If you’re here, you probably know what customer engagement is and why it is important. The next step is mastering how to engage customers and encourage customer loyalty. This article offers six tactics that you can easily implement and win in your niche…
The Quick Guide To Customer Engagement For Small Business
Customer engagement is necessary to succeed in today’s business world. Recent research showed that proactively engaging your customers can help you increase loyalty and trust. It can also help your business gain:
- Valuable insight
- Improved customer experience
Understand: Nurturing and improving customer engagement is an ongoing practice, so it is essential to designate time and staff, and be consistent in your approach.
Her are six simple ways to boost your customer engagement and reap the many benefits.
1. Blog About Your Industry’s Hot Topics
It is almost impossible to stay ahead in the current fast-paced climate if you lack an understanding of the major world topics. So much is happening by the minute. Conversations about:
- AI (artificial intelligence)
- Machine learning
- Social media platform changes
And so on.
Companies with knowledgeable staff on these topics can effectively engage their clients. By unraveling the hot topics in your industry, you can unlock the gateway to unmatched customer experience. In turn, empowering your business to build long-lasting connections with clients while advancing towards your other business goals.
For instance, if your industry’s hot topic is artificial intelligence in marketing, blogging ahead of the any changes or updates means your business would rank high in Google searches. As a result, more customers will be ready to engage with your business since you have positioned yourself as an expert.
2. Seek Customer Engagement On Multiple Channels
Your business should be available on every channel where your customers hang out if you want to achieve a global brand awareness. When available on those channels, you have better odds of increasing customer engagement using compelling, persuasive content. This will result in higher conversions.
Yet, the channels are many, so it is imperative you analyze the touch points on each channel carefully. Eliminate those that are less commonly used so what you do you do well.
You can focus your effort and resources by prioritizing social media channels for more customer engagement.
3. Ask For Feedback
Your customers are more likely to engage if they can relate to your experience. Appreciate their needs and inclinations to personalize your product and service delivery.
Asking for customer feedback is one of the most straightforward approaches to access valuable insights concerning customers’
Meanwhile, it is crucial to quickly implement their feedback. Do not sit on it or leave it for later. A recent survey showed that 83% of customers expect personalized products and services few hours or moments of engagement.
4. Customer Engagement 101: Customer Loyalty Programs
Everybody loves goodies! So, it is not hard to see why loyalty programs have proven effective in boosting customer engagement and customer retention.
Rewarding your regular customers can incentivize them to keep doing business with your company. It is also an effective way to persuade them to refer you to their family and friends. However, figuring out what rewards your customers find most meaningful is key. Keep the rewards realistic and achievable to inspire your customers to engage.
Stamps have become a trusted feature of popular customer loyalty programs due to their ease of use and efficacy in engaging individuals. Branded stamps make things official. You’ll need a custom rubber stamp to create a unique, visually appealing presentation in your marketing materials and loyalty program cards.
5. Use Video To Optimize Your Campaigns
Video content reigns supreme! Videos are the most popular content type and the most engaging. Here is why – it is:
- Visually appealing
- More immersing than images and text
According to Invideo, 80% of consumers select video over any content type.
Utilizing high-impact video in your marketing campaigns can make the message easy to understand while evoking emotions. Additionally, video content is easily shareable, enabling small businesses to expand their reach.
Brands can leverage the impact of online forums and social media to expand their reach and engagement by generating captivating and shareable video content.
6. Engage Your Customers On Social Causes
Participating in community-based projects and social causes can boost your brand image. However, engaging your existing and potential clients to foster social responsibility can immensely improve your customer engagement.
People will be pleased to know that that a portion of their purchases supports a charitable organization or social cause. As a result, they will be more willing to join your event and support a worthy initiative.
Your customers can easily participate in online and offline social events, such as:
- Piloting online polls and contests
- organizing charity events
- Having a drop box in your premises for donations to support the physically-challenged community
All to support social causes.
It is wise to have a dedicated team measure the effort and level of success of the events as well as customer engagement.