Brand exposure vs. brand awareness? One fuels the other. Startups and small businesses usually start from a similar position: They struggle to reach their target market. Here are three game-changing strategies…
3 Easy Ways To Increase Brand Exposure Utilizing A Strong Brand Awareness Strategy
When you first start a business, it can be hard to gain traction. You’ve identified your target audience and built a product or service that you know can help them. But before you can create a relationship with your ideal customer, they first need to know you exist.
It is common to feel like a little fish in a big pond, but increasing brand exposure gives you the chance to stand out. You will need to get your business brand consistently in front of your target client. When they think of your product or service, you want them to think of you.
Build awareness around your brand, and in turn, convert more leads into clients by implementing some of these essential strategies. Let’s dive into the details of how to maximize brand exposure for small business…
1. Invest In Marketing Experts
There’s no better time to consult the experts than when you’re just starting. Maybe you’re skilled in your field, or knowledgeable about your product, but unsure about some aspect of your business operations.
Quite common: marketing. Properly implemented marketing strategies can deliver a massive boost to your brand exposure and actually save you money in the long run.
A quality internet marketing agency like Click Intelligence can help with:
- Email campaigns
- Content placement strategy
- Social advertising
And help you set business goals and milestones that lead to success.
Since you’re here, Idea Girl Media can help with a complement set of online marketing services:
- Online presence audits
- Social media marketing strategy
- Social media management
- Content creation
And other digital marketing and training options to surpass your competition.
You should always customize strategy to meet your exact needs. The key is to have a measurement plan so your marketing efforts give you the desired return on investment (ROI) — Gaining and retain quality clients.
2. Develop An Engaging And Relevant Brand Identity
Before you get to marketing and connecting with clients, you first need to establish a brand identity. It includes:
- Creating a logo
- Establishing your brand voice
- Launching a website
- Starting social media accounts
These should flow well together and best represent your brand.
Potential clients should have an idea what you do by just looking at your branding. If it’s unclear or irrelevant, then you’ll leave people confused about your product or service. Confused minds do not make a decision, which means they will click away and make the choice to go elsewhere.
Choose an eye-catching color scheme and font that suits your business and your niche. Maintain a specific, consistent look. When people see any part of your branding, they should know they have connected with a hub for your business.
Pro brand exposure tip: Developing an effective and engaging brand identity should be done before starting any promotion or marketing.
Nurture Partnerships And Referrals For Greater Brand Exposure
As a small business, a great way to maximize your brand exposure is by partnering with others tangible to your industry. This can be one of your greatest brand awareness tools.
Check out other companies offering products or services within your niche to connect with their already established audiences. That doesn’t mean direct competitors, but businesses with products or services that complement yours in some way.
For example, if you sell fertilizers, you could contact shops that sell plants. Reach out and see if they would like to collaborate by participating in a promotional activity that spreads awareness for both brands. This could be an event, two products or services offered together, or another initiative that serves both businesses.
There’s nothing like word-of-mouth to increase trusted brand exposure. Ads can help people find your business. But hearing about it from someone in person increases trust, customer loyalty and eventually, customer retention. Even if you only have a few loyal customers, if you treat them well, they will be happy to spread the word for you.
Try introducing a referral program where your customers can receive rewards for referring others to your business. Also consider doing product giveaways, which encourage people to share your content and tag friends to win.