How can a small business leverage social media? It usually comes in the form of commitment, consistency, enthusiasm and delegation. Smart business leaders find the right balance for their situations. Here are four steps to help you succeed with social media and benefit your brand…
Do you need to know how to leverage social media for marketing your brand?
Social media can grow your business fast but even with all that potential, you need to have a strategic plan in place for it to work for you. If you are new to social media it can be overwhelming because there are so many platforms to consider.
At the same time, it is possible to grow your business by taking a few simple steps. Here is a look at how you can leverage social media to grow your business.
Choose Your Platforms Wisely
While there is value in being everywhere on social media, that is something that should come later — Not when you are just starting out. When in beginning phases it is best to just pick one or two platforms and focus on them. Many companies begin with a combination of two or three:
And blogging to keep fresh content on their website.
Creating engaging social media posts and being consistent is not easy. When it comes to social media, consistency is very important. Focusing on reaching your target audiences will amplify your brand.
Evaluate Your Competitors
There is no need to reinvent the wheel when it comes to social media. Chances are your competitors are already on multiple platforms and even getting it right. Look at which platforms they are succeeding on and the type of content they are posting to connect with their audience.
This will give you a clear idea of what you should be doing to get attention on social media and drive traffic to your business — Online and offline. You can hire an internet marketing agency to help you craft your plan if you don’t know exactly how to analyze your competition.
When you are ready to execute a social media strategy, you can consider hiring a digital marketing agency with known experts on their team.
Pay To Play
Prior to launching your business, slowly begin building your online presence. While starting out on social media consider paying to increase your visibility to gain followers. Ads on social media are relatively inexpensive and you can gain a lot of traction quickly by crafting a good ad and targeting the right audience.
Combining paid exposure with organic exposure is an excellent way to engage your audience and nurture relationships.
Tell Your Story
Telling your brand story is something that you must do in order to make an emotional connection with your ideal customers. Use video when possible. Video has become increasingly popular because it is the most engaging type of content.
Share about your brand in an open and honest way. If you have staff let them talk about your brand and the vision of the company. Connecting with people in this way will increase brand awareness, and create an emotional connection that will help your business stand out in people’s minds.
Grow Your Business. Leverage Social Media
There are many ways that you can leverage social media to your advantage to grow your business. Select the right platforms for your business and be consistent. Let people get to know you by:
- Sharing your story
- Using video
- Connecting with your target markets
Also consider paying for ads, at least in the beginning, to get attention for your brand so that you can grow quickly. Combing your organic traffic with paid traffic will bring better traction online.