Some will tell you why your follower count doesn’t matter. Others disagree because the perception is the more followers the greater your sales. Growing community is always good. Here are two easy ways to do it…

Increasing Your Follower Count On Social Media With Frugal Social Media Marketing Initiatives

We have all figured out that social media is more than just a tool. It’s a wise investment in your business.

If you are using social media for business and spending precious time and effort curating amazing content for your followers, you want to reach as many people as possible. That’s the point, right? A big reason for maintaining a social media presence is to spread your brand message far and wide. The sky’s the limit – with the right social media strategies.

Your brand can gain more traction on social media by increasing your follower count. So how can you do it?

Here are two ways to increase your follower count on social media.

Increasing Your Follower Count On Social Media With Frugal Social Media Marketing Initiatives

1. A Simple Giveaway

You may have seen this marketing model before. A fun way to meet sales objectives.

Giveaways on social media involve asking your followers to enter a competition for a giveaway of your product or service. Giveaways usually come with a set of requirements, which often include:

  • The participant must follow your account
  • The participant must repost your giveaway on their story or profile 
  • The participant must comment on the giveaway post

And sometimes tag a specific number of friends in the comment. 

Most giveaways cost very little. The prize does not need to be elaborate, but juicy enough that your followers will take interest. It is their enthusiasm that will generate new followers. Of course, some of these followers might unfollow once the competition is over. But usually the majority will stay.

The result is you gain more followers while also attracting potential new customers already interested in what you business has to offer. If your giveaway showcases the best of your product or service line, a potential new follower might click on your website to explore more details.

2. Social Advertising

If you want to boost your social media profiles even more, most platforms offer paid promotions for business accounts. Social ads offer high value for a relatively low cost.

Most of the time social ads can appear as regular posts in a user’s feed that does not already follow you. Encourage them to like, follow and explore your page further. This simple way of boosting your followers is effective and budget-friendly.

So how can it be done?

Social Advertising to boost your follower count

Social media advertising operates similarly to PPC (pay-per-click advertising). You pay for the promotion based on how well it performs. The more users click on your ad link, the more you will pay for the promotional service in correlation with its effectiveness.

Social media advertising is generally a great way to boost your brand on social media. However, when it comes to earning more followers, other promotional tools are also highly effective.

Conclusion Regarding Your Follower Count

Do follower counts matter?

Yes and no. There are many depending factors.

Social media is a goldmine when you have the correct finger on the pulse. In order to attract more followers to your brand pages and trigger more interest in your brand to increase your profit margins, you must first prioritize social media marketing success and what that entails.

This helpful guide is meant to be a map to seeing your follower count rise.