Do you wish you had a cheat sheet for online marketing best practices? You’d then have a list of powerful digital marketing hacks to increase sales from driving social media traffic to your website. Here are five tactics to implement now…

5 Top Options For Using Digital Marketing Hacks To Attract Your Ideal Customers

Digital marketing is one of the most effective ways of getting your brand in front of potential customers. Since it’s ever-changing, it is often difficult to keep up with the evolution. That doesn’t mean you can’t compete. It may even be easier than you thought.

If you want to take your digital marketing to the next level, these hacks fit with best practices. By implementing them, you’ll align with top trends, and you will likely generate leads you can convert to customers.

Here are five digital marketing hacks for all contemporary brands looking to attract new customers and increase revenue.

1. Embrace Video

Video content becomes more popular by the day. It’s much more engaging than image or text-based content, making it more optimal for capturing potential customer attention. Embracing creation of video content would increase brand awareness and generate more leads online.

You can use video in diverse ways:

  • Presence on YouTube with a YouTube Channel
  • Share video regularly on your social media channels
  • Embed videos in blog posts
  • Include in email newsletters

Video can be uploaded almost anywhere.

By creating informative video content based on what your potential customers want to know, your possibilities for generating more leads increases. In turn, your return on investment (ROI) is usually higher than with other content types.

2. Create Funnels

Most people have heard of sales funnels. Tip: they shouldn’t just be used by your sales team. Sales funnels can also be quite effective in your social media marketing. It’s worth investing in digital marketing funnels to generate more leads with your efforts.

There are many fun options. A quiz funnel can be a great option, because it is interactive and engagement, generating more brand awareness. More converting than other types of marketing content.

3. Use Local Service Ads

Local services ads (LSAs) have steadily gained popularity since first introduced in 2017. The main driver of this growth is their effectiveness for local-focused businesses. If you offer a service within a small geographic area, this is likely an ideal advertising option. You’ll see more results than you would’ve thought.

LSAs are also one of the more cost-effective options, as you’ll only pay for each lead you get. While the cost itself varies from ad to ad – depending on your industry – it can still be quite affordable. You can even set a budget when setting up a campaign to make sure you don’t over-spend.

For some, a cost-effective way to generate local leads.

The AIDA Formula is one of the digital marketing hacks smart brands should embrace

4. Top Digital Marketing Hacks: Use The AIDA Formula

Using a specific approach is recommended. For one, it’s easier.

The AIDA formula is one of the more notable digital marketing hacks. The letters stand for:

  • Attention
  • Interest
  • Desire
  • Action

By focusing on these elements when creating marketing content, you can generate more interest, and in turn, more leads. It’s a process that gets easier with time and also helps you optimize your funnels. Thus, a greater chance of increasing sales.

With AIDA, you can streamline your approach to putting together digital marketing strategies, making everything much easier for you while improving results.

5. Be Smart With SEO

Search engine optimization (SEO) has long been the most effective technique for ranking well on search engines. It’s one of the most recommended strategies to use if you want to develop organic online traffic. While it’s a long-term approach, it’s effective. And for some, affordable.

With the results it can offer, SEO one of the more cost-effective ways to gain both visibility and brand awareness. You can generate more leads.

Focus on search intent when you’re drafting your SEO strategy. This will help the content you create match up with your target market.

Wrapping Up: How To Increase Business Through Digital Marketing Hacks

Digital marketing is essential to grow your business and be visible to potential customers. There’s no reason not to put the time and effort. With a few digital marketing hacks, you should see increased:

  • Lead generation
  • Conversions to customers
  • Sales

And additional revenue. That’s how to increase sales through digital marketing hacks.

While it’ll still take time and effort, you’ll see a return on investment. Being smart with SEO, embracing video content, using the AIDA formula, and similar hacks are your path to success.