It is easy for small business owners to overlook search engine optimization (SEO) in their online marketing strategy.
It is easy for small business owners to overlook search engine optimization (SEO) in their online marketing strategy. Attending to social media marketing alone is a huge deal. But SEO makes the difference. Here are four ways your company benefits from an SEO Audit...
Your SEO Audit Checklist Of Advantages
Whether you are launching a product or working to improve customer engagement, a lot of how you promote your brand boils down to best possible ranking on the search engine results page (SERP). If there are concerns about lack of success from a promotional campaign, it could be that your website is actually not bringing necessary traffic.
This is where an SEO audit could help you make the most of your marketing. Optimizing your website allows you to increase traffic, therefore increasing leads for your business.
Is an SEO Audit the missing link to your marketing? Let's take a look at the benefits of doing one for your company.
Insight About Your Website
Addressing the status of your websites is crucial. For example, if any web pages suffer a 404 error, this results in a variety of penalties, which will reduce your website traffic. An SEO audit helps you address these tiny components that add up to massive gains on any results page.
It's not just about the right type of content on your site. it is also about load time. An SEO audit service can help you realize if your website is lacking, and in what way. Remember, we have about three seconds to capture or lose potential customers' attention.
While there are many tools to help you understand, an SEO audit shows you if your website has a slow loading process. This alone is where you can potentially keep or lose 40% of your website visitors.
Insight About Your Website Traffic
Small business owners often do not have a clear and complete understanding about:
- Impressions
- Search volume
- URL clicks
An SEO audit can provide this insight. You could always outsource your SEO to a team like RSM marketing and other marketing agencies that work with businesses to provide insight into their SEO.
It is vital the businesses understand their data and also learn how to monitor it. External help becomes invaluable in this respect.
Insight About Your Competition
When your company goes through an SEO audit, you will be able to see where your brand sits in the grand scheme of things within your industry and niche. It's so easy to think that you are doing well in terms of how you rank, but when you start to see what your competitors are doing with their keywords or other strategies, you can use some of the same strategies to your benefit.
It is like unveiling the opportunity to make the most of keywords that may or may not be working for your competitors and use them to boost your rankings. But to do this effectively, you need to understand your competition, especially those that are doing better than you in the search engines.
An SEO Audit Helps You Keep Up With Trends
The Google algorithm can remain an elusive creature. Algorithms are updated regularly to improve user experience. So, if you are not keeping up on information related to the algorithm updates and complying with them, you are shooting yourself in the foot.
Being aware of changes in the algorithm enables you to make essential changes to your website. Naturally, you will get more traffic, and keep abreast of any trends when your competitors may not.
Final Thought
Whether you lack knowledge, or you need insights into your business, an SEO audit is the missing link. If you are really serious about dominating your niche online, a Social Media Audit at the same time would benefit your brand exponentially.
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