Are you a small business owner trying to keep up with current marketing trends? Have you thought: What are marketing trends worth watching? You are not alone. This article details four ways to do it easily and avoid overwhelm…
4 Ways Small Businesses Can Conquer Current Marketing Trends
Marketing trends are similar to other business trends. While some will stay, others will be outdated with time. Companies that capitalize on trends with good timing can boost their brand awareness and increase their revenues.
Unfortunately, keeping up with trends and competition in the current business climate can be challenging, particularly for small businesses with limited resources. This is no excuse not to stay competitive.
Here’s how to stay on top of current marketing trends and grow your small business with success.
1. Pay Attention To Social Media
Social media has become a handful of online communities full of global movers and shakers. As a result, it is easily the first place to go if you want to keep up with growing marketing trends.
You will need to do a few things if you are going to maximize your business’ social media use:
- Monitor hashtags
- Watch trending topics
- Follow brands and industry executives
- Connect with colleagues, business leaders and industry influencers on optimal social networks
And join online communities relevant to your industry and niche.
2. Use Google Tools And Set Google Alerts
Google Trends is an excellent tool for discovering what individuals look for on Google. You can look at specific keywords to see where and when they have been searched the most. This way, you can set notifications for new updates.
You can also use Google Alerts to keep up with interesting fresh content for specific keywords. You can enter keywords you want to track and receive notifications when new search results appear. This is a good way to protect your business reputation online.
3. Follow Industry Newsletters, Blogs And Current Marketing Trends In Your Niche
Automatic alerts may be convenient, but you still need to stay aware of your niche landscape. It’s frivolous to waste your time on websites that offer little or are irrelevant to your business and marketing strategy.
So, where else should you look for the most up-to-date information on effective marketing trends? While there are many top-notch marketing blogs and online publications, not every one will be relevant to your mission.
Focus on blogs and podcasts with a wealth of information on emerging marketing trends and best practices. Look for relevant industry news to keep you updated with minimal effort. An RSS Reader is a good option for easily digesting several content creators. Follow and stay updated with digital marketing blogs.
4. Monitor Your Competitors
Remember that you are not the only one looking to stay updated with marketing trends. Your competitors are doing the same. If you are not keeping up, you’re falling behind.
Examine some of their marketing content to see what is working for them. Fortunately, there are several online social listening tools to monitor and compare what your top competitors are doing.
For example, online businesses can use SEO tools to compare organic traffic and keywords. Meanwhile, you can learn from more than just your competitors. Consider large, successful brands, too, even those in different industries.