If you’re like most people, you’ve wondered about how to be popular on social media – for yourself or your brand. You don’t have to take a deep dive into social media to research by trial and error. Follow this quick guide to get noticed on social media…
How To Get Noticed On Social Media
Almost every modern business needs to establish an online presence whether it’s with a well-designed website, a regularly updated blog or even being listed on a trade or comparison app. The use of sites such as:
Can’t be underestimated. But getting noticed on social media isn’t as easy as you might initially think.
There are multiple aspects to each individual platform and focusing on just one is no longer be an option. However, there are shared principles among all social media sites, including:
- Eye-catching avatars
- Branded cover images
- Regular and relevant posting
- Sharing
A cover image can play an important role on a social media account and include a
- Logo
- Header
- Inspirational image
While posting is the lifeblood of social media. It must be done properly in order to maximize potential. Sharing is caring when on social networks and can facilitate free website traffic.
Here are three tips for getting noticed on social media.
Worth A Thousand Words
Most social media platforms allow you to create and upload a cover image to their sites that can be placed on your personal or business profile. From a business perspective, online cover images can be just as important as logos or custom signs at brick and mortars. They can be used to:
- Convey a corporate identity
- Promote your brand
- Relay important details about sales or upcoming events
To any proportion of 4 billion people currently using social media.
Each platform has its own requirements for the dimensions of cover images. It is recommended that you stick to these sizes to get the best display results of any uploaded online real estate.
Create your cover images separately and individually for each platform rather than creating one and resizing it so the image will not become distorted by the process of resizing.
Post Like A Pro And Get Noticed On Social Media
The main feature of social media is the posting abilities that allow you to write or record anything you wish and share it with the world. When creating social media posts for the purpose of business or brand promotion then you should be sure posts relate directly to your
- Company
- Niche
- Industry
These posts could be:
- Blog summaries
- Inspirational quotes
- Industry news
- Sales details
- Upcoming event information
And flash sales or giveaways. Even 75% of B2B buyers are being influenced by social media. So, if you don’t have a social media strategy for posting regularly, do not hesitate to get started.
As easy as posting is, you should avoid copying posts from one platform and repost them into another. This is not optimal for SEO, and it is not user-friendly from platform to platform.
Also, each social network has preferred formats such as curated content for Facebook and character limits on Twitter. If you do share across multiple channels then consider proper cross-posting methods, and refer to the best times to post for each site.
Sharing Is Caring
The ability to easily share content across social media is what makes it fun for a lot of people. This can be a godsend for business.
Having a well-known influencer share something from your profile can potentially make your post go viral, gaining new exposure to millions of people. This is basically free advertising on a scale not possible via any other medium.
While you can encourage sharing of your posts by asking, it is not optimal etiquette. Writing good posts, or even offering an incentive, can also expose your profile to new audiences.
Also consider sharing content from others. Sharing content from other trusted sources creates collaborative relationships and trust between you and your audience.
