How To Optimize Your Business Content For Social Media

Every marketing manager wants the best possible business content ideas to fuel their content creation. So how do you best frame your content strategy to fit a business format and surpass your competitors online? Here are four tips...

4 Business Content Marketing Principles For Social Media Success

Social media marketing is one of the most effective types of digital marketing. It’s a method that both small and large businesses use. Why is that? Because it’s proven to work!

Some brands have social media to thank for their popularity.  While the rise of social media will only continue, it’s important to understand that planning and organization is a major part of social media success.

Your content marketing strategy for social media, should be planned with an editorial calendar at least a few months out to ensure the success of your marketing campaigns. All members of your marketing team should have use and knowledge of the editorial calendar and content planning process.

Want to know how to optimize your business content for social media? Here are four helpful tips for getting your business more organized with a good social media content strategy.

Conduct A Social Media Audit

The word “audit” sounds scary. But the insight provided is pretty great. A social media audit will identify any weak points in your online marketing efforts so a better social media strategy can be written.

Just like an office audit may reveal getting Tennant scrubbers is a wise idea to ensure the office is clean and tidy. Or a coffee shop should arrange their counter differently so they can deliver a more optimal customer experience.

In short, a social media audit give a clear visual of where marketing strategy improvements can be made so you can surpass your competitors online.

Understand The Type Of Content Should Plan To Post On Social Media

Whether you’ve already created the content or you’re still in the process of content creation, it’s helpful to have an idea of what you plan to post online now and in the short-term.

Many businesses use the 80/20 rule in their social media marketing strategy. So:

• 20% of the shared content can be self-promotional, such as talking about the products or services you offer
• 80% of the content shared content is non-promotional, meaning that the audience received informational value

Non-promotional material will include content that is:

• Educational
• Informational
• Entertaining
• Visually Appealing
• Delicious
• Controversial

Anything that is not asking the viewer to click on something or make a decision for your brand's benefit.

Choose The Social Media Channels Where You Will Syndicate Business Content

While you’re working toward getting your employees to engage on your social media content, calculate the most optimal social channels to develop an online presence. Truthfully, it takes a lot of time and effort to stay on top of relevant social media trends. Some trends fizzle a lot faster than others.

So where does your target audience hang out online? Figure that out and plan to be there when they are likely to be there too. The biggest and most common social networks for most industries are Facebook and Instagram. However, you need to cater to your specific demographics. For example, business content for instagram will look different for every company, as is true for all platforms.

It can be difficult to keep up on posting to all social media platforms, especially if you’re just one single person running your business. So, if you do not have a budget to hire a digital marketing team, it’s best to focus on two platforms.

Capitalize On The Best Time Of Day To Post

Did you know that there are optimal times and days of the week when social media posts tend to get more engagement? It really depends on your demographics and the average time they’re engaging online. Refer to social media analytics to understand your brand's best times to post and to optimize your business content writing.