How to start marketing a new business? What types of marketing strategies will work for your brand? Both good questions! We answer them here and offer six business marketing strategies for organizations of all sizes…
The Best Ways To Harness Small Business Marketing Strategies
Have you been told you should dive deeper into tech-driven marketing strategies? Technology has revolutionized how brands do business — including marketing.
Here are six tech-savvy ways to supercharge your business marketing strategies and discover cutting edge tech tools transforming today’s marketing scene.
Social Media: Your Brand’s Best Friend
We are well past the days of thinking social media is just a passing trend. It has become evident that platforms like:
Are essential online properties for businesses of all types and sizes. These platforms provide an exceptional opportunity to:
- Connect with your customers
- Obtain valuable feedback
- Promote your products or services
- To a wide and diverse audience
Additionally, with the emergence of social media advertising, marketers can now target their efforts more effectively than ever before, ensuring their brand is in front of their ideal customers.
It is important to remember that your customers are probably on social media, and so should your business.
Email Marketing: The Oldie But Goldie
It is important to understand the power of email as an effective marketing campaign tool.
With an increasing array of communication platforms emerging every year, email is still one of the most efficient means of reaching and engaging an audience. It is the oldest and largest social network. People still check their email.
Email marketing platforms like Mailchimp or Sendinblue allow marketers to:
- Segment audiences
- Customize messages for target groups
- Measure campaign results
- Analyze success
This classic is here to stay.
SEO: The Game Changer In Business Marketing Strategies
For those unfamiliar, Search Engine Optimization (SEO) refers to making your business visible when people search online for products or services. This means:
- Using correct keywords
- Improving site navigation
- Generating high-quality content that engages visitors
If you’re not positively contributing to your website’s SEO, you’re missing out on a substantial amount of potential website traffic. You’re leaving money on the table.
Video Animations: Simplify Complex Concepts
Do you have a new product or innovative idea you wish to explain? Animated video is conducive. Animations offer an entertaining way of making complex processes understandable and customer-friendly.
For example, vivid animation can take the mystery out of pneumatic conveying systems by showing material flow, setup procedures and how changes in pressure cause movement. Not only are they educational but they keep audiences engaged long enough that they may convert to leads or loyal customers. Animated video has a high share-ability factor.
Video animations can easily be shared across social media, broadening their reach and your brand awareness. Therefore, no matter the complexity of the business process or product you need to explain, animations provide a fun solution.
Mobile Marketing: The Pocket-Sized Opportunity
Smartphones have become a big part of our human lives. As a result, mobile marketing has become a common marketing channel for marketers to consider in their business marketing strategies.
Every good marketing strategy must be optimized for mobile devices, whether this involves email, SMS or mobile apps. Simply making websites mobile-friendly won’t suffice. Users need a seamless and compelling user experience in this mobile-first world.
AI And Big Data: The Future Is Now
When it comes to marketing technology, artificial intelligence (AI) and big data are both powerful and worthy of attention. Chatbots can quickly respond to customer inquiries, improving their satisfaction while freeing up your team to focus on other tasks.
Big data is invaluable for understanding customer behavior, and enables marketers to customize campaigns to target audience preferences. These two tools can be seen as your personal marketing superheroes, always ready to save the day!
The Skinny On Tech And Business Marketing Strategies
Your ticket to thriving in this tech-driven world is multi-faceted:
- Social media marketing
- Email marketing
- Video marketing
- Mobile marketing
- Big Data
These tech tools are set to revolutionize your business marketing strategies.
Staying at the forefront is not just desirable, it’s a necessity. So, jump on the tech bandwagon and let it guide you to marketing success!