding a good working rapport.
Commonly outsourced:
You need to focus on areas where you can make the most cost-effective difference. This can be the best way to focus your energy on areas where you can make a difference stabilizing and expanding your business.
Maybe lockdown has made you realize that you need a new approach to the way you run your business day-to-day. Perhaps this means:
Chances are there are ways to streamline and become more efficient. Many entrepreneurs are now operating in ways they never thought would work, but now the new methods do.
This is the perfect time to focus on your marketing plan and social media strategy. Now more than ever people are solidifying their online presence as a way to find new customers and collaborators.
Your marketing plan should include traditional marketing avenues to keep and attract potential customers that are not keen to online transactions. At the same time, a social media strategy will help you reach new customers in new ways, resulting in probably new and increased revenues.
Social media is a cost-effective way to share news and developments about your business, which builds trust and brand awareness.
Just because economic conditions are challenging does not mean your company cannot thrive. It’s about finding the pain points of your customer and meeting them at any given time. Pair that with efficient business processes, and you win!
A new year could mean it is time for a new plan. Is it time for a whole new business plan for your company? Plan for growth by closely evaluating every:
And any area of your business you have not examined in awhile. This is the time. Most entrepreneurs are finding “the new normal” for their niche. You simply need to plan to ace it. Plan.
