Can your company afford website downtime? Could your small business survive a technology outage of a day or more? Not all could. This article discusses internet outages, social media outages, and what you need to do to protect your brand online…

Four Considerations To Make To Avoid A Technology Outage

There was a Facebook, Instagram, and Whatsapp disaster not so long ago — Long periods of online silence. Facebook outage … Instagram down … Huge. During that time, Mark Zuckerberg is reported to have lost billions.

While you might not lose billions over an outage – you most likely will notice the impact on your bottom line.

As an entrepreneur, you know that time is valuable. And if your system is down, you will be missing a significant amount of time. Time = money.

It might be caused by something beyond your control, such as a natural catastrophe or a power outage. The majority of downtime catastrophes, on the other hand, are caused by human mistakes or a lack of appropriate computer network assistance.

If you don’t have the proper protection and procedures in place, downtime can take a lot of recovery time. Can your small business afford a technology outage? Let’s find out…

System Audit

Even though many small companies hope for the best, the prospect of an audit may strike terror into the hearts of owners and employees who are concerned they may have made impactful errors.

Reality? You must have an IT audit performed. This will provide you with a solid understanding of the:

  • Systems
  • Equipment
  • Infrastructures

That you presently have in place at your company.

If you have all of this knowledge, you will be aware of what you need to accomplish and how you should go about it. It is preferable to engage a third party to take care of this for you than having anyone in-house do it to get the most objective view.

Even while someone in-house is generally extraordinarily committed and may not intentionally distort results, critical information may be absent in any reporting. Because they are usually so involved in and used to the process, they might unintentionally skip steps.

Implementing New Processes

Having all of the audit information at your disposal will help you understand where things need to be improved. If monitoring your company uptime isn’t a job that you can personally undertake, Quick Response is an ideal solution.

It makes no difference the size of your company – how large or small. It is the quality of a strategic plan that will be most beneficial to you in the long run. 

Where Can Downtime Affect Small Business?

Take your website, for example. If it went down for a few hours, you might miss out on:

  • Multiple sales
  • People looking for information
  • People who were ready to book your services

Just to name a few. The time that would’ve been spent working on your business, fulfilling orders will now be spent putting out fires and dealing with disgruntled customers and potential customers.

The brand damage that happens when your website goes down is even more impactful on a small business. It looks unprofessional. Even though it can happen to anyone. When someone is looking to make a purchase, they will often head to a competitor’s website that has what they need and is ready to fulfill their request.

Technology Outage Meaning For Your Brand

One of the most impactful and most significant issues: Depending on the reason for the outage, you might also have some data loss.

In short, your small business cannot afford a technology outage, and it is up to you to make sure that you have processes and infrastructure in place to minimize it.